דרושים » מוצר » Product Manager - Product-Led Growth (PLG)

Were seeking a Product Manager with a sharp focus on acquisition, onboarding, and A/B testing-someone who thrives on data-driven growth and seamless user experiences. Youll play a critical role in shaping and executing the vision for our products, focusing on delivering exceptional user experiences for both travelers and internal teams. You will build a lot of A/B tests, analyze conversion trends, and segment our traffic to different experiences per the needs of that segment. You will work closely with multiple stakeholders including R&D, design, growth, marketing, communications, CX -to drive innovation, solve real user problems, and ensure our products meet the evolving needs of travelers.

Responsibilities
Lead Product Development: Own the product lifecycle from ideation through launch of your own product squad, managing sprints to drive impactful product releases.
Run and analyze A/B tests and other experiments to improve customer experience and learn more about our users.
Data-Driven Decisions: Analyze user behavior and app data to inform product direction and optimize the customer journey.
Define Clear Specs: Write detailed specifications and requirements for the development teams, ensuring alignment across all stakeholders.
User-Centric Research: Conduct user research to uncover pain points, identify opportunities for improvement, and create solutions that enhance user satisfaction.
Stakeholder Engagement: Collaborate with internal and external stakeholders to gather insights, feedback, and market trends, ensuring product alignment with business goals.
Performance Metrics: Define key metrics to measure product success and continuously iterate based on user feedback and performance data.
Cross-Functional Leadership: Work across departments to ensure smooth integrations and feature launches, fostering collaboration between R&D, marketing, and customer-facing teams.
Agile Mindset: Thrive in a fast-paced, agile environment, delivering results efficiently while maintaining a user-first approach.

We are seeking a Product Manager to join the Insights product team in Tel Aviv.
Insights is a highly utilized product that enables customers to gain a deep understanding of how their users interact with their applications and measure the impact has on user behavior. We are looking for people who look at the world differently. If you are passionate about developing an innovative product that helps customers answer essential questions for their organizations, making an impact, and strive to work with the industrys brightest talents - where you want to be!
What will you actually be doing?
Build and innovate Insights capabilities - one of the most used products in our Data & Analytics offering.
Identify our customer needs and opportunities through data, interviews, and research.
Communicate and prioritize new features and use-cases to our design, engineering and marketing teams.
Owning and delivering features from end-to-end and being the subject matter expert on the features that you own.
Collaborate with multiple departments and stakeholders in order to ensure that our customers get a full and coherent experience.
Presenting and building Go-to-market strategies to ensure new features are adopted and customers see the value.

We are seeking a highly skilled Product Analyst to strengthen our core product analytics capabilities while also supporting rapid innovation in the B2B space. This role sits at the intersection of foundational analytics and forward-looking product discovery. You will help level up data-driven decision-making across the product organization by establishing clear, unified metrics for product success, while also partnering with a dedicated innovation squad to validate new product ideas through fast experimentation and proof-of-concepts.

This is a high-impact role for an impact-driven analyst who wants to own product decision-making end-to-end.


What Youll Do

Core Product Analytics & Adoption Insights (Primary Focus)

Act as the analytical owner of our product ecosystem, connecting the dots across teams, challenging assumptions, and calling out when data shows we are heading in the wrong direction.
Analyze and monitor holistic product health across Minute Medias product ecosystem, including adoption, engagement, retention, and usage funnels.
Develop and maintain comprehensive dashboards in BI tools such as Looker, providing product leadership with a clear, consolidated view of performance against strategic goals.
Partner closely with Product Managers to define success metrics for new features and initiatives, ensuring every launch has clear, measurable objectives.
Conduct deep-dive analysis to understand user behavior, identify usage patterns, and segment users or partners by engagement, product mix, or lifecycle stage.
Diagnose performance issues or opportunities, translating data into actionable insights and clear recommendations for product strategy and prioritization.
Innovation & Experimentation Support (Secondary Focus)

Serve as the dedicated analytics partner for a cross-functional innovation squad focused on developing and testing net-new products.
Define measurement frameworks and success metrics for experiments, pilots, and proof-of-concepts, ensuring fast learning cycles.
Analyze A/B tests and experimental results, delivering clear guidance on whether to iterate, pivot, or scale new ideas.
Collaborate with engineers and product teams to define event tracking specifications for experimental features and new products.
Provide rapid, good enough insights in a fast-paced environment, translating ambiguous questions into practical data points that keep momentum high.
Strategic Collaboration & Communication

Work cross-functionally with Product, Engineering, BI, Design, and commercial teams to align analytics with business and product goals.
Present insights and recommendations clearly and persuasively to non-technical stakeholders, influencing roadmap decisions and investment priorities.
Contribute an analytical perspective to product strategy discussions, helping teams understand not just what is happening, but why.

we are creating a new category in travel: an intelligent, conversational AI concierge that supports travelers across their entire journey. Were rebuilding the travel booking and management experience from the ground up - personal, proactive, and entirely user-centric.
Role Overview
We are looking for a Product Growth Lead to own and build the strategy for how users discover, activate, adopt, and grow with our company. This is a key leadership role at the intersection of product, AI, lifecycle marketing, design, and growth.You will define the vision and systems that drive user activation and revenue expansion. Youll shape how our AI engages with users, develop frameworks for ongoing lifecycle communication, design growth moments within the product, and identify new surfaces that attract users into the ecosystem.This role blends analytical thinking, strong product management skills, and creative taste. Youll manage a small team and work closely with product, UX, engineering, AI, and marketing.What Youll OwnGrowth Strategy & Execution:
Build the comprehensive growth strategy across the funnel: traffic, sign-up, activation, adoption, and revenue.
Build a team that owns CPA and ARPU as primary KPIs, ensuring high-quality activation and meaningful long-term value.
Activation & Onboarding
Define and optimize the onboarding experience to ensure users immediately understand and experience the value of our company.
Drive experimentation frameworks and funnel improvements grounded in data.
AI-Driven Lifecycle & Engagement
Partner with AI teams to build personalized, proactive lifecycle engagement that brings users back into the product at the right moments.
Develop messaging, triggers, and experiences that deepen connection and increase engagement.
Delight & Shareability
Create in-product experiences that surprise, delight, and lead to natural advocacy and sharing.
Own viral and referral growth mechanisms that amplify organic acquisition.
Traffic & Growth Surfaces
Identify and own new surfaces-inside and outside the app-that attract and convert high-intent users.
Collaborate with design and content teams to craft external experiences that strengthen our presence and funnel traffic.
Team Leadership & Cross-Functional Collaboration
Lead and develop a small team of growth PMs and/or growth marketers.
Work closely with product, engineering, design, and analytics to deliver results.

We are an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data -driven solutions to a quickly evolving industry. Our team is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, we are the place for you! We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.
 
What you will be responsible for:
 
* Develop and execute innovative Product Marketing strategies that align with business goals and market trends.
* Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
* Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
* Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
* Conduct market research and competitive analysis to identify opportunities and threats.
* Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
* Partner with Demand Generation, content, and customer success teams to maximize product awareness and uptake.
* Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.
 
The top candidate will also have:
 
* Passion and curiosity for emerging technologies
* Experience with B2B2C, B2C, and B2B product landscapes
* Strong Experience interfacing with the US market.
* Background in high-profile companies.
* Strong leadership skills
* You are a storyteller; you can distill compelling narratives from endless details and facts
 
Why you should join us:
 
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: work directly with APIs from Google, facebook, Microsoft, and more
* Be part of a rapidly scaling company poised for the future
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
* Cibus and lots of yummy treats:-)

Were hiring a Product Manager whos passionate about solving real user pains and shaping meaningful product experiences at scale.

In this high-impact role, youll dive deep into customer pains, map real-world workflows end-to-end, and transform complex insights into simple, elegant product experiences.

As a PM at Anchor, youll work hands-on with customers, engineers, designers, and data to shape a category-defining product that is fundamentally changing how businesses manage revenue.

Youll take full ownership of core product areas, define the problems that truly matter, and lead initiatives from discovery to release, all in a fast-paced, highly collaborative, and deeply product-minded environment.

If youre curious, empathetic, detail-obsessed, and excited to build a product that meaningfully improves how businesses operate and grow, wed love to meet you.

Responsibility:
Deeply understand our users. Their workflows, pains, and business realities - and champion their voice across the company.
Own product discovery: conduct interviews, map journeys, define problems, validate assumptions, and derive actionable insights.
Translate insights and push initiatives forward end-to-end - from idea to release and adoption.
Work closely with other teams (CS, Sales, Design, Data, Engineering) to drive execution, ensure alignment, and smooth launches.
Maintain and prioritize a dynamic roadmap based on impact, effort, and strategic goals.
Track product performance, measure impact, and iterate rapidly.

we are a dynamic and innovative startup thats digitizing the physical world by turning passive items into active communicators.
We are looking for a talented and experienced Product Manager with hands-on GenAI expertise to join our growing team.
If you are passionate about building cutting-edge solutions, thrive as a key player in a growing startup thats shaping the future of retail fashion technology, and have already shipped GenAI-powered features into production - join us for a hands-on, high-impact role where you can see the direct results of your efforts. Lets create something remarkable together.
You will play a pivotal role in shaping our products future, ensuring it meets the evolving needs of our clients. Youll continuously discover customer needs, experiment with new features, dive deep into data, extract meaningful insights, and translate these into powerful features and improvements. In addition, youll provide the GenAI product leadership and infrastructure that will enable our company to layer conversational and text-based capabilities into our solution.
Responsibilities
Lead the end-to-end product lifecycle: from uncovering and discovering customer needs, through product experimentation, definition and launch, to post-launch optimization.
Own the product definition and delivery of our companys GenAI interaction layer - chat-based and text-based experiences tightly linked to our company data, KPIs, and personas.
Build the product foundations for GenAI (infrastructure, interaction flows, evaluation frameworks) to enable the entire product team to integrate GenAI capabilities into their areas.
Collaborate with engineering, design, and data teams to prioritize and deliver high-impact product initiatives, including GenAI-powered features.
Develop and own evaluation frameworks for GenAI experiences (accuracy, reliability, hallucination tolerance, and product-specific quality metrics).
Engage directly with customers for continuous discovery, validating the usability, value, and adoption of GenAI-powered features.
Act as the internal GenAI product champion, educating and enabling the broader product team to leverage GenAI responsibly and effectively.
Drive product strategy and vision, backed by a deep understanding of the market, competitive landscape, and evolving role of GenAI in enterprise solutions.

Were looking for an experienced Product Team Lead to join our growing Product Department. In this role, youll lead product initiatives end-to-end - from conception to launch and beyond. Youll build and guide a team of talented product managers, define strategies, and collaborate across departments to deliver innovative, high-quality, accessible products.

The ideal candidate is a seasoned product leader with a balance of inbound and outbound product management experience, a strong technical foundation, and a passion for crafting great user experiences. Accessibility knowledge is an advantage.

You are expected to:

Lead the full product lifecycle, from ideation to launch and end-of-life, ensuring alignment with company goals and customer needs.
Lead and manage a team of Product Managers, providing mentorship, guidance, and support while fostering a culture of collaboration, creativity, and ownership.
Develop and maintain a clear, data-driven product roadmap balancing short-term wins with long-term strategy.
Conduct market and competitive research to identify trends, customer pain points, and product opportunities.
Define and optimize user journeys, ensuring exceptional UX across products and customer touchpoints.
Collaborate cross-functionally with design, engineering, marketing, and sales to deliver impactful, scalable products.
Create prototypes and rough UI flows for engineering teams using vibe coding tools.
Manage one product line directly while overseeing and guiding two product managers.
Integrate AI-driven capabilities to enhance product experiences and internal efficiency.
Use analytics tools (e.g., Google Analytics, Mixpanel) to inform product decisions and measure success.

We are looking for a Product Lead who is driven by solving big problems, passionate about delivering exceptional UX, and obsessed with details, big and small.
You will oversee a domain and drive the strategic direction for our rapidly expanding insurance vertical. This role combines hands-on execution with high-level strategy, perfect for someone who thrives in fast-moving, AI-powered environments where your decisions directly impact customer experience and business growth.
In this role you'll:
Own end-to-end product strategy, from vision to execution, ensuring alignment with our company's growth objectives
Lead and develop a team of product managers, fostering a growth mindset and high-performance culture
Drive cross-functional collaboration with different teams in our company to unlock synergies and accelerate product velocity
Navigate complex stakeholder relationships and champion product decisions that balance customer needs, business impact, and technical feasibility
Use data and AI insights to inform strategic product decisions and measure success across key growth metrics
Shape the future of insurance by leveraging our company's AI-first approach to create delightful, instant customer experiences.

We are seeking a Product Leader to own product vision, strategy, and execution end-to-end.

This leader will operate at both a strategic and hands-on level - setting the long-term product direction while actively engaging in discovery, prioritization, and delivery of complex, AI-powered capabilities. The role reports directly to executive leadership and plays a central role in shaping the companys future.

What you will be doing:

Product Vision & Strategy:
Own and drive a clear, differentiated product vision aligned with company goals and long-term platform strategy.
Translate vision into multi-year roadmaps balancing innovation, scalability, quality, and commercial impact.
Identify new growth opportunities across AI, automation, platform expansion, and new customer segments.
AI & Platform Leadership:
Lead product strategy for AI-driven, data-intensive capabilities, including machine learning and automation.
Partner closely with engineering and data teams to turn technical capabilities into measurable customer value.
Make informed tradeoffs across accuracy, performance, scalability, explainability, and speed.
Execution & Delivery:
Own end-to-end product execution from discovery through launch and iteration.
Drive prioritization, requirements, UX flows, and edge-case handling as needed.
Ensure delivery of high-quality, reliable products in a fast-paced environment.
Leadership & Collaboration:
Lead, mentor, and scale a high-performing product organization.
Establish strong product operating rhythms and best practices.
Partner cross-functionally with Engineering, Design, Data, Marketing, Sales, Customer Success, and Operations.
Communicate product direction and progress clearly to executive stakeholders.
Measurement & Impact:
Define and track success metrics across adoption, retention, quality, and revenue.
Use data and customer feedback to continuously refine strategy and execution.