דרושים » אומנות, בידור ומדיה » למחלקת התוכן השיווקי בקבוצת הארץ /TheMarker דרוש /ה עורך /ת תוכן

We are looking for a Growth Marketing Writer.
As a Growth Marketing Writer, you will play a crucial role in shaping our brand's voice and messaging. You will be responsible for creating persuasive and engaging short-form copy that drives marketing conversion. You'll work closely with video creators, designers, and partnerships team members to develop content that resonates with our target audience and aligns with our brand strategy.
What Youll Do:
Content Creation: Develop high-impact ad copy, video scripts, email, and landing page copy that effectively communicates our value proposition, product features, and benefits.
Messaging Strategy: Collaborate with the marketing team to refine our brand messaging and positioning, ensuring consistency across all touchpoints.
Audience Understanding: Conduct research to understand our target audience, their pain points, and their preferences to create content that speaks to their needs and interests.
A/B Testing: Continuously test and optimize your copy to improve conversion rates and user engagement through A/B testing and data analysis.
Collaboration: Work closely with cross-functional teams, including designers, product managers, and marketers, to ensure the messaging aligns with the overall marketing and product strategy.
Brand Voice: Maintain and evolve our brand voice and tone guidelines, ensuring a consistent and authentic brand voice in all communications.
Copywriting Best Practices: Stay up-to-date with industry trends and copywriting best practices, and apply them to your work to drive better results.

Required UX Writer - Studio (Parental leave)
Job Description
As a UX Writer in the Studio Editor team, youll be working on a powerful creation platform dedicated to agencies & partners. We provide professional cutting edge responsive capabilities, alongside a simple & intuitive experience. Youll take an active part in crafting the user experience by creating clear and compelling copy that guides and engages our users at every touchpoint. In your day-to-day, youll:
Write clear, eye-level and creative UX content in the tone and voice
Conduct extensive product and user research
Own every stage of the content cycle, from brainstorming on initial wireframes to shipping perfect copy
Collaborate with product managers, developers, UX designers and other stakeholders across the company
Juggle multiple projects at once, meeting tight deadlines
This is a temporary 6-month contract role.

A global leader in performance marketing, is looking for a talented Content Marketing Manager to join us on our mission to simplify decision-making for millions!
What You'll Do
This role demands a proactive, results-driven professional with a unique blend of analytical and creative skills, exceptional writing and editing expertise, and the ability to thrive in a fast-paced, collaborative environment. If youre a strategic thinker with a keen eye for detail, a strong sense of ownership, and a proven track record of creating high-quality content that drives impact, wed love to hear from you!
Responsibilities
Create high-impact content: Write compelling, data-driven content, including UX copy, landing pages, and website content, that resonates deeply with users, enhances engagement, and boosts performance.
Maintain high standards: Ensure consistency, accuracy, and alignment with brand guidelines across all content assets.
Define and lead content strategy: Develop and execute innovative content strategies tailored to business objectives, user needs, and industry opportunities.
Analyze and optimize: Leverage analytics tools and A/B testing to measure performance, extract actionable insights, and refine content for continuous improvement.
Stay ahead of trends: Research industry developments, competitors, and digital marketing trends to identify strengths, and opportunities for optimization, and shape strategies.
Collaborate effectively: Work closely with cross-functional teams, including business development, product, design, and marketing, to align content efforts with broader company goals.
Think big picture: Understand how content impacts the entire user journey and proactively identify opportunities to enhance user experience and business outcomes.

We are looking for a highly skilled and tech-savvy Content Strategist to join our team. This role is central to thought leadership initiatives and will play a crucial part in driving engagement and brand awareness through quality content that resonates with our audience. If you are passionate about technology, curious about emerging trends (especially in AI), and love creating engaging, thought-provoking content across multiple platforms, this could be the perfect role for you.
Where does this role fit in our vision?
Every role at our company is designed with a clear purposeto integrate collective efforts into our shared success, functioning as pieces of a collective brain. Your ability to put our thoughts and vision together into engaging content formats, distributed to millions of our target audience out there is key to our success.
How youll shape the future of B2B sales
Develop and execute a comprehensive content strategy that drives awareness, engagement, and thought leadership in the sales intelligence space.
Create high-impact content that positions as an industry leader, elevating our brands presence in the sales intelligence and tech landscape.
Collaborate closely with internal teams (product, sales, customer success, etc.) and external stakeholders to extract key insights, trends, and stories.
Transform complex technological concepts into engaging, digestible content for diverse audiences, ranging from blog posts, white papers, and case studies to videos, podcasts, and webinars.
Stay ahead of industry trends and bring fresh, innovative ideas to content formats and distribution strategies, especially around AI and its intersection with sales.
Manage and optimize content for various platforms, ensuring alignment with SEO, audience preferences, and business goals.
Regularly measure and report on content performance, making data-driven adjustments to improve reach, engagement, and lead generation.