דרושים » תוכנה » Marketing Analyst

We are looking for a Business Analyst Marketing Cloud.
The Salesforce Marketing Cloud / Marketing Services business analyst reviews and evaluates business systems, processes, and requirements to design, implement, and enhance marketing automation systems that meet overall client business objectives.
The business analyst is responsible for leading workshops, overseeing configuration of the system, and managing relationships with customers and internal stakeholders. He/she can lead a workstream for large projects and guide the work of the supporting team.
The BA should act as a strategic advisor to help clients get the most value out of their marketing automation system and their consulting engagement.
Responsibilities:
Engage with clients to assess their current sales and marketing landscape and processes and distill business requirements/user stories.
Lead onsite client workshops to share marketing automation framework, best practices, and case studies.
Work with clients to shape marketing automation strategy and define and scope projects to address specific needs.
Guide marketing automation administration, configuration, migration, campaign execution, and testing activities.
Manage agile business executives and work with them to successfully complete the program.
Mentors other consultants and business analysts throughout the project.
Supports the project manager in identifying and mitigating risk and resolving issues.
Keep up-to-date on latest industry trends and research to share with clients and to continually optimize their marketing automation strategy.

Required Marketing Data Analyst
The Marketing Data analyst fills an essential role. Reporting to the Team Lead of Professional Services, the Marketing Data analyst crunches large databases, analyzing customer behavior and discovering unique actionable insights. If you have a passion for understanding what drives customer behavior, this job is for you! Interacting collaboratively with clients to deliver outstanding results, this role requires exceptional analytical capabilities coupled with a strong understanding of business and commercial ecosystems, and highly effective management and interpersonal skills. This position is one that brings with it an excellent opportunity to be exposed to a variety of business verticals, to interact with high-level executives, and to learn and grow within a dynamic, challenging and fast-paced environment.
Responsibilities:
Consumer data research and analysis.
Extracting actionable insights from large databases.
Presenting research results to clients.
Implementing new customer projects.
Managing client relationships.

we are seeking a strategic and data-driven Business Data Analyst to join our team!
In this role, you will play a key part in analyzing business performance, customer acquisition, and go-to-market strategies.
You will explore various data sources, develop key performance metrics, and identify opportunities to optimize our market penetration and customer engagement initiatives. Your insights will support strategic decision-making and help drive growth across marketing functions.
You will leverage your analytical expertise to deliver actionable insights that influence our business strategies and performance.
Responsibilities:
Develop a deep understanding of data models related to customer acquisition, marketing funnel, new products launches, revenue, and overall business performance.
Design and implement new data models, KPIs, and predictive analytics to support go-to-market and strategic initiatives.
Build, maintain, and monitor reports, dashboards, and metrics to track business health and growth targets.
Analyze data to identify trends, opportunities, and risks across customer segments and market channels.
Communicate insights and strategic recommendations to executive leadership and cross-functional teams.
Collaborate with stakeholders to align data initiatives with business objectives and become a trusted analytics partner.

We are on the search for a Senior Marketing Data Analyst who will join our Data team in Tel Aviv. As a Senior Marketing Data Analyst in a Data-Driven company, you will have a significant opportunity for impact and drive the company to new heights. You will influence decision making processes throughout the user journey, be a partner to different teams within the marketing & Top of funnel landscape, and drive strategic business decisions that shape the direction of the company.

Here are a few of the things you will do:

Create and improve new and existing business processes, data pipelines, and workflows
Analyze, process and present different parts of the customer journey flows
Master of our data infrastructure, serving as the primary troubleshooter for data queries from critical business partners.
Perform ad hoc analysis with precision, delivering results that drive strategic decisions.
Brainstorm and execute AB testing ideas, furthering our understanding of user behaviors and market trends.
Utilize advanced statistical methodologies to conduct in-depth analyses and tests.
Play a pivotal role in the Data Guild, contributing your unique insights and expertise.
Engage with various stakeholders, fostering a productive environment of data-driven decisions.
Be a key collaborator with diverse marketing teams, including Paid Marketing, Social Media, Content, Lifecycle, Partnerships and more.
Transmute raw data into actionable insights that fuel decision-making processes.
Deliver persuasive presentations to stakeholders, translating data-driven suggestions into reality.
Act as the primary data authority for each initiative you engage in, ensuring data accuracy and relevancy.
Drive cross-functional initiatives, uniting data and business objectives to promote organizational success.