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Our Marketing Team is looking for an experienced and creative Head of Content & Social to develop and execute a content strategy that educates, inspires, and engages consumers while positioning us as the definitive voice in metabolic health.

In this role, you will lead our Content & Social Team, oversee the creation and distribution of high-quality content across multiple channels, and align content initiatives with our broader marketing objectives. If youre a strategic storyteller with a passion for digital content, audience engagement, and data-driven decision-making, this role is for you.

What youll own:
Content strategy & execution: Develop and implement a comprehensive content strategy that supports our business goals, brand voice, and audience engagement across web, blog, social media, email, and multimedia platforms.
Team leadership: Build, mentor, and manage a team of content creators, including writers and social specialists, ensuring high-quality output and alignment with marketing priorities.
Content production & distribution: Oversee the creation, repurposing, and distribution of various content formats, including blog posts, ads, emails, videos, social media content, and web copy.
Cross-functional collaboration: Work closely with teams company-wide to align content with campaigns, product messaging, and key business objectives.
Social media & community growth: Guide our global social media strategy, helping the team develop platform-specific approaches that drive engagement, build community, and amplify key brand messages.
SEO & performance optimization: Ensure all content is optimized for search, performance, and engagement, leveraging SEO best practices and analytics to drive visibility and conversion.
Editorial & brand consistency: Establish and maintain editorial guidelines, ensuring a consistent voice, tone, and messaging across all content touchpoints.
Data-driven insights: Analyze content performance, engagement metrics, and audience behavior to refine strategy and improve effectiveness.
Trend & technology adoption: Stay up-to-date with industry trends, content marketing innovations, and emerging platforms, including hands-on experience with AI-driven content tools.
Influencer & thought leadership development: Build relationships with industry influencers and position us as a thought leader in the metabolic health space.

We are looking for a Influencer Marketing Manager.
As an Influencer Marketing Manager, you will be responsible for the full life cycle, from initiation to execution of high quality and large-scale partnerships with US-Based Influencers on all social platforms, celebrity activations and cross company projects. Your goal is to deliver creative campaigns at scale that drive traffic, sales, and brand recognition.
An ideal candidate has passion for social media, ecommerce, retail, and fashion, has worked for digital marketing departments of retail brands or content marketing firms, and is experienced with negotiating, executing media campaigns, and optimizing using web analysis and data.
What Youll do?
Research, identify, acquire, and maintain new influencer contacts throughout our social media platforms.
Outreach influencers to expand our network and promote our program while proactively build strong relationships with past, current, and potential influencers.
Ability to negotiate various pricing models based on data analysis (CPM/Flat/CPC/CPA/Rev Share) and provide strategic insights, set campaign KPIs and ensure they are met.
Execute technical and operational aspects of campaigns (tracking, assets, follow-up, content review, results analysis).
Optimize ongoing campaigns incl. analyzing click-stream reports, changes suggestions, etc.