דרושים » פרסום שיווק ויחסי ציבור » Marketing Lead

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for the entire business to work together.
Each department is powerful on its own, but together they can be explosive.
built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing , youll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take to be global.

As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as our voice by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

We are looking for a Senior Marketer to join our fast-growing team and help us build something that has never been built before. Reporting directly to the Head of Marketing, this is not a typical marketing role. This is a high-impact, hands-on position where you will own and execute key marketing initiatives that fuel our growth. You will have full ownership over your projects, the freedom to experiment, and the chance to work alongside a team that moves fast and values bold ideas over safe ones.

This role isnt for everyone. If you truly thrive on building from scratch, love working in high-energy environments, and want to be part of shaping a companys future, we would love to hear from you.

Responsibility:
Generalist marketing: Build, execute, and optimize marketing strategies across different channels, ensuring alignment with our business goals.
Get marketing done: Work at a fast pace across multiple projects, from research and positioning to strategy development, messaging, content creation, execution, and performance measurement.
Email marketing strategy: Design, build, and optimize a full email marketing strategy to maximize key results at every stage of the funnel.
Drive performance marketing: Own customer acquisition efforts, manage external stakeholders, optimize budgets, and execute successful demand-generation campaigns.
Content creation: Support the development of blogs, thought leadership, industry insights, and website content that engage and educate our audience.
Cross-team collaboration: Work closely with sales, product, and leadership to ensure best-in-class messaging, content, and training.
Measure and iterate: Report on the impact of marketing initiatives, analyze results, and refine strategies to generate new and repeat opportunities.
This role is not about just checking off tasks. It is about owning marketing outcomes, moving fast, and making bold bets to drive meaningful impact.

Are you passionate about creating marketing strategies that drive growth? Do you love working with cross-functional teams to make big ideas happen? Join as aMarketing Manager and take charge of the marketing funnel for one of our core product lines.
Youll develop and execute marketing programs that attract leads, engage prospects, and drive conversions. Youll also collaborate with teams across the company to ensure everything we do aligns with our goals and resonates with our customers.
were big on collaboration, innovation, and inclusivity. If youre a data-driven marketer whos ready to make an impact, wed love to hear from you!
What Youll Do:
Lead Demand Gen Efforts: Own the strategy and execution of demand generation campaigns across North America and collaborate with local teams in EMEA and ANZ.
Build Full-Funnel Campaigns: Create marketing strategies that cover everything from brand awareness to lead generation and nurturing.
Collaborate Across Teams: Work closely with Product Marketing, Content, Sales, Design, and more to ensure campaigns are aligned and impactful.
Create Campaigns That Work: Use channels like email, social media, search, and events to attract new leads and grow our pipeline.
Track & Optimize Performance: Use metrics like MQLs, SQLs, and ROI to measure success and tweak campaigns for better results.
Become a Product Expert: Understand the ins and outs of the product you support, including what sets it apart and what customers need.
Manage Tools & Platforms: Oversee systems like HubSpot, Salesforce, and Amplitude to streamline lead management and reporting.

Were seeking a Product Marketing Manager to join our growing team and support our product marketing initiatives. In this role, youll own and help with various product marketing initiatives and collaborate across teams to drive product adoption and awareness. You will work closely with the Director of Product Marketing, as well as Product and Sales teams, to execute marketing strategies and projects that resonate with our technical developer audience.

Responsibilities:

Develop marketing collateral and sales enablement materials such as one-pagers, slide decks, and battle cards
Create engaging product videos, demos, and tutorials to showcase product capabilities and use cases
Write, review, and edit technical and marketing content to ensure clarity and consistency
Conduct competitive analysis and market research to refine positioning and identify opportunities
Collaborate with designers and content writers to ensure visually compelling and impactful materials
Support product launches by collaborating with the product team to create marketing assets, coordinate cross-functional execution, and ensure alignment with sales
Assist in crafting and refining product messaging, positioning, and value propositions that resonate with technical audiences

Required Product Marketing Manager
About the position
As we continue to grow and gain traction in the banking industry, we are looking for a qualified Product Marketing Manager to join our Product team.
As product marketing manager, you will be at the forefront of driving the success of our products. Leveraging your expertise in product marketing and strategic thinking, you will play a pivotal role in shaping our product messaging, positioning, and go-to-market strategies. With a focus on understanding our target audience and market dynamics, you will collaborate closely with cross-functional teams to ensure alignment and drive impactful market releases and product launches.
Responsibilities
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.

We seek a Communications Manager to join our Tel Aviv office, playing a pivotal role in shaping and conveying our mission to diverse audiences.

In this role you will
External Communications Ownership: Lead the execution of external communications strategy, identifying and leveraging company milestones and industry trends to drive media engagement in collaboration with marketing and company leadership.
Content Creation: Craft compelling content across various platforms, including press releases, blog posts, and external communications, ensuring consistency in messaging and tone.
Media Coordination: Assist in media outreach and relationship-building efforts with journalists and industry publications, working closely with external PR support to enhance visibility. Additionally, support awards submissions, strategic speaking engagement proposals, and maintaining media lists.
Timely Engagement: Monitor industry news and relevant conversations to identify opportunities for Empathy to contribute, ensuring proactive and timely responses to media inquiries.
Internal Communication & Reporting: Facilitate ongoing communication and collaboration with internal stakeholders, ensuring messaging alignment across teams. Develop frameworks for tracking and reporting communication initiatives to demonstrate impact, gather insights, and drive continuous improvement.
Manage Multiple Workstreams: Handle ambiguity and prioritize multiple, often time-sensitive workstreams simultaneously, ensuring that deadlines are met and initiatives are executed effectively.

our companys Marketing Team is looking for a dynamic and seasoned Senior PR Manager to drive our ambitious PR initiatives across the United States and United Kingdom. In this role, you will develop and execute strategic PR plans that elevate our companys brand, amplify its mission, and foster engagement with key stakeholders, including media outlets, influencers, and the broader health tech community. If youre a PR expert with a passion for storytelling, a proven ability to generate impactful media coverage, and someone who keeps their finger on the pulse of the latest news trends, this role is for you.
What youll be doing:
Develop and execute a comprehensive PR strategy to position our company as a leader and innovator in the metabolic health space.
Build and nurture relationships with top-tier, consumer and trade media outlets, journalists, and high-profile influencers to ensure consistent and high-quality coverage.
Craft compelling press materials, including press releases, media pitches, and executive talking points.
Constantly monitor the news, identifying and capitalizing on media opportunities (newsjacking), including trends, thought leadership, and breaking news, to amplify our companys voice.
Create an editorial calendar for both seasonal and evergreen pitches.
Identify, track, and submit for award and speaking opportunities that position our company as a leader and innovator in its field.
Oversee crisis communications and reputation management strategies to protect and strengthen our companys public image.
Collaborate closely with cross-functional teams, including marketing, product, and data teams, to align PR initiatives with broader company goals.
Work to build a data dashboard that enables you to pull quantifiable insights at a moments notice.
Build the profiles of our company executives in the press via news opportunities, speaking opportunities, and awards.
Create briefing documents for interview opportunities that include a summary of the opportunity and key background info on the outlet and reporter and/or producer.
Manage third-party PR agencies as an extension of our companys PR function, ensuring monthly KPIs are met.
Measure and analyze the effectiveness of PR campaigns, using insights to optimize future efforts.
Help evolve our companys messaging map annually to align with its broader goals.
Represent our company at industry events, conferences, and media engagements as needed.