דרושים » פרסום שיווק ויחסי ציבור » Business Analyst

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities.

This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.

Responsibilities
Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV).
Lead end-to-end retention initiatives from analysis and concept development to execution and measurement - including VIP, loyalty, and referral programs.
Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities.
Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations to improve retention and maximize LTV.
Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV, translating insights into actionable CRM and lifecycle improvements.
Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and conversion to repeat purchase.
Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data and behavioral insights.
Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams to ensure alignment and successful implementation.

Serve as the Workstream Lead for Unit Operating Cost (UOC) and Upstream Throughput Competitive Performance workstreams for EMED. Drive value creation by identifying, maturing, and delivering initiatives that improve production capacity, reliability, operational efficiency, and cost competitiveness. Act as the primary focal point between initiative owners, operations teams, business performance analysts, and leadership to ensure opportunities are captured, progressed, and realized. Translate benchmarking into actionable insights for EMED operations and leverage learnings from other offshore regions to drive progress in EMED.

Key Responsibilities

Own the UOC and Upstream Throughput opportunity portfolios and maintain a healthy initiative pipeline.

Identify and develop new cost reduction, reliability improvement, and production optimization opportunities through facilitated ideation sessions, integration into standing forums, and stakeholder engagement.

Steward maturation of initiatives, including resourcing decisions, business case reviews, implementation planning, and Competitive Performance (EP) tool management.

Assign and support Initiative Owners, clarify roles and responsibilities, and help remove execution barriers.

Work with Business Performance Analysts to develop business cases and validate value capture.

Track initiative progress, milestones, risks, and realized value.

Support throughput optimization, production debottlenecking, and reliability improvement opportunities across EMED assets.

Prepare dashboards, metrics, and updates for leadership and Performance Delivery Teams.

Support operations benchmarking studies (i.e., Solomon), and work with the central Benchmarking Team to gain business insights relevant to EMED operations.

Represent Competitive Performance in Operations and leadership forums.

Facilitate alignment across stakeholders to ensure initiatives are prioritized and progressed in support of regional Competitive Performance objectives.

Identify organizational barriers, competing priorities, and resource constraints, and collaborate with leadership teams to resolve them.

Build cross-functional relationships across EMED assets and organizations to improve collaboration and accelerate value delivery.

Support the Performance Delivery Lead, Workstream Sponsor, and Performance Delivery Team by preparing materials, providing insights, highlighting risks, and identifying opportunities for acceleration.

Promote a culture of recognition within Operations.

Were looking for a Marketing Project Manager to join us and own cross-team marketing delivery, working directly with the SVP Marketing.

In this role, youll coordinate projects across our Performance, Content & Social, Studio, and CRM & Retention teams, ensuring campaigns move smoothly from planning to launch. Youll also serve as the main point of contact between Marketing and R&D, managing priorities, dependencies, timelines, and launch readiness.

Responsibilities
Own and maintain the overall marketing calendar and cross-team campaign plans.
Coordinate shared design, content, and development resources across marketing teams.
Manage the Marketing queue into R&D, including briefs, priorities, timelines, and dependencies.
Ensure tracking, creative, CRM, and technical requirements are aligned before launch.
Identify risks and dependencies early, resolve blockers, and keep projects moving forward.
Work closely with marketing leads and senior stakeholders to align priorities and commitments.
Manage and support the Marketing Promotion Manager.

Todays world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough
Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.
For nearly 30 years, the incredible minds at our company around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends and help make the world a safer place with leading investigative analytics software solutions.
We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.
Were looking for a hands-on, highly technical and automation-driven Marketing Operations Manager who enjoys setting up workflows, connecting tools, and fixing day-to-day operational issues and making sure data, setups, and automations are accurate, consistent, and working as intended.
This role is focused on execution - building and maintaining workflows, managing data, setting up campaigns, troubleshooting issues, and making sure our marketing operations run correctly day to day.
As a worker you will:
Work hands-on in HubSpot every day, building and maintaining workflows, lists, forms, properties, reports, scoring models, and lifecycle automations.
Set up and execute email campaigns and nurture flows, including segmentation, build, QA, testing, scheduling, and reporting.
Maintain HubSpot data hygiene, including database cleanup, properties, naming conventions, user setup, and ongoing data checks.
Manage lead uploads, segmentation, routing, lifecycle stages, and Marketing → SDR/Sales handoffs.
Support the HubSpot-Salesforce integration and troubleshoot sync errors, workflow conflicts, data issues, and integration failures.
Set up the operational side of webinars, including registration, integrations, tracking, lead processing, and follow-up.
Build and maintain AI-driven and automated workflows for repetitive marketing and operational tasks.
Regularly review existing workflows and automation to identify errors, outdated logic, or opportunities to simplify processes.
Create and maintain documentation and best practices for workflows, processes, and system setup.

We are looking for a Marketing & Projects Manager to join Mars Media Group and lead marketing initiatives, cross-company projects, content and brand development across the group. This is a full-time, on-site position, reporting directly to the COO.
This is a hands-on, cross-functional role combining digital marketing, project management, content creation, and technology. The ideal candidate is highly organized, proactive and AI-savvy, with excellent communication skills, a strong sense of ownership, and the ability to drive multiple initiatives from concept to execution.
Responsibilities:
Own and manage the company's digital presence, including LinkedIn, websites, blogs, and other relevant channels.
Create and publish content, including articles, website content, company updates, and thought leadership materials. Lead initiatives to improve the company's online visibility.
Develop marketing materials, presentations, and digital assets to support the different business units.
Manage and improve the companys different websites, funnels, landing pages, and other digital touchpoints.
Lead and manage cross-company projects from concept to execution and launch, leveraging advanced AI tools to organize, coordinate, and drive projects forward, while overseeing implementation and ensuring successful delivery.
Manage priorities, timelines, and follow-ups across multiple projects, ensuring effective execution.
Improve workflows and processes, and identify opportunities to leverage technology and AI to increase efficiency.
Use AI tools to support project implementation, content development, and process improvement.

Were looking for an energetic RTB Ad Operations Manager, a highly motivated, self-starter who is passionate about the AdTech ecosystem and is eager to grow and shape our strategy and future. Come and join our leading, technological Programmatic team!
Great opportunity to join one of our most technological and dynamic departments!
Responsibilities:
Serve as the primary point of contact for MMG's Supply and Demand partners.
Ensure Mars exceeds partner expectations through regular check-ins and relationship management.
Conduct performance analyses, providing insights to optimize campaigns.
Manage cross-functional projects with internal teams to ensure smooth execution.
Act as a programmatic specialist, advising partners on industry trends and best practices.
Attend industry events to stay updated and strengthen relationships.
Monitor and report on key performance indicators (KPIs) to meet or exceed targets.
Proactively identify opportunities to grow partnerships and drive revenue.

Were looking for defense sales ROCKSTARS! Sales, Marketing & BD Director - Defense Sector
Ready to lead deals that actually matter? Were looking for high-impact Sales, Marketing & BD Directors to drive strategic growth in the defense and government sectors - in Israel and globally. This is not just another sales role. This is about leading complex, high-value deals, working with top-tier defense organizations, and shaping real-world impact.
? What youll do:
* Own and lead end-to-end sales cycles - from opportunity to contract closure
* Build and expand relationships with defense & government stakeholders
* Identify and develop strategic business opportunities
* Lead complex RFI / RFP / RFQ processes
* Collaborate cross-functionally with engineering, product & programs