דרושים » פרסום שיווק ויחסי ציבור » Digital Marketing Manager

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

Are you passionate about creating marketing strategies that drive growth? Do you love working with cross-functional teams to make big ideas happen? Join as aMarketing Manager and take charge of the marketing funnel for one of our core product lines.
Youll develop and execute marketing programs that attract leads, engage prospects, and drive conversions. Youll also collaborate with teams across the company to ensure everything we do aligns with our goals and resonates with our customers.
were big on collaboration, innovation, and inclusivity. If youre a data-driven marketer whos ready to make an impact, wed love to hear from you!
What Youll Do:
Lead Demand Gen Efforts: Own the strategy and execution of demand generation campaigns across North America and collaborate with local teams in EMEA and ANZ.
Build Full-Funnel Campaigns: Create marketing strategies that cover everything from brand awareness to lead generation and nurturing.
Collaborate Across Teams: Work closely with Product Marketing, Content, Sales, Design, and more to ensure campaigns are aligned and impactful.
Create Campaigns That Work: Use channels like email, social media, search, and events to attract new leads and grow our pipeline.
Track & Optimize Performance: Use metrics like MQLs, SQLs, and ROI to measure success and tweak campaigns for better results.
Become a Product Expert: Understand the ins and outs of the product you support, including what sets it apart and what customers need.
Manage Tools & Platforms: Oversee systems like HubSpot, Salesforce, and Amplitude to streamline lead management and reporting.

We are hiring a Digital Campaign Manager to join our global Marketing team.
Reporting to: Global Director, Demand Generation
Location: Petah Tikva, Israel (Hybrid)
Responsibilities:
Execute and analyze integrated digital marketing campaigns across various channels that drive lead generation and revenue growth to meet business goals and objectives.
Work closely with cross-functional teams, including business unit leadership, sales, and other stakeholders.
Research target markets, competitors, and industry trends; analyze customer behavior and trends, and identify growth opportunities.
Provide direction and contribute to content development, campaign flow automation and setup, and reporting requirements.
Work with reporting to identify insights and quickly adjust strategy based on data-driven analysis.
Experiment with new channels, tactics, and messaging to continuously improve performance.
Have a strong voice in communicating and asking questions internally and externally in order to improve our messaging, approach, and overall ability to successfully reach our target audience.
Project manage deliverables with internal teams and external vendors, overseeing operational aspects of the campaign workflow including timelines and content development.
Develop and manage the campaign budget based on initial objectives and ROI expectations, ensuring efficient allocation of resources.
Monitor and analyze program results, measure program success, and provide regular reports and insights to stakeholders, highlighting key metrics, ROI, and recommendations for improvement.
Stay up-to-date with digital marketing best practices and emerging trends.
Effectively communicate the campaign strategy and results to senior management.

an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for the entire business to work together.
Each department is powerful on its own, but together they can be explosive.
built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing , youll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take to be global.

As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.

The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.

This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.

Key Responsibilities:
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive our website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.

We're a global leader in smart energy technology, with over 4,000 employees, offices in 34 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery Storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. We offer amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. About the Role Were looking for a highly organized and action-oriented Marketing Manager to join our team in Taiwan. This role is critical to ensuring the smooth execution of marketing operations in Taiwan. You will coordinate and manage key online marketing activities, roadshows, trade shows, and the production of marketing collateral and merchandise. Youll be responsible for:
* Develop and Implement Go-to-Market Strategies: Formulate comprehensive strategies that align marketing communication objectives with annual sales goals.
* Create Compelling Presentations: Generate impactful presentations for global and regional management teams to drive informed business decisions.
* Execute Marketing Plans: Implement plans that capitalize on identified growth opportunities.
* Lead Product Launches: Manage product launches for new products, achieving strong market acceptance and customer engagement. Develop persuasive messaging to effectively communicate the brand's value proposition to diverse customer segments.
* Website Management and SEO : Maintain the Taiwan website and orchestrate SEO and Google AdWords campaigns with an advertising agency, resulting in a significant increase in website traffic.
* Integrated Marketing Campaigns: Leverage integrated marketing communication campaigns, including email marketing, digital marketing, article publications, videos, case studies, seminars, and tradeshows to amplify brand presence and drive lead generation.
* Budget Management: Efficiently manage the annual marketing budget to ensure optimal resource allocation and ROI.
* /Analyze Campaign KPIs: Measure success and drive continuous improvement in marketing strategies through KPI analysis.
* Execute Quarterly Marketing Events: Organize quarterly marketing events with ten channel partners in Taiwan, nurturing strong partnerships and fostering business growth. Support channel partners' marketing campaigns, including website content review, quarterly events, webinars, and tradeshows.
Country:
Taiwan
City:
Taiwan

Welcome to our company, where innovation meets expertise. We're not just another startup; we're a dynamic and rapidly expanding company driven by seasoned leaders in the world of fintech and eCommerce. Our passionate team is on a mission to tackle one of the most pressing issues plaguing online businesses today: chargeback fraud. This insidious menace all too often results in substantial losses, both in revenue and profits. Join us on our journey as we revolutionize the fight against chargeback fraud.
Who We're Looking For - The Dream Maker
As the Senior PLG Product Marketing Manager at our company, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, enhancing onboarding processes, boosting landing page conversion rates, tailoring in-app messaging, and refining customer and audience segmentation. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives.
Your Arena:
Lead Nurturing & Email Workflow Optimization: Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Landing Page Conversion Rate Optimization (CRO): Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Brand Messaging: Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Customer & Audience Segmentation: Develop and manage customer and audience segmentation strategies that enable personalized messaging across email, in-app, and marketing channels.
Sales & Marketing Enablement: Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Competitor Research & Market Analysis: Conduct regular competitor research to understand product positioning, messaging, and market trends.
Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights, while supporting cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.

A well-established ecommerce leader with a global presence is on the lookout for a talented Marketing Automation Manager to join our dynamic marketing team. Your role will be instrumental in optimizing our email marketing and other retention channels campaigns for maximum engagement and conversion.
As a Marketing Automation Manager, you will guide our customers' journey from browsing to becoming lifelong fans. You'll develop targeted email, SMS, and push notification campaigns to nurture and convert potential customers. By analyzing customer data, you'll uncover strategies to maximize customer lifetime value (LTV), personalize shopping experiences, recommend lens upgrades or designer frames, and design loyalty programs that drive repeat business and long-term loyalty.
Responsibilities:
Develop and implement impactful email marketing strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.

This role requires a full-stack marketing professional with a proven track record of launching and scaling new product offerings from 0-1 in competitive markets. You will lead cross-functional initiatives, craft compelling positioning and messaging, and drive measurable impact through data-driven marketing strategies.
If you're a strategic, hands-on leader who thrives in fast-moving environments and loves the challenge of building market presence for emerging products, this opportunity is for you.

What you'll do:
Own and execute the go-to-market strategy for the Creative Optimization suite, from market entry to scale.
Develop strategic positioning and messaging that differentiates our Creative Optimization solutions in the market.
Lead and collaborate cross-functionally with product, sales, customer success, and marketing teams to drive awareness, adoption, and revenue impact.
Define and implement multi-channel marketing campaigns, including ABM, field marketing, and product marketing strategies to engage key audiences.
Be hands-onexecute impactful marketing programs while developing scalable frameworks for future growth.
Leverage data-driven decision-making to analyze campaign performance, market trends, and customer feedback, iterating on strategies to optimize results.
Act as a thought leader, producing compelling content, webinars, and industry insights that establish us as a leader in creative optimization.