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Required Head of Design
Want to lead the design and innovation revolution and impact millions with experience, sustainability, wellness and lifestyle?
Our products earned a place of honor on a million countertops in Israel, and UK, and serve 7 million households in China. We are growing to additional categories and geographies, meeting new cultures and new partners, all under a company purpose to Nourish a Better Tomorrow.
This is your opportunity to be the creative force shaping the future of our global user experience - physical and digital - and to help create the best hydration experience in the world.
Design is a strategic capability within the Global Customer Experience (GCX) Unit, the beating heart of innovation and design. Together with Consumer Insights, Technologists, and Product Managers you will lead the creative vision to imagine and invent new experiences and turn ideas into reality.
Accountabilities
Lead the companys design domain - industrial design and UI/UX - through holistic design thinking and by influencing key business processes
The Design department which you head functions as an in - house design studio for industrial design, concept creation, user experience, and CMF processes
Provide creative direction for both local and international design agencies according to project needs and challenges, to scale design impact
Combine hands-on work with strategic leadership - actively involved in creative execution while also managing people
Lead consumer centric approach in a global perspective and build user scenarios that create a seamless customer experience
Push the company into the future, by using simulations, models, and tech prototypes to introduce, excite, visualize, and de-risk new product stories and experiences
Execute products to market On Time, On Cost, On Budget targets through tight collaboration with engineers, development teams, and IoT throughout the product development
Develop local and global design community network relevant to the company's touchpoints.

Lead the UI design of complex, professional SaaS products and platforms
Translate UX strategies and creative briefs into high-fidelity, user-centered design mockups
Produce visually compelling designs that are consistent with brand identity across digital and print
Collaborate closely with UX designers, product managers, and developers to bring concepts to life
Create and maintain visual assets such as icons, UI patterns, illustrations, and infographics
Proactively identify opportunities to improve product usability and design, and lead initiatives to address them
Establish a distinctive and engaging visual language that enhances customer experience
Lead and mentor a team of designers and external contractors
Full-time position

Were seeking a creative problem solver with a passion for visual storytelling, someone who can transform ideas into impactful designs that make the technical feel relatable and authentic.
This full-time role is based in our Tel Aviv office and offers an exciting opportunity to contribute to a dynamic, fast-paced company within a rapidly evolving industry.
Key Responsibilities
UX/UI & Digital Design

Design webpages, components, and full design systems.
Create intuitive user flows and digital experiences.
Contribute to website redesigns and ongoing UX initiatives.
Creative & Visual Design
Develop creative concepts and high-quality visuals for the brand.
Lead visual design for large-scale marketing campaigns and global events.
Create marketing assets including white papers, data sheets, reports, newsletters, banners, emails, presentations, and more.
Design compelling presentations and storytelling materials.
Micro-Animations & Motion
Produce polished micro-animations for web components, social content, and digital assets.
Prepare and export final animation files optimized for online platforms.
AI-Driven Design & Innovation
Use AI tools daily (e.g., Midjourney, design automation tools).
Identify and select the right AI tools per project.
Experiment with new design technologies and continuously improve processes.
Print, Events & Booth Design
Create print-ready files for events, booths, signage, and collateral.
Support end-to-end visual execution for large campaigns and events.
Collaboration & Teamwork
Work effectively with other designers and cross-functional teams (demand gen, corporate marketing, field marketing, sales, HR, operations).
Contribute to a positive, ego-free team environment.
Manage multiple projects in a fast-paced setting.