דרושים » פרסום שיווק ויחסי ציבור » VP of Brand Marketing

The Marketing Content Manager will lead the ontent strategy while playing a key role in developing, implementing, and executing integrated communication programs.
You will be responsible for the company's brand positioning, messaging, and overall editorial strategy. In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives.
Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms.
Responsibilities:
Develop, implement, and execute our overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the leadership team.
Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
Manage relationships with PR freelancers and/or external agencies and industry influencers.
Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.

We need you to be creative and think outside the box. Be David whos not afraid of Goliath.

This high-impact position requires a deep understanding of the business with creative and out-of-the-box thinking to drive growth and have a real impact on the company.

Responsibilities:
As a VP of Marketing, you will own the marketing domain, roadmap, and budgets in our company.

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, ensuring consistent messaging and a strong brand presence in the market for both B2C and B2B segments.

The VP of Marketing role will oversee, Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, social media, SEO, Product Marketing, PR, and Conferences.

Team Management: Lead, mentor, and inspire a high-performing marketing team. Set clear goals, provide regular feedback, and empower team members to excel in their roles.

Utilize analytics and data-driven insights to optimize marketing performance, measure ROI, and identify areas for improvement.

Collaborate closely with sales, product, R&D, and other relevant teams to ensure alignment between marketing strategies and overall business goals.

About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position We are seeking a skilled and experienced Marketing & Data Operations Manager to oversee all aspects of marketing automation, data management, and integrations within our organization. The ideal candidate will be proficient in utilizing marketing technology platforms such as HubSpot and Salesforce, capable of building integrations, developing data dashboards, and providing actionable insights to drive marketing strategies. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. Key Responsibilities:
* Ownership of marketing automation platforms such as HubSpot ( must! ), ensuring all systems are effectively utilized to drive marketing campaigns, capture leads, and optimize customer interactions.
* Integration Development for various marketing tools and systems to streamline processes, improve data accuracy, and enhance marketing capabilities.
* Data Management and Analytics:
* Data accuracy and accessibility - Effectively manage marketing data to ensure its accuracy and integrity for the marketing team.
* Customized dashboards and reporting - Develop and maintain data dashboards and reporting tools that provide actionable insights tailored to business objectives.
* Data analysis - Utilize advanced analytical tools to systematically analyze marketing data, identifying trends, patterns, and opportunities for optimization.
* Data hygiene and compliance: Implement processes to maintain data hygiene and ensure compliance with relevant regulations, supporting the overall effectiveness of marketing strategies and decision-making processes 4.Cross-functional collaboration with various teams to align data and operations strategies with business objectives. Act as a liaison between marketing and IT departments to ensure smooth integration and implementation of marketing technology solutions.

We are on the lookout for a results-oriented Partnerships Manager to join our Revenue department.
The ideal person for this role is a KPI-driven professional with exceptional customer-facing skills, exceptional relationship management skills, and a strategic mindset.
Will play a critical role in managing our existing partners , fostering strong relationships, and identifying opportunities to grow the collaborations and the generated business.
You will also be responsible for optimizing the efficiency of existing advertising activity, maximizing revenue potential, and developing and executing media plans and associated budgets.
What youll be doing:
Build, manage, and nurture relationships with our existing international brands, serving as the main point of contact and building strong, long-lasting partnerships
Identify opportunities to expand and grow our business with current partners, showcasing the advantages of native, choice-based advertising platform.
Conduct regular business reviews with partners, analyzing performance metrics, identifying areas for improvement, and implementing upsell strategies to grow and optimize the partnerships effectiveness.
Collaborate with cross-functional teams to align partnership activities and carry through on the execution of the deal to meet business goals and objectives
Track and report on partnership performance to senior management, summarizing revenue generated, customer acquisition metrics, and ROI
Manage the partners allocated budget, ensuring efficient allocation of resources and maximizing ROI
Develop new business through prospecting and own network of contacts
Stay up-to-date with industry trends, market dynamics, and competitor activities in the partnerships space, identifying new potential partners and emerging opportunities
Consistently exceeding revenue goals and interacting with the Operations team to ensure successful campaign delivery

Required MEDIA AND CAMPAIGNS BUSINESS LEAD
If you are a visionary strategist with a passion for media and product innovation and a desire to drive tangible business outcomes, we invite you to join our team!
We have recently released in Israel a new media-marketing and promotion tool to allow our merchants and partners to advertise and provide promotional campaigns to end users on the platform.
As Media & Campaigns Lead you will be responsible for driving revenue growth through direct sales and strategic merchant partnerships, optimize presence and performance, work closely with the sales, product, operations global and local teams.
Key Responsibilities:
Build out a strong product positioning and messaging - conduct market research and analysis to identify customer needs and preferences, emerging trends.
Drive demand, adoption, and sales of our media products by effectively positioning them in the market.
Manage all aspects of our media business, from creating pricing schemes to outlining inventory and packaging the offers.
Define key performance metrics to measure the effectiveness of media campaigns, and utilize data-driven insights to optimize strategies for maximum impact for our customers and merchants, and for us as a sustainable revenue source.
Sales enablement - equip the sales teams with the necessary tools, training, and collateral to effectively sell the products, including sales presentations, product demonstrations, and performance tracking.

Creation is the core of purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo?
Never. Courage? Always.
we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Intro
The Business Partner Managers Team work with the industrys leading export advertisers in various verticals, helping them scale at efficiency. The team is responsible for working closely with very sophisticated advertisers, maintaining high levels of engagement and relationships, in order to position as a trusted partner to help our clients grow. As a member of this team, you are expected to have experience in advertising sales from either media or platform, or have branding and performance marketing experience to penetrate the clients to deliver revenue objectives and execute the sales growth strategies. The Partnership Manager will be responsible for successfully executing a media sales role by delivering and selling advertising products and solutions to D2C (Direct to Consumer) clients.


Responsibilities
Identify new business opportunities to partner , within the Consumer Tech vertical focusing on apps and web solutions for Israeli startups.
Lead and grow C-Level client relationships with product adoption and scaled solutions.
Be instrumental in the external narrative of in the market.
Collaborate cross functionally to ensure improvement for product, process and client relationships.
Analyse campaign performance to constantly give feedback on optimised media solutions.
This role will be located in our Tel Aviv office.

We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations

We are looking for a Growth Marketing Manager, Paid Social to join our diverse Marketing team.
Reporting to the Director of Paid Social, the primary objective of this position is to manage the launch, ongoing reporting, and management of paid social media advertising campaigns.
The Growth Marketing Manager, Paid Social will focus on creating impactful advertising strategies that increase brand visibility, drive sales, and enhance customer engagement on various social media platforms.
Roles and Responsibilities:
Campaign Launch and Management:
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brands voice.
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
- Continuously monitor and manage live campaigns to ensure they are performing optimally.
- Adjust campaign strategies as needed based on performance data and changing market trends.
- Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.

At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people. We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose. As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us! We're on the lookout for a passionate and skilled Marketing Manager to join us on our journey and drive a variety of global marketing programs and campaigns. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing customer base and channel partners. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth. You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.
What you’ll do
* Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
* Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners. Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
* Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads. Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
* Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
* Run ongoing A/B tests on different performance parameters and develop playbooks
* Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
* Regular tracking and reporting on campaign performance