לוח משרות דרושים מנהל אתר בתל אביב יפו

We are seeking a dynamic Website Strategic Lead with a strong foundation in website management to join our team.

Key Responsibilities
Strategic Website Leadership
Own and evolve the long-term website strategy as a core marketing and business asset.
Plan the website architecture and content structure strategically to reflect our evolving brand and product complexity.
Proactively define the quarterly roadmap of website projects, aligning with business priorities, product launches, and go-to-market campaigns.
Identify key opportunities for website expansion, reorganization, and modularity to support ongoing growth and cross-functional scalability.
Website Operations and Management
Lead all website operations across structure, performance, content, and UX.
Define and implement scalable processes for website project intake, prioritization, execution, and QA.
Work closely and mentor the web team including a website manager, designer, copywriter, and developer.
Work hand-in-hand with product marketing, demand gen, studio, and external vendors.
CRO and Performance Optimization
Analyze website performance using GA4, Looker, Tag Manager, Hotjar, and other tools to drive data-backed improvements.
Plan and execute A/B testing and CRO initiatives to improve conversion paths across the site.
Align website goals with funnel stages and buyer journeys to maximize impact on acquisition, education, and conversion.
Technical Ownership and Risk Management
Maintain and continuously optimize the WordPress CMS, infrastructure, and performance (page speed, mobile, accessibility).
Ensure site architecture supports SEO best practices, schema, structured data, and crawlability.
Anticipate technical and operational risks, support troubleshooting, and ensure scalability for future needs.

We are looking for a Site Experience Manager to own and optimize the performance of our eCommerce product and category pages. This role will be responsible for creating a seamless, engaging, and high-converting shopping experience that drives revenue growth. You will work cross-functionally with merchandising, marketing, design, and product teams to improve key metrics such as Average Order Value (AOV), Add-to-Cart Rate, and Conversion Rate.
Responsibilities:
Own Site Performance Metrics: Monitor and improve KPIs including conversion rate, add-to-cart rate, bounce rate, and AOV.
Optimize Product & Category Pages: Ensure pages are visually appealing, easy to navigate, and strategically merchandised with the right mix of products, upsells, and cross-sells.
Conversion Rate Optimization (CRO): Partner with product and design teams to plan, execute, and analyze A/B tests and personalization strategies.
Content & Merchandising Management: Oversee product descriptions, images, videos, and other content to ensure accuracy, consistency, and engagement.
Customer Journey Analysis: Use analytics and heatmaps to identify drop-off points and friction in the shopping experience, then develop solutions.
Collaborate with Cross-Functional Teams: Work closely with marketing to align campaigns with site experience, and with product/engineering to improve functionality and features.
Create & Curate New Products: Develop exclusive product bundles, recommendations, and cross-sell offerings that expand our assortment and inspire customers to buy more.
Promotions & Campaign Execution: Partner with merchandising and marketing to implement seasonal campaigns, ensuring they are optimized for maximum impact.
Stay Ahead of Trends: Continuously research industry best practices, competitor activity, and new technologies in digital merchandising and CRO.