דרושים » פרסום שיווק ויחסי ציבור » Marketing Analyst Team Lead

Insight Generation: Analyze and interpret complex marketing data (customer behavior, campaign results, market trends) to identify key insights and opportunities for optimization.
Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels and initiatives.
Performance Optimization: Monitor key performance indicators (KPIs) to evaluate campaign effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
Reporting & Dashboards: Design, develop, and maintain intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
Cross-Functional Collaboration: Partner closely with marketing managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
Advanced Analytics: Apply advanced analytical and statistical techniques (e.g., regression analysis, cohort analysis) to identify growth opportunities and improve marketing ROI.
Process Improvement: Proactively identify opportunities to optimize marketing analytics processes, automate reporting, and enhance data accuracy.

We are seeking a strategic and technical leader to serve as the Director of Marketing Automation and Analytics. This role will be responsible for owning and optimizing the marketing technology stack, automation processes, and data-driven decision-making to enhance marketing effectiveness and drive revenue impact. The ideal candidate will bring expertise in marketing automation platforms, data analysis, and operational efficiencies to support go-to-market (GTM) success.
Responsibilities:
Strategic Planning and Execution:
Develop and implement comprehensive marketing automation strategies aligned with business objectives.
Collaborate with cross-functional teams, including sales, product, IT/IS, to ensure cohesive go-to-market (GTM) initiatives.​
Marketing Technology Management:
Oversee the selection, implementation, and optimization of marketing tech stack.
Optimize lead scoring, nurturing workflows, and multi-channel automation strategies to improve conversion rates.
Implement AI-driven and predictive analytics solutions to enhance data analysis and campaign effectiveness.
Ensure seamless integration of various marketing tools to create a unified tech stack.
Process Optimization and Automation:
Establish best practices and models for marketing Operations and Analytics, ensuring clean data, automation efficiency, and workflow standardization.
Continuously improve operational processes to increase speed, efficiency, and marketing impact.
Identify opportunities to enhance campaign scalability, lead-to-revenue funnel efficiency, and customer lifecycle automation.
Implement scalable systems that reduce manual efforts and enhance operational efficiency.
Data Analysis and Reporting:
Utilize data analytics to monitor campaign performance, customer behavior, and ROI
Develop dashboards and reports to provide actionable insights to stakeholders.
Knowledge and Onboarding
Develop and broadly communicate a clear onboarding plan for each new marketing employee, including structure and timelines.
Ensure the plan concludes only when the new hire is fully equipped to utilize the relevant marketing tech stack. Additionally, conduct refreshers as needed, informed by data from reports and tools in use.

We are seeking a highly analytical and detail-oriented Data Analyst Marketing (Online & Offline) to join our team. In this role, you will analyze marketing campaigns, digital events, and offline activations to provide insights that drive performance improvements. Your expertise in data interpretation will help refine marketing strategies, optimize spend, and enhance customer acquisition and retention.

Responsibilities:

Analyze marketing campaign performance across multiple channels, including email, social media, paid advertising, webinars, and events.
Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to marketing campaigns and events.
Use statistical models and data visualization techniques to identify trends, patterns, and opportunities for optimization.
Collaborate with marketing teams to define campaign objectives, target audiences, and success metrics.
Conduct A/B testing and attribution analysis to evaluate campaign effectiveness and ROI.
Provide insights into customer behavior, segmentation, and engagement to enhance marketing strategies.
Work closely with the Data Engineering team on data acquisition and enrichment for our data warehouse.
Assist in forecasting and budgeting by providing data-driven recommendations.
Ensure data accuracy and integrity by managing data sources, cleansing datasets, and automating data processes.

We are looking for a Senior Marketing Analyst to drive data-informed decision-making and optimize our marketing strategies for maximum impact. The ideal candidate will possess strong analytical skills, proficiency in data visualization tools, and a passion for uncovering insights that accelerate business growth.
As a Senior Analyst, you will...
Develop and present proactive insights and recommendations to regional marketing leaders
Create and manage a suite of dashboards, and reports, using Data visualization tools (ex: Tableau) )
Own the Demand Gen performance dashboards
Collaborate with other teams to provide actionable insights on campaign performance, lead generation, pipeline contribution, and ROI
Track, analyze and provide data-driven, actionable insights to optimize and refine our marketing programs, improve conversions and performance, for efficiency and increase our business impact, ROI and support reaching our quarterly and annual goals
Utilize advanced analytics and statistical methods to forecast and optimize marketing ROI, while developing forecasting models to predict marketing outcomes.
Establish the MEL, MQL, SQL, and Pipeline delivery schedules, tracking actual vs. target performance, and shaping Demand Generation, acquisition strategies, and budget allocations.
Apply analytics techniques on complex data sets to uncover trends, insights, and growth opportunities, enhance marketing ROI and drive strategic insights.

an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for the entire business to work together.
Each department is powerful on its own, but together they can be explosive.
built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing , youll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take to be global.

As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.

The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.

This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.

Key Responsibilities:
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive our website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.

CRM is an end-to-end business management platform tailored for business-specific needs.
makes it easy for the entire business to work together, from marketing to sales to customer service.

was built from the ground up by developers who knew in 2011 that there had to be a better way to improve customer relations and decided to develop software for every need to keep customers delighted.

We are going global after conquering the local market with more than 2,000 satisfied Israeli customers from various industries.

Are you up for the challenges?
We are seeking a Senior Business Data Analyst to join our team. You will analyze complex data sets to uncover business trends, insights, and opportunities that drive strategic decisions. A deep understanding of business drivers and the ability to maximize profitability while meeting KPIs is essential. You will work closely with cross-functional teams to deliver actionable insights that optimize performance.

As a Business Data Analyst in you will
Analyze large data sets from multiple business domains (sales, marketing, finance, customer service, etc.) to derive actionable insights.
Develop and implement reporting systems and dashboards to monitor business performance and KPIs.
Provide strategic recommendations based on data analysis to improve business outcomes.
Collaborate with business stakeholders, including senior leadership, to understand business needs and translate them into data-driven solutions.
Lead data-driven projects, ensuring data integrity and alignment with business goals.
Utilize advanced analytical techniques, including statistical analysis, forecasting, and predictive modeling.
Mentor junior analysts and assist in their professional development.
Continuously improve data analysis processes and tools for better efficiency and accuracy.

We are seeking a Data Analyst with 3-5 years of experience to join our Marketing team and play a key role in leveraging data to drive business decisions. The ideal candidate is passionate about working in a dynamic startup environment, skilled at analyzing complex datasets, and eager to deliver actionable insights that impact our growth.

a financial planning and analysis platform that automates financial reporting and planning while enabling finance teams to continue using Excel's familiar spreadsheets and financial models.

What You'll Do
Design, build, and maintain the Marketing data warehouse to ensure scalable and efficient storage of business-critical data.
Design, implement, and optimize ETL processes to extract, transform, and load data from various sources into data warehouses or reporting systems.
Analyze large datasets to uncover trends, insights, and actionable recommendations to support business objectives.
Develop and maintain dashboards, reports, and visualizations to provide stakeholders with real-time data access.
Partner with the Marketing team to understand their needs and deliver data solutions tailored to their goals.
Assist in defining and tracking KPIs.
Maintain and enhance the integrity, accuracy, and quality of data.
Identify gaps in data collection and implement strategies to improve data quality and availability.
Use statistical techniques and machine learning models to forecast trends, measure campaign performance, and support strategic planning.
Conduct A/B tests and other experiments to evaluate potential improvements.
Translate analysis into clear, actionable insights to improve product performance, optimize marketing campaigns, and drive customer success initiatives.

Required Business/Data Analyst - Marketing
Job Description
Own the design of data models that transform raw data into actionable insights, and define their strategic use to inform decisions that fuel growth and optimize marketing strategies
Leverage technical skills to work with vast amounts of data, establish measurement frameworks, and analyze results to align activities with north star objectives and identify areas for growth
Conduct funnel and behavioral analyses, research key metrics, and extract actionable insights to enhance user journeys and uncover new opportunities
Collaborate with teams across Marketing to understand business needs, translate them into data solutions, and align efforts with strategic goals
Create and execute A/B tests, evaluate results with statistical rigor, and provide deeper insights from detailed analysis to inform ongoing optimization
Build automated tools, design dashboards, and empower stakeholders to track and understand key metrics, making data both accessible and actionable for strategic decision-making.

We are looking for a talented Head of Marketing.
As the Head of Marketing, you will lead and drive all marketing initiatives, playing a pivotal role in shaping the companys brand identity, market positioning, and growth strategies. You will oversee a talented team of marketers and collaborate closely with cross-functional departments to develop and execute innovative marketing campaigns that resonate with our target audience and drive measurable results.
What youll be doing:
Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Utilize market research and data analysis to identify market trends, consumer insights, and competitive opportunities.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
Manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing KPIs.
Collaborate with product development, sales, and other departments to ensure alignment and integration of marketing efforts across the organization.
Monitor and report on marketing performance metrics, using insights to refine strategies and tactics for continuous improvement.
Lead the companys digital marketing and customer acquisition.
Responsible for the companys products demand generation.