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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
Required Product Marketing Manager
As Product Marketing Manager you'll have the unique opportunity to expand and accelerate the Product Marketing function as a highly valued member of our rapidly growing team. You should be ready to jump in, learn on the fly and contribute immediately as we accelerate our efforts to create unrivaled demand for our high growth B2B SaaS observability platform.
You will contribute directly to our developing technical, go-to-market and content strategies for the organization's cloud-native SaaS solutions. Significant emphasis will be placed on researching and building an understanding of the market, related technologies and the buyer needs that drive our business. Armed with this knowledge, you'll support marketing campaigns, content generation and sales enablement efforts, among many others.
You'll develop compelling positioning, messaging, and campaigns that highlight our key differentiators in the market. You'll work cross-functionally with product, sales, and marketing teams to create effective content and enablement materials that articulate our unique value proposition, with a focus on our AI capabilities, cost-effectiveness, and seamless user experience.
If you're excited by the opportunity to expand your product marketing skills and help change the manner in which organizations monitor and secure their environments in the modern DevOps-driven, cloud-native world, this position may be for you.
Hybrid work environment with office days being: Mondays, Tuesdays, & Wednesdays.
Below are the key responsibilities of the role.
Positioning & Messaging:
Refine and implement our AI-Powered Observability positioning strategy
Develop targeted messaging for different customer segments and use cases
Create compelling value propositions that effectively communicate our platform's capabilities and benefits
Sales Enablement:
Equip the sales team with effective messaging, qualification questions, and competitive positioning
Create impactful sales collateral that clearly communicates our platform's value proposition
Train teams on how to effectively articulate our differentiators and address customer pain points
Campaign Development & Execution:
Design and execute targeted marketing campaigns that generate qualified leads and build market awareness
Develop comprehensive content strategies that address customer pain points while showcasing our platform's capabilities
Collaborate with demand generation to implement tactical experiments and optimize campaign performance
Competitive Intelligence:
Create and maintain comprehensive competitive battle cards and market analysis
Monitor industry trends and competitive positioning in the observability space
Develop effective differentiation strategies that highlight our unique value proposition
Content Creation:
Lead the development of high-value content including technical deep dives, customer success stories, and SEO-optimized articles
Develop comparison content, TCO calculators, and other resources that demonstrate our platform's value
Create thought leadership content that positions us as experts in AI-powered observability.
דרישות:
Required:
5+ years of B2B product marketing experience with a focus on technical products
Proven track record developing positioning, messaging, and GTM strategies
Experience marketing to technical audiences (DevOps, SREs, engineers)
Strong understanding of cloud services, observability, or related technical domains
Excellent communication skills with ability to simplify complex technical concepts
Data-driven approach to measuring campaign effectiveness
Preferred:
Experience in observability, monitoring, or log management solutions
Background in AI/ML technologies or marketing AI-enhanced products
Familiarity with open-source technologies and communities
Understanding of developer and IT operations workflows and pain points
Experience marketing to companies transitioning from open-source to managed המשרה מיועדת לנשים ולגברים כאחד.
 
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01/09/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
As our Senior Product Marketing Manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while its still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If youre passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Key Responsibilities:
Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.
Data-driven - Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights.
Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.
Requirements:
5+ years of experience in product marketing, preferably in enterprise marketing B2B.
Demonstrated success in positioning and launching products that meet and exceed business objectives.
Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.
Proven ability to work cross-functionally, aligning multiple stakeholders and teams.
A strong sense of ownership, drive, and urgency, with the capacity to work independently to deliver results.
Experience in market analysis and strategic planning.
Deep understanding of target customer personas and their pain points
Proficiency in content creation tools and sales enablement software.
Solid analytical skills and the ability to use data to drive decision-making.
This position is open to all candidates.
 
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לפני 10 שעות
Location: Tel Aviv-Yafo
Job Type: Full Time
Location: Tel Aviv, Israel (Hybrid/On-site)
About us
We are dedicated to continuous development, empowering CI/CD teamsincluding DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, TEST, and compilation times from hours to mere minutes.
The Role
We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data -driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster.
What You'll Do
Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience ( DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement Marketing Automation : Work with marketing operations to build and optimize data -driven Marketing Automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.
Requirements:
What We're Looking For
Proven PMM experience: At least 5+ years of Product Marketing experience, preferably in a B2B SaaS company targeting a highly technical audience (developers, DevOps, etc.). Technical fluency: You must be comfortable with technical topics and able to engage with engineers and product managers on a deep level. A background in software development or a related field is a strong plus. Inbound marketing expertise: A track record of developing and executing successful inbound marketing strategies and campaigns. Exceptional communication skills: You can write a compelling blog post, craft sharp product messaging, and present complex ideas with clarity and confidence. data -driven mindset: You are comfortable using analytics to inform your strategy, measure performance, and optimize campaigns. Self-starter and team player: You are a highly motivated individual who can own projects end-to-end while also thriving in a collaborative team environment.
This position is open to all candidates.
 
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24/08/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Sales Product Enablement Manager to lead product-related training and enablement initiatives across all Go-to-Market (GTM) functions, including Business Development (BD), Account Executives (AE), and Account Managers (AM) with a focus on the global GTM team. This role sits at the intersection of Product, Product Marketing, and Enablement and plays a critical role in ensuring that GTM teams are fully equipped to communicate the value, differentiation, and use cases of our full product portfolio.

The Product Enablement Manager will be responsible for developing and executing enablement strategies that address core selling skills and methodologies and embed deep product knowledge and fluency. This includes understanding existing product offerings, staying ahead of the roadmap, collaborating closely with Product and Product Marketing teams, and translating product updates into effective, scalable training content.

You will oversee the end-to-end training lifecycle, facilitate global enablement initiatives, manage learning content, deliver onboarding and bootcamps, and drive product-focused learning across the company.

What You'll Be Doing
Lead Product Enablement Strategy
Partner with Product, Product Marketing, and GTM leadership to align enablement efforts with business goals and product strategy.
Translate complex product capabilities and roadmap items into digestible, relevant learning experiences.
Proactively identify knowledge gaps or enablement needs through stakeholder feedback, sales insights, and performance data.
Ensure product enablement programs support strategic initiatives such as new market entry, product launches, and evolving buyer personas.
Act as the internal expert on our product suite and roadmap for GTM teams.
Training Content & Program Development
Create and maintain scalable product training content, including playbooks, battle cards, use case libraries, product release briefs, and demo scripts.
Build and deliver engaging learning experiences for new products, features, and product enhancements.
Facilitate training sessions and certifications (live and asynchronous) across all GTM functions globally.
Introduce interactive, role-based simulations and real-world scenarios to drive product fluency and confidence in customer conversations.
Cross-Functional Collaboration
Collaborate closely with Product and Product Marketing to stay informed on upcoming launches and ensure timely enablement.
Work with Regional Enablement, Marketing, and Sales Ops teams to localize and tailor content by region and role.
Collect feedback from GTM teams to serve as the "voice of the field" in product discussions, guiding future product development and positioning.
Training Lifecycle & Delivery
Own the product enablement track within GTM onboarding and bootcamps.
Implement learning programs that reinforce core sales methodologies (e.g., value selling) through a product lens.
Leverage tools like call recordings, feedback loops, and performance metrics to continuously improve training.
Learning Content Management
Build and maintain a centralized, accessible repository of product-related learning materials, training recordings, and collateral. Ensure materials are accessible, version-controlled, and aligned with the latest product positioning and messaging.
דרישות:
3+ years of experience in Product Enablement, Sales Enablement, Product Marketing, or related Sales roles in a B2B SaaS or technology company.
Strong understanding of enterprise sales motions and the needs of GTM teams (BD, AE, AM).
Exceptional communication skills with the ability to translate technical concepts into clear, customer-facing messaging.
Proven experience building scalable training programs and learning content.
Ability to influence cross-functional teams and navigate a fast-paced, dynamic environment.
Familiarity with tools such as LMS platforms and sales enablement platforms (e.g., SF, Mindtickle, etc.) המשרה מיועדת לנשים ולגברים כאחד.
 
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24/08/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Product Revenue Enablement Manager to lead product-related training and enablement initiatives across all Go-to-Market (GTM) functions, including Business Development (BD), Account Executives (AE), and Account Managers (AM) with a focus on the global GTM team. This role sits at the intersection of Product, Product Marketing, and Enablement and plays a critical role in ensuring that GTM teams are fully equipped to communicate the value, differentiation, and use cases of our full product portfolio.

The Product Enablement Manager will be responsible for developing and executing enablement strategies that address core selling skills and methodologies and embed deep product knowledge and fluency. This includes understanding existing product offerings, staying ahead of the roadmap, collaborating closely with Product and Product Marketing teams, and translating product updates into effective, scalable training content.

You will oversee the end-to-end training lifecycle, facilitate global enablement initiatives, manage learning content, deliver onboarding and bootcamps, and drive product-focused learning across the company.

What You'll Be Doing
Lead Product Enablement Strategy:
Partner with Product, Product Marketing, and GTM leadership to align enablement efforts with business goals and product strategy.
Translate complex product capabilities and roadmap items into digestible, relevant learning experiences.
Proactively identify knowledge gaps or enablement needs through stakeholder feedback, sales insights, and performance data.
Ensure product enablement programs support strategic initiatives such as new market entry, product launches, and evolving buyer personas.
Act as the internal expert on our product suite and roadmap for GTM teams.
Training Content & Program Development:
Create and maintain scalable product training content, including playbooks, battle cards, use case libraries, product release briefs, and demo scripts.
Build and deliver engaging learning experiences for new products, features, and product enhancements.
Facilitate training sessions and certifications (live and asynchronous) across all GTM functions globally.
Introduce interactive, role-based simulations and real-world scenarios to drive product fluency and confidence in customer conversations.
Cross-Functional Collaboration:
Collaborate closely with Product and Product Marketing to stay informed on upcoming launches and ensure timely enablement.
Work with Regional Enablement, Marketing, and Sales Ops teams to localize and tailor content by region and role.
Collect feedback from GTM teams to serve as the "voice of the field" in product discussions, guiding future product development and positioning.
Training Lifecycle & Delivery:
Own the product enablement track within GTM onboarding and bootcamps.
Implement learning programs that reinforce core sales methodologies (e.g., value selling) through a product lens.
Leverage tools like call recordings, feedback loops, and performance metrics to continuously improve training.
Learning Content Management:
Build and maintain a centralized, accessible repository of product-related learning materials, training recordings, and collateral. Ensure materials are accessible, version-controlled, and aligned with the latest product positioning and messaging.
דרישות:
3+ years of experience in Product Enablement, Sales Enablement, Product Marketing, or related Sales roles in a B2B SaaS or technology company.
Strong understanding of enterprise sales motions and the needs of GTM teams (BD, AE, AM).
Exceptional communication skills with the ability to translate technical concepts into clear, customer-facing messaging.
Proven experience building scalable training programs and learning content.
Ability to influence cross-functional teams and navigate a fast-paced, dynamic environment.
Familiarity with tools such as LMS platforms and sales enablement platforms (e.g., SF, Mindtickle המשרה מיועדת לנשים ולגברים כאחד.
 
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26/08/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in Apiiros marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey
Requirements:
Enthusiastic about helping to build a game-changing company!
Ability to develop compelling messaging and razor-sharp positioning.
Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences.
Flexible, well-rounded, and with the ability to adapt to changing priorities.
5+ years of experience in B2B security, preferably SaaS-based.
Excellent verbal and written communicator and creative thinker.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
This is a high-impact, high-visibility role reporting to the VP of Product. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Marketing, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

Responsibilities:
Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for our current products and upcoming product launches.
Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver our value proposition to customers and prospects.
Product Launch Activations & Campaigns - Maximize impact of our product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy.
Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.).
Competitive Intelligence - Research and understand the competitive landscape and our competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
Product Insights & Case Study Development - Work collaboratively with our Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively.
Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs.
Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.
Requirements:
5+ years of relevant work experience - were looking for someone whos a strong communicator, great at analyzing information and pulling out relevant insights, and whos able to understand different personas and tailor message and collateral accordingly.
Fluent English speaker- Mandatory!!
Effective track record of collaborating with cross-functional teams. In this role, youd work with Product, Customer Success, Data Science, and B2B Sales teams to create GTM strategies and campaigns.
Hands-on experience managing analyst relations and driving engagement with industry analysts.
Proven experience collaborating cross-functionally with various teams across the marketing organization, including content, video, events, and more.
Self-starter with the ability to succeed in a fast-paced and rapidly changing environment.
Stand out verbal and written communication skills.
Strong project management and organizational skills.
Curiosity - a desire to understand our buyers and the challenges they face, as well as the growing and changing competitive market.
Previous start-up experience is a huge plus.
Bachelors degree or equivalent experience.
This hybrid position requires commuting to our TLV office 3 days a week.
This position is open to all candidates.
 
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29/08/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
As the Product Solutions Lead , you'll bridge the gap between our platform's technical capabilities and the real-world business solutions our customers need. You'll be the authority on how solves specific enterprise challenges, translating our platform's capabilities into compelling solution narratives that resonate with technical decision-makers.

You'll work at the intersection of product, marketing, and sales, ensuring our go-to-market teams can effectively communicate the value of Port-powered solutions while providing critical feedback to our product team about market needs and competitive positioning.



Key Responsibilities

Become the subject matter expert on solution offerings (Engineering Onboarding, Software Standards, Resource Self-Service, Release Management, Incident Management, Cloud Cost Optimization, etc.)
Develop comprehensive solution architectures, including technical guides and implementation patterns
Create and maintain solution demonstrations that showcase value in specific use cases
Conduct competitive analysis and maintain knowledge of market alternatives
Enable the sales team through training, documentation, and solution positioning
Collaborate with Product Marketing to develop solution-specific messaging and campaigns
Build and maintain the solutions section of website with compelling technical content
Provide structured feedback to the Product team on solution gaps and competitive challenges
Support pre-sales and post-sales activities for strategic opportunities requiring deep solution expertise
Requirements:
2+ years of experience in technical product marketing management, solution architecture, technical sales, or similar customer facing technical roles
Proven background in developer and devops tools, cybersecurity, or enterprise software ecosystemsExperience creating and delivering technical demonstrations and presentations
Strong understanding of enterprise software sales cycles and buyer personas
Ability to translate complex technical concepts into business value
Knowledge of competitive analysis and positioning in B2B software
Experience with web content creation and technical marketing preferred
Excellent technical writing skills with the ability to create clear, compelling documentation
This position is open to all candidates.
 
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a seasoned Product Manager to join our growing Product team , a leading Startup in Application Security. The ideal candidate will have a deep understanding of development practices, a passion for security, and a proven track record in product building within the tech industry. This role involves working closely with cross-functional teams to drive the vision, strategy, and execution of our SAST offering.

Key Responsibilities:

Product Strategy & Vision: Develop and clearly communicate the product vision, strategy, and roadmap for our SAST solutions, ensuring they align with both our companys objectives and evolving market demands within our broader Application Security platform.
Stakeholder Collaboration: Work closely with engineering, design, marketing, sales, and customer success teams to deliver high-quality products that meet customer needs.
Market Research & Analysis: Conduct thorough market research, competitive analysis, and customer feedback sessions to inform product direction and identify new opportunities.
Development Practices Integration: Leverage your deep understanding of software development practices to ensure that our security solutions are developer-friendly and integrate seamlessly into existing workflows.
Feature Prioritization: Prioritize features and enhancements based on customer feedback, market demand, and technical feasibility. Make data-driven decisions to optimize product outcomes.
Product Lifecycle Management: Oversee the entire product lifecycle from ideation to launch, ensuring timely delivery of product milestones and continuous improvement post-launch.
Go-to-Market Strategy: Collaborate with marketing and sales teams to develop effective go-to-market strategies, including product positioning, messaging, and sales enablement materials.
Customer Advocacy: Act as the customer's voice, ensuring their needs and pain points are addressed throughout the product development process.
Performance Monitoring: Establish and track KPIs to measure product success and guide future development efforts.
Risk Management: Identify potential risks and challenges within the product development process and proactively develop mitigation strategies.
Requirements:
Minimum of 5-7 years of experience in a startup environment and a product-oriented role, with at least 2 years of experience as a developer.
Strong understanding of software development practices, application security principles, and DevSecOps methodologies.
Bachelors degree in Computer Science, Engineering, or a related field. An advanced degree (MBA, MS, etc.) is a plus.
Proficiency in data analysis and market research tools to make informed, data-driven decisions.
Excellent written and verbal communication skills, async and sync, with the ability to articulate complex technical concepts to non-technical stakeholders.
Demonstrated leadership abilities with experience managing cross-functional teams and driving product initiatives from concept to launch.
Deep empathy for customer needs and the ability to translate those needs into compelling product features.
Strong problem-solving skills with a focus on delivering solutions that meet both business and technical requirements. Not afraid of getting your hands dirty.
Experience working in Agile environments and familiarity with Agile product management tools.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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עדכון קורות החיים לפני שליחה
8345210
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דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
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תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
14/09/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Product Marketing Manager
The opportunity
The Product Marketing Manager will initiate and carry out marketing and product marketing plans and tasks to support our products go to market needs and make sure that all of our products are visible, understood, and adopted by our clients and prospects.
This includes creation and execution of marketing plans, sales collateral and sales enablement tools, and working with cross-functional marketing teams to deliver marketing programs like events, content marketing, digital marketing campaigns, marketing collateral and sales enablement, email marketing, and web content.
You will be working closely with product owners and understanding the business needs, and challenges as well as product roadmaps.
Join the Ads product marketing team within the Grow marketing organization, with exposure to a wide range of products used by the worlds leading game studios and app-based businesses.
What you'll be doing
Work closely with product managers, sales teams, and business teams.
Learn the products strategy, get to know its customers and user personas, and develop the tools and campaigns that the company will use to introduce and sell this product to the market.
Create marketing plans for specific user segments and products.
Be the focal point for all marketing aspects of the product.
Understand the broader strategy of the company and the impact it has on our product marketing efforts.
Requirements:
Experienced and passionate hands-on Marketer or product marketer (Minimum 3-5 years of proven professional experience, preferably from global companies and fast paced environments).
Well organized with great project management skills, and quick learning capabilities.
Talented storyteller who understands product and can break down complicated concepts into concise, engaging messaging and content.
Collaborative, natural team player who likes to get things done.
Critical thinker with an eye for detail and an awareness of the big picture
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8344882
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סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
Location: Tel Aviv-Yafo
Job Type: Full Time
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Ads, AdSense, Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
For United States Applicants-
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at our company.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.
Requirements:
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
13 years of experience in product marketing or GTM leadership roles.
5 years of experience with people management.
Experience in developing, planning, and executing successful GTM campaigns for consumer-facing products.
Experience in multi-channel marketing and communications, including social media, user communications, and paid media.

Preferred qualifications:
Master's degree in Marketing, Business Administration, or a related field.
5 years of experience in an executive leadership position, managing direct reports.
Experience with community building and engagement strategies for user-generated content platforms.
Experience in mapping, navigation, or real-time data industry.
Experience with AI-powered features and their market introduction.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8345062
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