דרושים » פרסום שיווק ויחסי ציבור » Growth Marketing Team Lead, PLG

We're looking for a Performance Marketing Lead to own acquisition across paid media, lead a high-performance team, and partner deeply with creative, tech, and analytics to scale customer growth across channels.
This isnt a siloed PPC role. Its a high-leverage seat at the table where youll influence strategy, messaging, team structure, and growth planning. Youll work in tight loops with creative and brand teams to test big ideas quicklyand kill what doesnt work even quicker.
Responsibilities:
Lead paid growth strategy across core and emerging channels
Own the full-funnel acquisition roadmap across Meta, Google, and emerging platforms like TikTok and AppLovin
Set budget allocation, ROAS targets, and test plans based on CAC and LTV performance
Translate performance data into clear decisions across creative, messaging, and media mix
Drive performance through data, iteration, and experimentation
Build a testing engine across audiences, formats, offers, and creative angles
Work closely with analysts to build dashboards, interpret trends, and extract insights
Influence landing page and CRO strategy based on campaign performance (in collaboration with product and site teams)
Personally manage Meta (Facebook/Instagram) campaigns
You will own Meta hands-onstructure, scaling, retargeting, creative rotation, and budget pacing
Youve managed high 6- or 7-figure monthly budgets and know how to scale without compromising ROAS
You know when to pivot creative vs. when to hold, and how to brief creators to get what you need
Use AI + automation to scale smarter
Leverage AI tools for creative ideation, copywriting, research, and workflow optimization
Build a faster, leaner execution loop using automation and performance tooling
Lead and develop a lean performance team
Manage a cross-functional team including performance marketers and an influencer marketing lead
Set clear KPIs, coaching cycles, and accountability across all paid activity
Collaborate closely with brand, creative, tech, and product teams to stay aligned and move fast
WHY THIS ROLE MATTERS
Youll own the most important revenue-driving engine in the company
Youll work with real creative freedomtest quickly, iterate fast, and see results clearly
Youll shape the growth stack from acquisition through retention
Youll join a leadership team that values results over politics and tests over opinions.

We Want You! Were looking for a Senior User Acquisition Manager Search to lead and scale our acquisition strategy on Google Search and complementary search-driven platforms.
This is a senior, high-impact role where youll own end-to-end strategy, execution, and optimization of our search marketing programs. Youll be responsible for maximizing efficiency and growth, combining a sharp analytical skill set with a creative mindset to deliver measurable business impact.
If youre an expert in search performance marketing, fluent in Google Ads, and passionate about scaling campaigns that drive ROI, this role is for you.
Key Responsibilities:
Lead Search Growth: Own the strategy and execution of Google Search Ads campaigns, ensuring alignment with our business goals and customer acquisition objectives.
Campaign Optimization: Manage and refine keyword strategies, bidding models, and audience segmentation to maximize LTV/CAC, conversion rates, and ROAS.
Creative Excellence in Search: Partner with content and design teams to deliver compelling ad copy and landing page experiences that convert.
Experimentation & Innovation: Drive continuous testing across keywords, landing pages, and automation strategies to identify scalable growth opportunities.
Deep Analysis & Reporting: Transform campaign data into actionable insights, clearly communicating performance and recommendations to leadership.
Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative teams to align acquisition efforts with broader company goals.
Nice-to-know:
Location: Based in Rothschild, Tel Aviv.
Hybrid Model: Four days in the office, one day remote.

We are looking for a results-driven enthusiastic growth Lead/Specialist to join our team. As a Growth Lead, youll play a key role in scaling our user base through non-traditional, data-driven marketing experiments. Youll brainstorm, execute, and optimize high-impact growth strategies across digital, organic, and viral channels.
You will be a part of a fast-growing AI company with a global impact. Own high-impact projects from strategy through execution. Work with a creative, data-driven, and collaborative team and get the freedom to test bold ideas and build innovative growth engines.
Responsibilities
Own & execute growth initiatives across multiple acquisition channels: paid ads, organic, partnerships, and experimental growth loops.
Define KPIs, track performance, and extract insights to guide strategy and optimize campaigns.
Plan, launch, and manage campaigns end-to-end including creative ideation, copywriting, targeting, and budget management.
Run rapid experiments: formulate hypotheses, design A/B tests, and scale what works.
Collaborate closely with design, product, and marketing teams to deliver growth-driven creative assets and landing pages.
Identify new acquisition opportunities across platforms, communities, and emerging technologies.
Leverage AI tools to accelerate ideation, automate workflows, and scale campaign execution.
Build repeatable processes and frameworks for sustainable, scalable growth.

Were looking for a sharp, strategic, and execution-focused Senior Growth Lead to own the growth trajectory of our Car insurance business. Youll translate company objectives into actionable plans, define and execute the growth strategy, and lead a cross-functional squad to unlock our next stage of performance.

Youll sit at the intersection of marketing, product, and business, bringing together teams, data, and channels to drive impact. As the senior growth leader for Car, youll not only shape the roadmap for your domain, but also serve as a key member of our broader growth and company leadership. This role is critical for scaling our Car product and driving significant impact at a pivotal moment for the company.

In this role, youll:

Define the Car Insurance growth strategy, balancing short- and long-term objectives, and aligning it with company-wide priorities.

Translate that strategy into a clear, executable growth plan, using paid and non-paid channels, lifecycle marketing, partnerships, and more.

Own the key business metrics and growth objectives for Car.

Lead the go-to-market strategy for new launches, campaigns, and initiatives, including segmentation, channel mix, messaging, and marketing planning.

Serve as the growth lead for the Car squad, collaborating closely with performance marketers, product managers, analysts, and content marketers to ship impactful initiatives.

Influence and shape broader company strategy and planning through your work, insights, and leadership.

Be a thought partner to senior stakeholdersmaking the complex simple, and backing your recommendations with clear analysis and conviction.

Our E-commerce Business Unit is growing fast and were looking for a hands-on Performance Marketing Manager to help us scale to the next level. 🚀
If youre the kind of person who loves digging into data to spot trends, has a sharp eye for what makes a creative funnel truly click, and gets excited about testing, optimizing, and hacking growth strategies together, then this role is for you.
Youll work across multiple e-commerce clients with big budgets, balancing analytics with creativity, and collaborating closely with product, R&D, and data science. If youre smart, motivated, and thrive at learning and adapting quickly to new AI tools and design platforms while building campaigns that actually move the needle come join us and lets grow together.
Responsibilities:
Manage the full lifecycle of large-budget performance marketing campaigns across multiple client accounts, including tracking KPIs, building and testing strategies, and running A/B tests.
Analyze campaign performance to identify trends and extract actionable creative insights that drive results.
Oversee the creative lifecycle: concepting, generating, testing, and iterating video, static, HTML5, and AI-powered assets.
Collaborate with Product, R&D, and Data Science teamsprioritize needs, raise flags, and clearly translate data-driven insights into actionable recommendations.
Work directly with clients to manage expectations, budgets, and revenue share, ensuring performance goals and satisfaction are met.
Leverage AI and design tools (e.g., Veo3, Bolt, Lovable, Figma) to generate, test, and optimize high-performing creative variations.

Were looking for a strategic, data-driven marketer who thrives at the intersection of performance marketing, creativity, and analytics. In this role, youll own the strategy and execution of paid acquisition across both search and social channels, driving measurable growth for the business.

The Paid Acquisition Team is a part of the Marketing department and works cross-functionally with multiple departments, including design, web, CRO, SEO, content, product marketing, sales, marketing operations, and data.

Responsibilities:
Lead, optimize, and scale Paid Search and Paid Social campaigns across platforms such as Google Ads (Search, YouTube, GDN), Bing, Meta, LinkedIn, and others.
Manage campaigns end-to-end, including budget allocation, bidding strategies, account structure, targeting, creatives, landing pages, and conversion optimization.
Partner with in-house design and content teams to create compelling ad creatives and continuously test variations for improved performance.
Analyze performance data and provide actionable insights to improve ROI and identify new growth opportunities.
Collaborate with cross-functional teams to align campaigns with product launches, A/B tests, and overall marketing goals.
Create reports on paid acquisition performance, trends, and recommendations to key stakeholders.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As XM Cyber continues to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. We’re looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program , including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters , and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyalty—delivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.

We're looking for a Digital Marketing Specialist to join the Growth Marketing team at Checkout.com. As a Digital Marketing Specialist you'll be in charge of large-scale PPC campaigns on Linkedin, as well as ad-hoc campaigns on other digital channels.

Reporting into the Director of Growth Marketing, you will work against ambitious growth targets, and help the team hit its Account Engagement and ROI objectives. This is primarily a hands-on role that requires an analytical mindset, superb attention to detail, and a methodic, data-driven approach to campaign management. This role will also allow you to take part in defining your managed channels strategy, track and optimize performance, and drive business growth for Checkout.com.

This is an exciting opportunity to become a key member of a needle-moving function and take part in building a world-class digital marketing machine. You will be joining a highly-talented global marketing team, and will get to work closely with multiple functions, such as Design, Regional Marketing, Events, Analytics and more.

How youll make an impact:

Hands-on execution of our paid digital strategy on Linkedin; creating campaigns, adjusting bids, optimizing performance, controlling budget allocation, monitoring pacing etc.

Drive performance optimization through ongoing a/b testing; Identify key insights, provide effective feedback and recommendations to the various campaign teams.

Create and monitor performance reports, measure key metrics, analyze results and formulate new strategies to improve our return on investment.

Work closely with design and content teams to conceptualize, launch and optimize campaign assets that can drive demand and raise awareness to our product offering and brand.

An advantage - being able to write (when needed) creative copy, using our brands messaging and refining for optimal results.

Were looking for a hands-on, results-oriented Marketing Manager to join us for a maternity leave replacement of at least 6 months with the potential to transition into a long-term role depending on company growth and future needs.

In this role, youll take full ownership of day-to-day marketing activities and be a key driver in maintaining and accelerating Alison.ais marketing momentum. This includes managing strategic initiatives across multiple channels while continuously analyzing data to optimize performance and guide decision-making.



Key Responsibilities

Execute multi-channel marketing strategies that drive brand awareness, demand generation, and qualified lead growth.
Manage ongoing campaigns including content, PR, digital, events, and paid marketing efforts.
Translate marketing data into actionable insights to inform strategy and campaign optimization.
Create compelling marketing materials aligned with our brand and messaging.
Track and analyze performance metrics and KPIs across all marketing channels.
Conduct market and competitive analysis to sharpen positioning and messaging.
Collaborate closely with cross-functional teams including Product, Sales, and Customer Success.

This is a high-impact, high-visibility role reporting to the VP of Product. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Marketing, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

Responsibilities:
Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for our current products and upcoming product launches.
Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver our value proposition to customers and prospects.
Product Launch Activations & Campaigns - Maximize impact of our product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy.
Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.).
Competitive Intelligence - Research and understand the competitive landscape and our competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
Product Insights & Case Study Development - Work collaboratively with our Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively.
Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs.
Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.