We are seeking a Lifecycle Marketing Specialist to drive customer engagement, retention, and revenue growth across our owned channels. This role will focus on email, SMS, and on-site messaging (pop-ups) to create personalized, data-driven campaigns that enhance the customer journey from first touch to repeat purchase.
The ideal candidate is both creative and analytical someone who understands how to craft compelling content, but also how to test, measure, and optimize for performance.
Responsibilities
Own Campaign Execution: Plan, build, and deploy email newsletters, automated flows (welcome, abandoned cart, post-purchase, win-back, reactivation), SMS campaigns, and site pop-ups.
Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement, repeat purchases, and long-term customer value.
Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant, personalized messages.
Performance Optimization: Run A/B tests on subject lines, creative, copy, and send times to improve KPIs such as open rate, CTR, conversion rate, and unsubscribe rate.
Cross-Channel Alignment: Work with marketing, product, and merchandising teams to align lifecycle campaigns with promotions, launches, and seasonal campaigns.
Analytics & Reporting: Track and report on lifecycle KPIs, providing insights and recommendations for continuous improvement.
Compliance & Deliverability: Ensure all campaigns follow GDPR, CAN-SPAM, and TCPA guidelines, and maintain high deliverability standards.
Requirements: Bachelors degree in Marketing, Communications, Business, or related field.
24 years of experience in email/SMS marketing, CRM, or lifecycle marketing, preferably in eCommerce or consumer brands.
Hands-on experience with platforms such as Klaviyo, Braze, Iterable, HubSpot, or similar.
Strong understanding of segmentation, personalization, and A/B testing.
Excellent copywriting and editing skills with an eye for design and brand consistency.
Analytical mindset, comfortable working with data to identify opportunities and measure performance.
Advantages
Experience with pop-up tools (e.g., Justuno, Optimonk, Privy).
Basic HTML/CSS for email editing.
Familiarity with customer data platforms (CDPs) and integration with eCommerce platforms (Shopify, Magento, Salesforce Commerce Cloud).
Understanding of retention marketing best practices and trends.
This position is open to all candidates.