דרושים » פרסום שיווק ויחסי ציבור » Marketing Specialist - Virtual Events (Maternity Leave Replacement)

seeking a Partner and Customer Marketing Manager to join our global marketing team on a temporary basis during a maternity leave period. This role bridges two key areas of marketing customer engagement and partner collaboration to maintain and grow relationships that are vital to success. Youll lead campaigns, communications, and events that drive customer retention, advocacy, and satisfaction, while also managing joint marketing initiatives with partners around the world. Youll report to the Global Marketing Director, based in Tel Aviv, and you'll be working on a hybrid basis, with three days from our Tel Aviv offices. The ideal candidate is a hands-on, organized, and creative marketer with a passion for collaboration and impact.



Responsibilities:

Customer Marketing

Manage customer communication programs, including lifecycle email campaigns, in-platform messages, and webinars.
Coordinate customer engagement initiatives such as community programs, user events, and educational campaigns.
Support customer advocacy efforts collecting success stories, testimonials, and reviews.
Collaborate with Customer Success, Product Marketing, and Education teams to enhance customer experience and adoption.
Contribute to retention and upsell initiatives by aligning marketing programs with customer insights and needs.
Partner Marketing

Serve as the main marketing point of contact for partners.
Support the planning and execution of co-marketing campaigns, including webinars, events, and joint communications.
Help maintain relationships with key partner stakeholders and ensure alignment on shared goals.
Manage presence in partner marketplaces and assist with partner enablement materials.
Coordinate with internal teams to ensure consistent partner messaging across channels.
Collaboration & Reporting

Work closely with Marketing Operations, Regional Marketing, partners and CS teams to ensure smooth execution of campaigns and events.
Track and report on key metrics related to engagement, advocacy, and campaign performance.
Ensure seamless communication and coordination across teams during the coverage period.

We are looking for a bright, resourceful, and enthusiastic Bachelors degree graduate to join our Customer Success team as a b Performance Analyst. This position is especially suitable for graduates in Communications, Business Management, Economics, Marketing, or similar fields.
This is an amazing opportunity to dive deep into the world of AI, online marketing, PPC, creative analysis, and reporting.
This position requires a creative and outside-of-the-box mindset, with the ability to watch creatives and understand the thought and strategy behind them, in order to translate them into value.
Key Responsibilities:
Ownership of all creative and analysis-related projects, including: Creative mapping, integration QA, reporting & analysis, and client presentations.
Existing client adjustments based on additional requests (internal and external) for more client value.
Feature standardization and taxonomy for all current and future Alison clients.
Studying new clients and meeting them for introductory sessions to understand their needs.
Collect and analyze data from marketing campaigns to measure their effectiveness and provide actionable insights for future strategies.
Additional ad-hoc assignments related to features, client requests, additional CSM projects, and technical projects.