דרושים » פרסום שיווק ויחסי ציבור » Senior Product Marketing Manager

This is a high-impact, high-visibility role reporting to the VP of Product. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Marketing, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

Responsibilities:
Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for our current products and upcoming product launches.
Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver our value proposition to customers and prospects.
Product Launch Activations & Campaigns - Maximize impact of our product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy.
Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.).
Competitive Intelligence - Research and understand the competitive landscape and our competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
Product Insights & Case Study Development - Work collaboratively with our Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively.
Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs.
Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions.
In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate our unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.
What are we looking for
Minimum 3+ years in B2B SaaS product marketing, ideally within fintech.
Proven experience leading GTM strategies for comprehensive product offerings (beyond feature-level) in saturated markets.
Proven success managing complex product launches holistically.
Skilled in cross-functional leadership without formal authority, collaborating effectively at all organizational levels, including executives. Knows how to generate trust, ensure alignment, and build strong relationships with internal teams, providing advice and guidance. A person others love to work with.
Adept at guiding content creation across marketing channels, ensuring clarity, impact, and strategy execution at scale.
Strategic thinker with exceptional execution skills, balancing depth, quality, and speed. You know how to move necessary mountains and get things done, whether its developing strategic positioning with the CPO or writing new marketing e-mail content.
Analytical, integrative mindset, leveraging data to derive actionable insights and measurable outcomes. You know how to connect multiple pieces of data, separate anecdotes from trends, and are skilled at measuring the success of product marketing initiatives.
Outstanding messaging & communication skills: proficient in translating complex, technical concepts into simple, persuasive values, clear differentiation, and engaging sales materials.

Location: Tel Aviv, Israel (Hybrid/On-site)
About us
We are dedicated to continuous development, empowering CI/CD teamsincluding DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, TEST, and compilation times from hours to mere minutes.
The Role
We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data -driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster.
What You'll Do
Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience ( DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement Marketing Automation : Work with marketing operations to build and optimize data -driven Marketing Automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.

property management software built for speed and the smart choice for people who take growth seriously. With offices in Miami, New York City, and Tel Aviv, were a global company helping property owners and managers move faster, scale smarter, and get real support, real fast.

Were proudly People First. Thats why were a Certified Great Place to Work, recognized by Forbes as one of Americas Best Startup Employers in both 2024 and 2025, and earn top ratings on Glassdoor.

Mission
hiring a Senior Product Marketing Manager to play a critical role in shaping how brings products to market and connects with customers. In this role, youll own the go-to-market strategy, product positioning, messaging, and customer insights across key initiatives. Youll work cross-functionally with Product, Sales, CS, and Marketing teams to create compelling narratives, support launches, and optimize user journeys across the funnel. If youre a strong individual contributor who thrives on driving clarity, insight, and adoption - this is the role for you.

Responsibilities
Go-to-Market Execution & Product Positioning: Drive GTM planning and execution for product launches, feature releases, and key initiatives. Own product messaging and positioning, ensuring consistency across the funnel. Develop content that clearly communicates value, differentiators, and use cases. Collaborate with Product to translate roadmap into lead and customer-facing narratives
Market & Customer Insights: Conduct and synthesize customer, competitor, and market research to inform strategy. Build detailed personas, journey maps, and segmentation frameworks. Translate insights into actionable product and marketing recommendations
Enablement & Revenue Support: Partner with Sales and CS to create collateral, pitch decks, battlecards, and objection handling tools. Support training efforts with market insights, product updates, and messaging refreshes. Help identify growth opportunities through data, feedback, and funnel analysis.
Content & Campaign Collaboration: Collaborate with demand gen and lifecycle teams on campaigns that drive acquisition and retention. Contribute to thought leadership content, blog posts, or customer stories that support positioning.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As XM Cyber continues to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. We’re looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program , including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters , and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyalty—delivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in Apiiros marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Were on the lookout for a passionate and results-driven Customer Marketing Manager to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, youll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business resultsincluding upsell opportunities. Using data-driven insights, youll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that Customers eat first, every decision you make will put the customer at the top of your priority list

What youll do:
Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targetsacting as a key stakeholder in driving business growth alongside the customer revenue team.
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Run ongoing A/B tests on different performance parameters and develop playbooks.
Regular tracking and reporting on campaign performance.

Together with our customers, were helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Product Marketing Manager Sales & Customer Success Enablement
a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Dynamic Yield by is seeking an experienced Product Marketing Manager- Sales & Customer Success Enablement with a passion for product marketing and enablement to lead initiatives for Financial Institutions. This role is hands-on and central to driving sales and customer success through impactful marketing materials and enablement strategies.

In this position, you will:
Develop and execute product marketing strategies to drive adoption and usage, including managing content and materials; may involve creating global templates to guide regional efforts.
Craft compelling, consumer-led value propositions that are clear and competitively positioned.
Translate strategic direction into effective, scalable sales enablement materials and product packaging.
Integrate product programs with marketing platforms and ensure alignment across channels.
Collaborate cross-functionally with Product Management, Marketing, Customer Success and Sales to support successful product launches and ongoing adoption.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities:
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are looking for a Product Manager for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Marketing Manager will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product marketing aspects of the products.

We are based in Yokneam, Israel (with offices also in Tel-Aviv).

Key responsibilities:

Owns and leads all product aspects relating to the assigned products, from product inception to launch and throughout the lifecycle of the product.

Develop the product requirements based on customer and patient insights, needs and business aspects and follow them throughout the product development process.

Owns the product value proposition and associated claims. Develops the product marketing toolkit including educational, sales and marketing tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Develops global go-to-market strategies in collaboration with regional teams (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Coordinating the assigned products activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.

Take an active part in the strategy and roadmap discussions of new product introductions.

Be the Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole.