Product, solution, and platform positioning across lines of business, industries and buyer personas
Differentiated value propositions focused on business outcomes
Translate complex product capabilities into simple, credible messaging.
Go-to-market strategy for new solutions, major releases, and portfolio initiatives
Sales and partner enablement (decks, demos, battlecards, ROI narratives)
Competitive intelligence and category differentiation
Product and solution narratives for analyst engagement
Voice-of-customer insights and customer storytelling
Leadership and development of the Product Marketing team
Requirements: 10+ years of Product Marketing experience in B2B SaaS / enterprise software
Proven ownership of positioning, messaging, and GTM for complex products or portfolios
Strong experience with sales enablement and competitive strategy
Experience working with industry analysts
Excellent communication skills and executive presence
People-management experience
Fluent English and Hebrew (written and verbal)
Experience with business management platforms or multi-product portfolios
Global GTM experience
This position is open to all candidates.