We seek a skilled and experienced Marketing Automation Manager to join our marketing team.
This role is ideal for a professional with a strong background in email campaign strategy, customer engagement, and data-driven marketing.
Develop and implement comprehensive email marketing strategies to drive customer engagement, retention, and conversion.
Plan, execute, and optimize email campaigns, including newsletters, automated flows, and promotional content.
Conduct A/B testing to refine messaging, design, and campaign timing for optimal performance.
Utilize segmentation and personalization techniques to enhance user experience and maximize impact.
Analyze campaign performance metrics (open rates, CTRs, conversions) and adjust strategies accordingly.
Collaborate with content, design, and product teams to ensure alignment with business objectives.
Requirements: 3+ years of experience in email marketing or lifecycle marketing.
Proficiency in email marketing platforms such as Salesforce Marketing Cloud.
Strong knowledge of segmentation, automation, and A/B testing methodologies.
Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
Excellent copywriting and content development skills.
knowledge of HTML/CSS for email formatting is must
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
Advantage:
Experience in UX/UI design and optimizing email templates for better user experience.
This position is open to all candidates.