דרושים » פרסום שיווק ויחסי ציבור » VP Growth Marketing

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities:
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are looking for a talented Head of Marketing. As the Head of Marketing , you will lead and drive all marketing initiatives, playing a pivotal role in shaping the companys brand identity, market positioning, and growth strategies. You will oversee a talented team of marketers and collaborate closely with cross-functional departments to develop and execute innovative marketing campaigns that resonate with our target audience and drive measurable results.

What youll be doing:
Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Utilize market research and data analysis to identify market trends, consumer insights, and competitive opportunities.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
Manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing KPIs.
Collaborate with product development, sales, and other departments to ensure alignment and integration of marketing efforts across the organization.
Monitor and report on marketing performance metrics, using insights to refine strategies and tactics for continuous improvement.
Lead the companys digital marketing and customer acquisition.
Responsible for the companys products demand generation.

About XM Cyber XM Cyber is a leading hybrid cloud security company transforming the way enterprises manage and reduce cyber exposure. Our Continuous Exposure Management platform identifies and prioritizes risks based on how attackers see your environment — helping security teams focus remediation where it matters most. We’re a fast-growing company, working with global enterprises across finance, retail, healthcare, manufacturing, and critical infrastructure to make the complex world of cyber risk clear, actionable and impactful. Backed by Schwarz Group, we’re scaling fast — and looking to elevate our brand and demand generation engine to the next level. But we don’t just want to grow — we want to stand out. Role Overview We are looking for a Head of Growth Marketing to lead and scale global campaigns that build pipeline, elevate brand visibility, and create lasting market impact. This role is ideal for a strategic marketer who blends deep demand generation expertise with bold creative instincts. You will lead integrated marketing efforts across digital, paid media, ABM, and content — while also driving breakthrough creative campaigns that increase awareness and engagement in a competitive category. Key Responsibilities Campaign Strategy & Execution
* Plan and execute multi-channel demand generation campaigns across digital, paid, email, social, and ABM to drive pipeline, engagement, and brand lift. Creative Brand-Led Growth
* Develop and lead unconventional brand experiments and high-impact creative campaigns that generate awareness, differentiation, and earned attention. Digital & Web Optimization
* Own paid search, paid social, SEO, and web conversion strategy, collaborating with content and product marketing teams to drive qualified traffic and optimize performance. Funnel Performance & Analytics
* Measure campaign effectiveness, lead quality, conversion rates, and overall marketing contribution to pipeline. Cross-Functional Collaboration
* Work with teams across the organization to create ideas that lead to noteworthy campaigns. Budget & Team Management
* Manage an in-house team and marketing spend across digital channels and oversee relationships with agencies.

Were looking for a creative and strategic Senior Growth Marketing Manager to lead campaigns that drive awareness, acquisition, and pipeline growth. In this role, you wont just run standard plays, youll be challenged to think differently, uncover new opportunities, and launch innovative programs that cut through the noise and capture the attention of our ideal customers. You dont just fill the funnel, you architect the kind of demand that gets sales teams buzzing.
A paid campaign that breaks benchmarks?
Thats a fist pump. An ABM play that books meetings with top-tier accounts? Thats a champagne pop. Youre a full-funnel thinker who knows how to build and scale programs that actually move the needle. From paid media to SEO, website conversion to nurture flows, you blend creativity with precision to drive awareness and growth at every stage of the buyer journey.
Responsibilities:
Own and execute a full-funnel demand generation strategy to drive high-quality pipeline
Launch creative, multi-channel campaigns across paid search, paid social, SEO, GEO, ABM, emails, and more
Lead website strategy and conversion optimization, partnering with design and dev to maximize performance
Define and track key campaign metrics, deliver performance insights, and forecast pipeline generation with precision
Design and execute ABM programs that creatively engage target accounts with targeted messaging for key personas
Leverage best-in-class AI tools to catalyze production of campaigns and deliverables
Map and continuously evolve ICP targeting and segmentation across all channels
Create and test non-traditional nurture and reactivation strategies (gifting, guerilla campaigns, etc) to move leads through the funnel
Collaborate with Content, Field Marketing, and Product Marketing to amplify launches, virtual and physical events, and product updates
Contribute to SEO and GEO strategies, including blog content, to grow inbound interest and organic pipeline

Were on the lookout for a passionate and results-driven Customer Marketing Manager to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, youll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business resultsincluding upsell opportunities. Using data-driven insights, youll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that Customers eat first, every decision you make will put the customer at the top of your priority list

What youll do:
Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targetsacting as a key stakeholder in driving business growth alongside the customer revenue team.
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Run ongoing A/B tests on different performance parameters and develop playbooks.
Regular tracking and reporting on campaign performance.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As XM Cyber continues to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. We’re looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program , including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters , and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyalty—delivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.

Were hiring a Growth Team Lead to own and scale the products user acquisition and user flow from funnels to onboarding and activation efforts. Managing and building a team that will be responsible for execution, testing, analysis, and ongoing optimization.
An accomplished and profitable data-science and engineering powerhouse, developing algorithms for media buying and user-acquisition with clients spanning from growth startups to companies like Google & Microsoft.
What youll do
Lead and scale growth initiatives across the full user funnel from acquisition, activation to retention with a hands-on, data-driven approach.
Own onboarding flows, landing pages, A/B tests and in-product experiences through structured A/B testing and experimentation
Manage media buying operations, explore new channels, and optimize campaigns toward ROAS goals.
Collaborate with product, data, design, and dev teams to launch new growth experiments.
Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate on roadmap.
Build processes and structure that will allow for rapid growth and scale.
Help recruit and onboard new team members as the team expands.

We are looking for a Growth Director to lead the growth strategy of our B2B SaaS product with a Product-Led Growth (PLG) motion. This strategic role is at the heart of our mission to build scalable ROI driven, paid and non-paid organic growth engines. You will play a pivotal role in shaping how millions of users experience .
What will you be responsible for?
Own our paid channels. Grow the monthly budget while maintaining a healthy CAC/LTV ratio via constant optimization and opening new channels.
Collaborate closely with product, marketing, development, and customer success teams to maximize customer value and optimize the funnel.
Conduct A/B tests, define and track KPIs, and present actionable insights to senior leadership.
Drive experimentation frameworks and iterate rapidly to test new ideas.
Continuously analyze user data to identify improvement areas and lead data-driven growth initiatives.
Foster a culture of growth thinking and continuous optimization across the company.
Lead the SEO/GEO initiatives and grow it systematically and consistently.

We are seeking a data-driven Growth hacker / Growth Marketing Manager to own multi-channel demand generation campaigns and full-funnel optimisation. The ideal candidate combines classic demand-generation skills with a growth-hacker mindsetrapid experimentation, technical automation, and continuous iterationto increase brand awareness, generate qualified pipeline and lower customer-acquisition cost.

What you'll do:
Full, hands-on ownership of paid advertising in Buildots: Plan, execute, and optimize LinkedIn Ad campaigns, Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs)
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency including applying lightweight technical solutions (e.g., scripting, automation, AI agents) to accelerate marketing initiatives.

We are seeking a Senior Paid Acquisition Manager to join our Growth Marketing team.
Were looking for a strategic, data-driven marketer who thrives at the intersection of performance marketing, creativity, and analytics. In this role, youll own the strategy and execution of paid acquisition across both search and social channels, driving measurable growth for the business.
The Paid Acquisition Team is a part of the Marketing department and works cross-functionally with multiple departments, including design, web, CRO, SEO, content, product marketing, sales, marketing operations, and data.
Responsibilities:
Lead, optimize, and scale Paid Search and Paid Social campaigns across platforms such as Google Ads (Search, YouTube, GDN), Bing, Meta, LinkedIn, and others.
Manage campaigns end-to-end, including budget allocation, bidding strategies, account structure, targeting, creatives, landing pages, and conversion optimization.
Partner with in-house design and content teams to create compelling ad creatives and continuously test variations for improved performance.
Analyze performance data and provide actionable insights to improve ROI and identify new growth opportunities.
Collaborate with cross-functional teams to align campaigns with product launches, A/B tests, and overall marketing goals.
Create reports on paid acquisition performance, trends, and recommendations to key stakeholders.