This is a high-impact, high-visibility role reporting to the VP of Product. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Marketing, Sales, and Customer Success to deliver business-driving go-to-market initiatives.
Responsibilities:
Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for our current products and upcoming product launches.
Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver our value proposition to customers and prospects.
Product Launch Activations & Campaigns - Maximize impact of our product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy.
Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.).
Competitive Intelligence - Research and understand the competitive landscape and our competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
Product Insights & Case Study Development - Work collaboratively with our Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively.
Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs.
Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.
Requirements: 5+ years of relevant work experience - were looking for someone whos a strong communicator, great at analyzing information and pulling out relevant insights, and whos able to understand different personas and tailor message and collateral accordingly.
Fluent English speaker- Mandatory!!
Effective track record of collaborating with cross-functional teams. In this role, youd work with Product, Customer Success, Data Science, and B2B Sales teams to create GTM strategies and campaigns.
Hands-on experience managing analyst relations and driving engagement with industry analysts.
Proven experience collaborating cross-functionally with various teams across the marketing organization, including content, video, events, and more.
Self-starter with the ability to succeed in a fast-paced and rapidly changing environment.
Stand out verbal and written communication skills.
Strong project management and organizational skills.
Curiosity - a desire to understand our buyers and the challenges they face, as well as the growing and changing competitive market.
Previous start-up experience is a huge plus.
Bachelors degree or equivalent experience.
This hybrid position requires commuting to our TLV office 3 days a week.
This position is open to all candidates.