לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור עבודה היברידית

We are a growing tech company looking for a sharp, motivated, experienced, and creative content specialist. This person is living and breathing B2B content (and B2C, why not), is passionate about new tech, and has been doing this for a good 3 years, at least.

If youre an exceptional writer and storyteller, we need you to help us drive awareness, generate demand, and engage our audiences.

And the actual work youll be doing:
Develop a comprehensive content plan and editorial that support the customer journey with emphasis on nurturing prospects.
Write content assets according to plan.
Review and edit content for tone, voice, clarity, and consistency of messaging.
Post content on the website.
Identify market and technology trends that can enhance our content.
Help with social media.
Position location: Remote/hybrid.

The Israeli Public Sector segment is opening Account Team Unit Lead position. The Leader will lead group of AE/ATS/Education experts in order to accelerate our market position and customers adoption of our best-in-class solutions. The ATU is covering local K12 system and Higer education institutions.

Responsibilities:
People Management:
3 years Proven experience in people management
Managers deliver success through empowerment and accountability by modeling, coaching, and caring.
Model - Live our culture. Embody our values. Practice our leadership principles.
Coach - Define team objectives and outcomes. Enable success across boundaries. Help the team adapt and learn.
Care - Attract and retain great people. Know each individuals capabilities and aspirations. Invest in the growth of others.

Market/Industry Thought Leadership:
Provides guidance to team on establishing our competitive advantage and offering strategies that satisfy customers' Key Performance Indicators (KPIs). Drives results faster than competition in new markets/solution areas (e.g., cloud services growth and consumption). Identifies light house/beach head successes in select or strategic industries (develop a competitive advantage through launching something very successful/excelling in the industry).

AI and Digital Transformation Growth:
Understands drivers of digital transformation relevant to their customers and partners across lines of business and coaches team to partner with internal teams to accelerate the customer/partner innovative digital transformation. Leads digital transformation and shifts market; captures addressable market. Leads a cross-organizational segment manager on strategic projects that enable innovative digital transformation and deliver business value. Leads managers to apply a growth and customer/partner mindset in response to transformation and customers/competitors. Sets strategies for managers to enable managers to lead teams.

Driving Transformation in the Business, Directly and via partners:
Guides the business within the Sector, leads the strategic directions, leads managers and teams on how to think creatively in response to customer/partner needs and competition, and facilitates transformation among internal teams.

Culture and Leadership Across the Business:
Analyzes and understands strategies to drive success within scope of accountability and works to develop/mentor/coach talent internally. Encourages managers and individuals across the organization. Fosters a culture of learning, coaching, customer-centricity, accountability, collaboration and achieving big bold goals. Motivates and brings teams together. Leads a diverse and inclusive workforce. Creates/hires a diverse team. Fosters an inclusive working environment via the ten inclusive behaviors. Serves as a subject matter expert in relevant local regulatory and policy environments (e.g., opening doors and removing barriers for sales teams, partners, and customers) across geographic areas. Demonstrates industry capabilities to address public sector agendas. Influences and works across organization functions, partners and teams to drive growth and transformation and effectively define sale processes, holding others accountable for results. Leads team to identify opportunities to drive optimizations and new digitalization solution strategies based on customer and market strategies, and discusses/advocates for customer/market needs and solutions based on customer/partner insights.

We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations

s the VP of Brand Marketing, you will play a pivotal role in shaping and executing the brand's media relations, influencers, and talent campaigns. This managerial role requires leadership over a dedicated marketing team, as well as collaboration with external agencies. Your expertise will be instrumental in building and nurturing relationships, crafting strategic communication plans, and driving the brand message across various channels.

Key Responsibilities:

Team Leadership and Management: Lead, mentor, and inspire an internal team of experts to achieve key performance goals.
Manage relationships with external agencies, ensuring they align with brand strategies and deliver on set objectives.
Collaborate closely with the CMO and other departments to ensure integrated marketing efforts.
Manage the department's budget, ensuring optimal allocation and efficient use of resources.
Develop and implement comprehensive media strategies that elevate the brand's presence across key channels.
Manage and cultivate relationships with journalists, editors, bloggers, and other media professionals.
Identify, engage, and manage partnerships with influencers and talents that align with the brand's values and objectives.
Develop and oversee influencer campaigns from conception to execution.
Measure the impact and ROI of influencer collaborations and continuously optimize strategies.
Collaborate with cross-functional teams to ensure a cohesive brand message and presence across all touchpoints.
Analyze market trends, competitor activities, and consumer feedback to inform strategic decisions.

We are looking for a marketing specialist to join our growing team. If your decision-making process is data -driven, you are a tech-savvy team player with a spark of creativity and superior verbal and written communication skills, and you enjoy working with clients, wed love to hear from you.
Key Responsibilities:
* Researching and gaining a deep understanding of client businesses, markets, strengths, weaknesses, and pain points, and identifying opportunities guided by the clients' best interests.
* Managing a variety of projects ranging from creating single deliverables to multi-dimensional, comprehensive ongoing efforts, from inception to completion.
* Working closely with clients, creating and adhering to project budgets, optimizing resources based on performance, providing periodic status updates, ensuring their expectations are met, and establishing strong professional relationships.
* Developing and optimizing messaging, value propositions, unique value propositions (UVPs), and unique selling propositions (USPs), generating content ideas, creating briefs, and overseeing content creators to ensure uncompromisable quality.
* Tracking and documenting metrics, analyzing and translating data into actionable items, and optimizing strategies accordingly.
* Evaluating, managing, and maintaining relationships with vendors, and collaborating with cross-disciplinary teams and individuals on their creation and execution.

we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

Our growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, youll oversee 3 critical functions, all revolving around our main marketing product.
As the group lead youll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization leveraging the best technologies, data, methodologies, and UX; And the Web Dev function is at the heart of our website health, bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.
Youll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the companys vision to life.
Responsibilities:
Improve our website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies involving content, UI, data-leveraging automation and flows, and more
Oversee the production of strategic web assets to ensure the companys vision and DNA are brought to life and support revenue goals
Oversee the external appearance of the brand across digital product directories, like G2, Shopify, and the likes
Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
Improve our Shopify-based Low-to-High-Touch funnel, driving relevant app installs
Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools