We're building out a new UA function from scratch, and we're hiring the first person to own it.
If you've been doing paid social and native inside an aggregator or affiliate model and you're tired of touching one slice of a campaign while someone else owns the strategy, this is the opposite of that. You'll run the full stack - architecture, bidding, creative loop, funnel, testing cadence - across Meta, TikTok, YouTube Shorts, and Taboola. No inherited playbook. You're writing it.
What you'll own:
Full campaign lifecycle across Meta, TikTok, YouTube Shorts, and Taboola
The creative loop: briefing, reading performance, pushing the next test
Funnel thinking: LP sequencing, post-click optimization, conversion context
Traffic quality and fraud awareness, especially on native
A real testing cadence - creative, audience, LP - with clean hypotheses and honest reads
Reporting that cuts through noise, not just dashboards for their own sake
The playbooks and processes themselves, since none exist yet
Requirements: 1.5+ years of hands-on paid campaign management with genuine ownership - not task execution inside a bigger machine
Aggregator or affiliate background, so CPL/CPA economics are second nature, not just platform metrics
Meta fluency is non-negotiable; TikTok, YouTube Shorts, and Taboola experience is a strong plus
You pull your own data - Excel/Sheets, BI tools, SQL or MCP-based querying - and you work from numbers, not gut
You think in incrementality, not just attribution - you know the difference between real lift and reported noise
You already use AI as part of how you work, not as an occasional tool - for structuring tests, briefing creative, synthesizing reports, and even building lightweight automations. If that's not already true in your current role, this won't feel like the right fit.
This position is open to all candidates.