דרושים » פרסום שיווק ויחסי ציבור » Data Tech Lead

We seek a Head of Growth Marketing to build and scale organic growth engine. In this high-impact role, youll own all aspects of our web strategy, content performance, funnel optimization, and data-driven growth experimentation. You will lead key marketing initiatives that drive measurable ecosystem engagement with founders, developers, projects, and users with the web as your main growth platform.

Youll report to the VP of Marketing and collaborate with multiple teams, including product, social, product marketing, developer relations, ecosystem, and design.

Key Responsibilities

Own Web Operations & Performance: Manage main web properties (e.g., starkware.co, starknet.io, cairo-lang.org), ensuring fast, accessible, SEO-optimized, and conversion-oriented experiences.
Organic Growth Strategy: Define and execute a roadmap for organic user acquisition via content optimization, keyword strategy, technical SEO, link building and content placement.
Content Analytics & Experimentation: Partner with product marketing and ecosystem teams to test and iterate on content formats, distribution channels, and performance.
Funnel & Conversion Optimization: Build high-converting user journeys through CRO best practices, experimentation, and marketing automation (forms, CTAs, content flows).
Data & Attribution: Set up and maintain growth marketing analytics stack (e.g., GA4, HubSpot), monitor KPIs, and report performance across funnel stages.
Lead & Scale: Manage vendors, freelancers, and team members supporting growth-related activities like SEO, content ops, and marketing analytics.
Cross-Functional Collaboration: Work with design, product marketing, ecosystem, and DevRel to ensure alignment on messaging, campaigns, and product milestones.

As our Product Marketing Manager, reporting to the Product Marketing Team Lead, you will shape our product marketing strategy and develop clear, compelling, and effective messaging. Youll collaborate with internal teams and external partners in the fast-paced crypto and blockchain world. We want to hear from you if you have proven experience in product marketing, particularly in blockchain or deep-tech industries.

Key Responsibilities:

As our Product Marketing Manager, you will:

Develop clear and impactful product positioning and messaging strategies and oversee the creation of marketing materials that effectively support product launches and updates, highlighting key features and benefits.
Plan and execute targeted product marketing campaigns to attract prospective users of products.
Collaborate with internal teams such as product, engineering, and sales to ensure messaging and content align with technological breadth and depth.
Participate in briefings, craft messaging, draft blog outlines, social media, and web content, and write long-form content to support marketing efforts.
Manage the timely execution of campaigns and measure their performance to assess impact and success.
Conduct research on the crypto ecosystem to stay informed about the competitive landscape and sharpen competitive advnantages.
Collaborate with designers to create high-quality visuals that enhance content and refine presentation decks for senior management, ensuring core messages are effectively communicated and aligned with overarching narratives.
Take an intentional, data-driven approach to continuously refine and enhance the companys marketing messages and materials.

We are seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives. This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is a storyteller, strategist, and market analyst who excels at connecting product capabilities to customer needs.

Responsibilities:
Develop clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Work directly with customers to develop impactful case studies and testimonials showcasing Bright Insights value.
Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
Measure marketing campaign effectiveness and refine strategies using data-driven insights.

We are looking for a Senior Growth Manager / Senior Growth Hacker to drive high-impact growth initiatives, focusing on acquiring, converting, and scaling customers at scale. This role is for someone who thrives in a data-driven, experiment-heavy environment and understands how to leverage creative tactics, automation, and rapid iteration to generate measurable growth, and is curious about AI.

You will work cross-functionally with growth, product, and sales development teams to optimize conversion funnels, launch high-ROI campaigns, and develop innovative strategies to take market share from competitors.

Responsibilities:
Identify, test, and scale growth opportunities across multiple channels (organic, paid, referral, partnerships, product-led growth, etc.).
Implement A/B testing frameworks across landing pages, ad creatives, and onboarding flows to enhance engagement and retention.
Own our website, analyze funnel performance and implement data-driven optimizations to maximize customer acquisition and LTV.
Introduce AI tools and methodologies in order to cut costs, save time, do much more with existing resources, or do things we were never able to do before.
Stay ahead of industry trends, continuously experimenting with emerging growth channels, tools, and tactics.

Job Title: Marketing Communications Manager Department: Global Marketing Reports to: VP, Marketing We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce. This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance. Key Responsibilities Marketing Communications & Brand Stewardship
* Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
* Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
* Adapt and localize content for various global markets Digital Marketing & Lead Generation
* Own and manage lead generation activities through digital platforms including:
* HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
* Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
* Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
* Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team. Web Content Management
* Oversee the website’s structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
* Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs. CRM, Automation & Campaign Management
* Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
* Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights. Content Creation, Video & Visual Media
* Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
* Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
* Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel. Event & PR Support
* Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
* Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach. Analytics & Performance Reporting
* Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
* Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce.
This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance.
Key Responsibilities:
Marketing Communications & Brand Stewardship
Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
Adapt and localize content for various global markets
Digital Marketing & Lead Generation
Own and manage lead generation activities through digital platforms including:
HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team.
Web Content Management
Oversee the websites structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs.
CRM, Automation & Campaign Management
Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights.
Content Creation, Video & Visual Media
Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel.
Event & PR Support
Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach.
Analytics & Performance Reporting
Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.