Develop and implement a comprehensive content strategy that drives business growth and strengthens our brand in the CFO technology space
Lead content creation including thought leadership articles, blogs, research, in-depth whitepapers, case studies, and video content that provides unique insights CFOs and finance teams can't find elsewhere
Collaborate closely with marketing, sales, and product teams to ensure content aligns with campaign objectives and product messaging
Research and uncover unique and news-worthy angles that position us as a thought leader
Owning and improving content performance across traditional SEO metrics and emerging Generative Engine Optimization (GEO), optimizing for maximum reach, discoverability, and engagement.
Requirements: Core Experience & Education
5+ years of experience in content creation and strategy, with strong preference for B2B SaaS or fintech industry experience
Bachelor's degree in Marketing, Communications, Journalism, or related field; Master's degree preferred
Proven track record of developing successful content marketing strategies that drive measurable business results
Creativity, Can-do attitude, thinking big, attention to detail and powerful storytelling in all forms
Journalistic Excellence
Exceptional writing ability with a lively, engaging style that makes complex financial and technical concepts accessible and compelling
Clarity - clear writing, always be showing not telling in all your content through clear examples and insights, and passion to get to the heart of a subject
News sense - understanding of what makes a news story and cutting through the noise
Strong investigative instincts and insatiable curiosity to dig deep into industry trends, customer challenges, and market dynamics
Research expertise with ability to conduct interviews, commission research, analyze industry data, and synthesize complex information
Unique value creation - demonstrated passion and ability to provide perspectives, analysis, and insights that audiences cannot find from competitors or industry publications
Technical & Strategic Skills
Comprehensive knowledge of traditional SEO principles, search ranking factors, algorithm updates, and core web vitals
Generative Engine Optimization (GEO) expertise - understanding of how to create and optimize content for AI-powered search engines like Perplexity, ChatGPT, and other AI discovery platforms
Strong analytical mindset with proficiency in Google Analytics, content performance measurement, and data-driven optimization
Experience with SEO tools (SEMrush, etc.) and AI search optimization
Design understanding including powerful visuals and concepts to bring stories, whitepapers and our products, to life
Industry & Audience Knowledge
Understanding of the CFO's Office - familiarity with financial planning, analysis workflows, reporting challenges, and technology adoption
Ability to translate complex concepts and financial processes into clear, valuable content that moves the needle
Understanding of finance team hierarchies, decision-making processes, and successful content
Technology & Tools
Hands-on experience with generative AI tools for content research, analysis, iteration, and creation
Proficiency with marketing automation platforms (HubSpot, Salesforce) and content management systems
Experience with content distribution and amplification tools
Essential Qualities
Intellectual curiosity - genuine interest in exploring finance transformation trends and emerging technologies
Fast-paced environment adaptability - experience thriving in high-growth technology companies
Native-level English proficiency with exceptional command of grammar, tone, and nuance required for creating compelling marketing content
Collaborative mindset team player who asks questions and produces high quality work rapidly and without errors.
This position is open to all candidates.