דרושים » תוכנה » Sr. AI-First Backend & Data Engineer

משרות על המפה
 
בדיקת קורות חיים
VIP
הפוך ללקוח VIP
רגע, משהו חסר!
נשאר לך להשלים רק עוד פרט אחד:
 
שירות זה פתוח ללקוחות VIP בלבד
AllJObs VIP
כל החברות >
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
Location: Herzliya
Job Type: Full Time
This is a high-ownership, builder-first Sr. Software Engineer role. You will design, build, and ship AI-integrated data systems from concept through production - owning outcomes end-to-end, including deployment, monitoring, cost, and business impact.

We are seeking a candidate who views AI tooling as a fundamental force multiplier in their daily engineering process. This position is central to our transition into an AI-native function, requiring an individual capable of making decisive, pragmatic architectural choices on reversible matters to maintain momentum. We need an experienced builder of production-grade, data-centric systems who is obsessed with delivering customer value and possesses a deep, curious enthusiasm for the transformative potential of AI.

What You Will Build
AI-Native Systems Development. Design, build, and own scalable data and ML pipelines, backend services, and AI-powered capabilities that are part of the platform's production decision-making layer. AI and ML components are runtime dependencies in this role - not research projects or experiments. Candidates will have strong back end and data engineering skills to thrive in this space.
Daily Shipping. Decompose complex work into safely mergeable increments and ship them daily. Treat large, multi-day pull requests as a risk to momentum. Use feature flags, canary releases, and rollback architecture to manage risk through isolation - not through avoidance.
AI-Augmented Engineering Workflow. Leverage AI-assisted development tooling (code generation, automated testing, architecture prototyping) as a core workflow multiplier. Evaluate and experiment with emerging AI tools and frameworks with direct hands-on engagement. Bring technical depth to AI fluency - architecture and capability tradeoffs, not surface-level awareness.
End-to-End Ownership. Own your work from design through production deployment, operational monitoring, and business impact measurement. Accountability extends beyond the feature to CI/CD pipeline health, observability, cost efficiency, and domain-level outcomes.
Architectural Decision-Making. Make pragmatic, timely architectural choices that balance modern AI and data technologies with reliability, cost, and delivery speed. Distinguish reversible vs. irreversible decisions and move forward without waiting for consensus on the former. Document decisions in lightweight ADRs and own the outcomes.
Cross-Functional Collaboration. Partner with product, design, infrastructure, and GTM teams to translate customer and business needs into technical solutions. Operate with business awareness - understand how your systems impact revenue, customer outcomes, and strategic priorities.
Requirements:
Required
5+ years building and shipping production-grade back end and data systems in distributed cloud environments (AWS and/or GCP).
Hands-on AI/ML integration in production workflows. You have shipped systems where AI, LLM, or agent-based components are part of the production runtime - not just prototypes or research. You can speak to the architectural tradeoffs of integrating AI into live backend systems.
Active use of AI-assisted development tooling as a workflow multiplier. You currently use AI tooling (Copilot, Cursor, or equivalent) to accelerate your engineering output and can articulate specifically how it increases your throughput. You stay current on relevant tooling without being directed to do so.
Strong back end expertise in Java (Spring Boot), Python, and/or Go. Hands-on experience with relational and non-relational databases, data modeling, and query optimization.
Demonstrated expertise in automated testing, CI/CD, and observability.
High-Velocity ownership - candidates should thrive in high-ownership, builder-first environments where shipping daily and owning outcomes are fundamental to the role.
Demonstrated ability to break work into small, incremental deliveries and maintain strong delivery flow.
This position is open to all candidates.
 
Hide
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8703135
סגור
שירות זה פתוח ללקוחות VIP בלבד
משרות דומות שיכולות לעניין אותך
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
דרושים באורית קרבצ'יק שירותי משאבי אנוש
Job Type: Full Time
Large enterprise group is looking for an AI Forward Deployed Engineer to bridge business and technology and deliver end-to-end AI solutions with measurable impact.

Role Description

Identify and own high-impact AI use cases end-to-end
Design, build, and deploy AI solutions (LLMs, agents, RAG, automation)
Translate business needs into scalable technical solutions
Ensure adoption, trust, and measurable ROI
Work closely with business and technical stakeholders
Drive rapid iteration and internal AI capability building
Requirements:
2-3+ years hands-on software engineering experience in production systems - required
Proven experience deploying AI solutions (LLMs, agents, RAG, AI tools) - required
Strong backend and data engineering skills ( Python, APIs, data pipelines) - required
Product and business mindset focused on outcomes and impact
Ability to work independently in ambiguous, fast-changing environments
Strong communication with technical and non-technical stakeholders
Strong English (written and spoken)
This position is open to all candidates.
 
Show more...
הגשת מועמדות
עדכון קורות החיים לפני שליחה
8653683
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
1 ימים
Location: Herzliya
Job Type: Full Time and Hybrid work
Required Senior AI-Native Software Engineer
Role summary:
You will join a high-impact AI engineering team within R&D, owning problems end-to-end from understanding the business need, through architecture and implementation, to production monitoring. This is a new way of working: you'll work directly with business stakeholders, ship AI-driven capabilities at speed, and help define the methodology as we build it.
As a member of the AI Foundations organization, you will lead best practices, champion early adoption of new technologies, and influence the direction of our R&D guild - building and shipping cutting-edge agentic applications that deliver seamless experiences to our users.
Location:
Hybrid - Herzliya, Israel
Full-time
What you'll do:
Own the full development loop understand the business problem, define the solution, architect it, build it, ship it, and monitor it in production
Use AI as your primary development tool, achieving in a day what used to take a team a week
Collaborate with your team and business stakeholders to define decision logic, risk thresholds, and success metrics
Design and build evaluation frameworks as part of every solution you don't ship what you can't measure
Own production readiness monitoring, alerting, and observability go in on day one
Contribute to shaping team practices, tooling, and engineering standards across the pod
Decompose business problems into agentic workflows, orchestrated flows, and reusable capabilities.
Requirements:
5+ years of software engineering experience, building and operating production systems
Hands-on experience with AI/ML systems in production not just prototyping, but shipping, monitoring, and iterating
Genuine fluency with AI-powered development tools you use them daily to move faster
Experience designing agentic architectures: orchestration, multi-step workflows, RAG pipelines, fallback and error handling
Strong evaluation instincts you define metrics, build test sets, and validate before shipping
Comfortable across the full stack you move between prompt engineering, backend services, data pipelines, and infrastructure as needed
High degree of independence you lead work from problem definition to production without waiting for detailed specs
Excellent communication you flag risks early, give direct feedback, and collaborate openly Fintech or regulated-environment experience is an advantage.
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8725806
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
1 ימים
Location: Herzliya
Job Type: Full Time
Required Senior AI-Native Software Engineer
Role summary:
You will join a high-impact AI engineering team within R&D, owning problems end-to-end from understanding the business need, through architecture and implementation, to production monitoring. This is a new way of working: you'll work directly with business stakeholders, ship AI-driven capabilities at speed, and help define the methodology as we build it.
As a member of the AI Foundations organization, you will lead best practices, champion early adoption of new technologies, and influence the direction of our R&D guild - building and shipping cutting-edge agentic applications that deliver seamless experiences to our users.
Location:
Hybrid - Herzliya, Israel
Full-time
What you'll do:
Own the full development loop understand the business problem, define the solution, architect it, build it, ship it, and monitor it in production
Use AI as your primary development tool, achieving in a day what used to take a team a week
Collaborate with your team and business stakeholders to define decision logic, risk thresholds, and success metrics
Design and build evaluation frameworks as part of every solution you don't ship what you can't measure
Own production readiness monitoring, alerting, and observability go in on day one
Contribute to shaping team practices, tooling, and engineering standards across the pod
Decompose business problems into agentic workflows, orchestrated flows, and reusable capabilities.
Requirements:
5+ years of software engineering experience, building and operating production systems
Hands-on experience with AI/ML systems in production not just prototyping, but shipping, monitoring, and iterating
Genuine fluency with AI-powered development tools you use them daily to move faster
Experience designing agentic architectures: orchestration, multi-step workflows, RAG pipelines, fallback and error handling
Strong evaluation instincts you define metrics, build test sets, and validate before shipping
Comfortable across the full stack you move between prompt engineering, backend services, data pipelines, and infrastructure as needed
High degree of independence you lead work from problem definition to production without waiting for detailed specs
Excellent communication you flag risks early, give direct feedback, and collaborate openly Fintech or regulated-environment experience is an advantage.
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8725804
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
1 ימים
חברה חסויה
Location: Herzliya
Job Type: Full Time and Hybrid work
Required Senior Backend Engineer-Cloud Modernization
Role summary:
Israel
Hybrid
Full-time
The Modernization Team mandate is to identify and solve the deepest, most systemic architectural challenges in the platform problems that are too strategic and cross-cutting for any single product team to own, yet too impactful to leave unresolved.
We are not a feature team. We do not own a single service or product surface. Instead, we operate as a platform-level force multiplier: we take on the hardest problems, build shared solutions and tooling, and enable every product team to move faster and more safely.
This is a brand-new team being built from the ground up. You will have an outsized opportunity to shape how we work, what we prioritize, and the engineering culture we create together.
What youll do:
As a Senior Software Engineer on the Modernization Team, you will tackle the deepest, most systemic architectural challenges in our platform owning end-to-end migrations, building shared infrastructure, and creating the tooling that enables every product team to move faster and more safely.
The Modernization Team operates with a native agentic mindset this is not an add-on or an experiment; it is core to how we build. We apply AI-assisted development across every phase of our work: automated code generation, AI-driven migration scripts, intelligent test generation, code review, and documentation. Our goal is not just to write code faster it is to build tooling that multiplies the output of every engineer working on modernization challenges.
Requirements:
6+ years of experience in backend engineering in Node.js with strong fundamentals and production experience.
Solid experience and understanding of distributed systems: messaging, caching, microservice communication patterns, and failure modes.
Experience with AWS cloud infrastructure comfortable with the ecosystem even if not expert level in every service.
Ability to own complex technical work end to end, from design through production.
Hands-on experience with AI-assisted development tools (GitHub Copilot, Claude, Cursor, or equivalent) as a day-to-day engineering practice not a nice-to-have.
Proven track record of driving architectural decisions with cross-team impact you have moved systems forward, not just improved them incrementally.
Experience with large-scale migration programs: decomposing monoliths, rearchitecting data layers, or migrating messaging infrastructure in production environments.
Strong communication skills; comfortable working across team boundaries.
Nice to have:
.NET background, especially if you have migrated services from .NET to a modern stack.
Experience building or operating shared platform infrastructure consumed by multiple teams.
Familiarity with event-driven architecture patterns: outbox pattern, saga pattern.
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8725840
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
חברה חסויה
Location: Herzliya
Job Type: Full Time
We're building AI to tackle one of the hardest operational challenges in business: getting workforce management right across many markets, each with its own tax rules, labor laws, payment rails, and constantly shifting policies.
In this role on our AI team, you'll build and scale core AI systems that power products. You'll work across agentic document intelligence, autonomous agents, compliance AI, and ML-powered insights, prototyping quickly, building robust evaluations, and shipping production-grade AI with real business impact.
What You'll Do:
Build and ship AI/ML solutions using LLMs, agents, RAG, and document understanding models, alongside classic ML
Prototype quickly, validate feasibility, and turn strong POCs into production systems
Evaluate models and architectures, apply testing and guardrails to improve agent and service reliability
Research and apply emerging techniques: multimodal/document AI, agentic frameworks, synthetic data generation, and new architectural approaches
Work cross-functionally with product, R&D, and compliance teams to deliver end-to-end solutions
Contribute to scalable, secure architecture and engineering best practices for AI delivery
Requirements:
5+ years of experience in AI/ML engineering or applied data science with production engineering responsibilities
Strong Python skills and solid software fundamentals
Experience building production LLM-powered systems, including prompt design, embeddings, fine-tuning, RAG; agent experience is a plus
Solid ML foundations; NLP, document AI, or multimodal experience is a plus
Hands-on experience with modern AI tooling (Hugging Face, PyTorch, LangChain, LangGraph) and cloud infrastructure (AWS preferred)
Strong communication and collaboration skills; comfortable working cross-functionally with product and domain teams
BS/MS/PhD in Computer Science, Data Science, or Engineering (MS/PhD a plus)
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8725473
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
חברה חסויה
Location: Herzliya
Job Type: Full Time
The Collab Unit is looking for an exceptional Software Engineer to join the Audience Team. The Audience Team is responsible for building the products and infrastructure that enable customers to create, manage, and activate high-value audiences across multiple channels and marketing use cases. This is a strategic domain at the heart of how customers derive value from behavioral data.
As a software engineer on the team, you will play a key role in designing, building, and scaling backend systems and data-driven products that power audience creation and activation. You will work closely with product, architecture, data, and other engineering teams to deliver scalable, reliable, and user-centric solutions. This role is ideal for an engineer who is passionate about solving complex backend and data challenges, building high-quality systems, and contributing in a fast-moving environment.
What you'll do:
Design, build, and maintain scalable backend systems and data flows that power audience creation, enrichment, segmentation, and activation
Take end-to-end ownership of features and services, from design through development, testing, deployment, and monitoring
Collaborate closely with Product, Design, Architecture, and cross-functional engineering teams to define and implement the team roadmap
Translate product and business requirements into robust technical solutions
Contribute to architecture discussions, design reviews, and code reviews
Write clean, maintainable, and production-ready code with a strong focus on quality, performance, and reliability
Troubleshoot production issues and help ensure high operational standards and system reliability
Continuously improve development practices, system design, and engineering processes
Explore and evaluate new tools, technologies, and approaches where relevant
Contribute to a strong engineering culture of ownership, collaboration, and continuous improvement
Requirements:
4+ years of software development experience, with strong backend engineering skills
Proven experience building and operating production-grade distributed systems
Strong understanding of software design, system architecture, and development best practices
Experience delivering projects from design through production in a dynamic environment
Strong problem-solving skills and the ability to work effectively in ambiguous spaces
Excellent collaboration and communication skills, with experience working across multiple teams and stakeholders
High sense of ownership and accountability
Proficiency in written and verbal English
B.Sc. in Computer Science or equivalent practical experience
Bonus Points:
Experience working on audience segmentation, campaign targeting, or user data platforms
Experience with large-scale data systems, analytical platforms, or real-time data pipelines
Experience building products that combine backend services with customer-facing workflows
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8725325
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
חברה חסויה
Location: Herzliya
Job Type: Full Time
We're building AI to tackle one of the hardest operational challenges in business: getting workforce management right across many markets, each with its own tax rules, labor laws, payment rails, and constantly shifting policies.
In this role on our AI team, you'll focus on agentic workflow automation. You'll design, build, and deploy reliable AI agents that automate complex HR, payroll, and payment workflows, handling decision-making, document intelligence, and complex tasks that typically require human judgment.
What You'll Do:
Design and build agent-based systems that automate document processing, business insights, and complex enterprise workflows
Build observability, evaluation, and feedback loops for agent behavior to improve reliability, accuracy, and trust in production
Own the technical architecture and engineering standards for agentic systems
Build or manage data pipelines to process large volumes of documents and unstructured data
Collaborate with domain experts to identify high-value automation targets and deliver end-to-end solutions
Stay current on agent frameworks, LLM capabilities and limitations, and apply emerging patterns pragmatically in production
Requirements:
4+ years of experience in software engineering, AI/ML engineering, or a similar role with strong engineering fundamentals
Experience building or integrating production LLM systems, AI agents, or workflow automation solutions
Strong Python skills and solid software engineering principles
Familiarity with orchestration and agent frameworks such as LangGraph, OpenAI/Claude Agents SDK, or similar tools
Strong understanding of prompting, retrieval, tool use, and orchestration patterns, including their limitations in production
Experience with cloud platforms and containerized deployments
High ownership, strong problem-solving skills, and comfort working in ambiguous environments
BS/MS in Computer Science, Engineering, Data Science, or equivalent practical experience
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8725494
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
25/06/2026
Location: Herzliya
Job Type: Full Time
We are seeking a highly motivated AI Solutions Engineer to join a team leading the evaluation, adoption, and integration of AI-based tools into our development processes.
This role involves identifying opportunities to enhance workflows through AI, implementing internal tools that leverage AI capabilities, and collaborating with cross-functional teams to ensure seamless integration and usability.
Responsibilities:
Lead end-to-end AI initiatives from ideation to production
Design and deploy AI agents, automations, and data-driven solutions
Partner with business and engineering teams to deliver impactful use casesDrive prioritization based on business value and strategic impact
Define KPIs and monitoring to track performance, adoption, and ROI
Provide insights to leadership and lead cross-functional efforts in a matrix environment
Lead technical AI sessions, workshops, and internal enablement programs to drive adoption and upskill teams.
Requirements:
Hands-on experience building AI solutions, agents, or automations
Strong experience with Azure and modern AI ecosystems
Hands-on software development experience
Experience with AI Agents like GitHub Copilot or Claude Code
Strong communication skills with ability to work with senior stakeholders
Strong problem-solving, systems thinking, and ownership mindset
Experience driving AI adoption and evangelizing best practices across engineering teams.
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8711401
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
31/05/2026
Location: Herzliya
Job Type: Full Time and Hybrid work
A cutting-edge deep-tech startup is looking for a Senior Backend / Full-Stack Developer (backend-leaning) to join its core engineering team and help build advanced vision intelligence systems for early threat detection - including drones, boats, and other targets at the edge of visibility.
This role is ideal for someone who enjoys ownership, working across the stack, solving complex engineering challenges, and building meaningful real-world technology.
What youll do:
Own and build backend services in a distributed, event-driven system
Develop real-time data pipelines between edge devices and operator systems
Design and evolve core system architecture and data flows
Build and maintain features in Vue 3 + TypeScript when needed
Develop and scale a large, production-grade TypeScript codebase
Drive reliability, performance, and scalability in production systems
Work closely with product and engineering in a highly hands-on environment
Requirements:
5+ years of production backend engineering experience
Strong hands-on experience with TypeScript + NestJS (must)
Strong experience with Vue 3 (must)
Experience with distributed systems and event-driven architectures
Strong experience with MongoDB (Mongoose), Redis, RabbitMQ
Experience with CI/CD pipelines (e.g. GitHub Actions) and Docker-based deployments
Ability to independently design and deliver end-to-end systems
Strong engineering judgment and ownership mindset
Experience working in large-scale, evolving production systems
Nice to have:
Real-time streaming systems (RTSP / WebRTC / HLS / DASH)
Geospatial / IoT / telemetry-heavy systems
Background in mission-critical / defense / security domains
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8672644
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
Location: Herzliya
Job Type: Full Time
Were looking for a strong hands-on senior Backend Engineer (Tech lead) with a passion for technical excellence and leadership.
The Tech Lead serves as the technical owner of one or more domains within the product - driving architecture, design, and code quality while mentoring developers and fostering a culture of innovation and continuous improvement.
In this role, youll lead by influence, not hierarchy - partnering closely with Product Leads and Domain Architects to ensure scalable, maintainable, and high-performing solutions. Youll balance hands-on technical work with guiding others, setting engineering standards, and shaping the technical roadmap.
The team is comprised of 3-5 seasoned and expert engineers, with a focus on code quality and data-driven decision-making. The team owns the most critical component of the product and holds our core intellectual property (IP).
What Youll be Doing:
Own the technical quality, design, and roadmap for your domain(s).
Drive engineering best practices through design reviews, code reviews, and technical mentoring.
Collaborate with Product Leads on prioritization, backlog, and feasibility decisions.
Contribute to architectural discussions and cross-domain alignment.
As the technical authority in your team youll be partnering with managers to shape hiring decisions, provide feedback/input for performance reviews, and contribute to other team-related decisions.
Foster a culture of learning, innovation, and technical excellence.
Tackle technical challenges - performance, fault-tolerance, and live production issues.
Requirements:
Experienced and innovative problem-solver.
Proven experience leading big features & designs from rough ideas to requirements up to development & production
At least 5 years of C\C++ experience in a multi-threaded performance-critical programming
Excellent communication and collaboration skills, especially in cross-functional environments
This position is open to all candidates.
 
Show more...
הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8713853
סגור
שירות זה פתוח ללקוחות VIP בלבד