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Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Senior Business Intelligence Specialist to partner up with our team of Business Intelligence and QA Specialists and collaborate effectively to ensure the accuracy, quality, and performance of our partnership intelligence dashboards. This role will be instrumental in ensuring our data solutions drive key business decisions for our clients, providing oversight and guidance to ensure the teams effectiveness in monitoring affiliate performance data.

As a key member in our team, you will manage and lead quality assurance processes, provide actionable insights, and help streamline data monitoring and alert systems. If you have a passion for improving processes, and driving data accuracy in consumer intelligence, we want to hear from you!

Responsibilities:

In-Depth Data QA and Oversight: Continuously evaluate and improve data monitoring and QA processes to enhance team efficiency and data quality. Implement best practices and create standard operating procedures for data verification, analysis, and alert management.

Quality Assurance Supervision: Oversee the regular QA checks conducted on partnership intelligence dashboards to ensure data integrity and consistency. Take a proactive role in resolving discrepancies and ensure the timely delivery of accurate reports.

Data Analysis & Reporting: Lead the analysis of trends and patterns in affiliate performance data to uncover areas for improvement. Prepare and present findings to internal teams in an easily understandable format.

Alert Management Oversight: Supervise the alert management system to ensure relevant alerts are delivered accurately to clients in a timely manner. Work with the team to assess the impact of alerts and determine corrective actions based on client preferences.

Cross-Functional Collaboration: Work closely with internal teams to foster communication and collaboration, ensuring alignment between the QA team and other departments such as R&D.
Requirements:
Bachelor's degree in Business, Marketing, Data Science, or related field.
4+ years of experience in data quality assurance, business intelligence, or affiliate marketing, with at least 1 year in a management or supervisory role.
A proactive self-starter with the ability to multitask, navigate ambiguity, and prioritize competing demands effectively.
Proven experience in ensuring the accuracy and integrity of complex data sets.
Proficiency in data analysis tools, such as Google Sheets, Google Docs, Google Slides, MS Office Suite, MS Excel, SQL.
Strong problem-solving skills with a keen eye for detail.
Effective verbal and written communication skills, with the ability to translate complex data insights for non-technical stakeholders.
Familiarity with affiliate marketing concepts and terminology is highly desirable.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a senior DL researcher who is passionate about exploring complex data sets, drawing meaningful insights, and building high-quality real-time data products that complement our robust arsenal of industry-leading technologies.

As a senior DL researcher at Bigabid, you will be creating high-impact Machine Learning projects. In close coordination with stakeholders, you will play a major role in driving the data science roadmap and execution by providing the best solution to a game changer business problem.

Responsibilities

Deliver end-to-end ML products - including research, model development, prototyping, offline validation, implement in production, and online testing
Be a key player in the DS group - providing insights, best practices, novel techniques and research, and technical know-how to other data scientists
Develop ML solutions using advanced DL techniques to a diverse set of problems.
Analyze huge amounts of complex data to identify meaningful patterns and build useful features for machine learning models
Apply the scientific method to design, create, tune, and interpret machine learning models
Perform data manipulation, validation, and cross-domain research
Come up with new and creative research ideas and insights
Collaborate with our product and engineering teams to solve problems and identify trends and opportunities.
Requirements:
5+ years experience as a Data Scientist
2+ years experience working with Deep Learning.
Experience working with recommender systems - an advantage
Hands-on experience building and deploying deep learning models to production
High level scripting and programming skills in Python
Superior verbal, visual, and written communication skills to educate and work with cross functional teams on controlled experiments.
Team player, responsible, delivery-oriented
Troubleshooter, problem-solver who knows how to navigate trade-offs
Work experience as a data analyst - an advantage
At least a Master's degree in Computer Science, Math, Physics, Engineering, Statistics or other technical field.
Experience in ML over user personalization, ad-tech, or highly imbalanced data- an advantage.
This position is open to all candidates.
 
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12/08/2025
Location: Tel Aviv-Yafo
Job Type: More than one
We are seeking a talented Software Development Leader with a strong background in Large Language Models (LLM) and GenAI engineering.
This is a unique opportunity to work with US clients and engage in global projects, leveraging your extensive skills in generative AI tools.
As a pivotal member of our team, you will be responsible for translating complex business problems into data-driven solutions, drafting methodologies, and executing innovative projects. In this role you will:
Lead development of robust, efficient, and scalable Python code, ensuring adherence to best practices in software engineering and optimization for high-performance applications.
Utilize GenAI engineering tools such as LangChain, RAG, Agents, and Vector Database for implementation and optimization.
Stay updated with AI protocols and standards and ensure their correct application in projects.
Collaborate with other teams and team members to understand requirements and develop solutions.
Analyze complex problems, identify and define the computational requirements to solve them.
Requirements:
Minimum of 5 years of experience as a Back End developer.
Deep knowledge of Generative AI principles, including Large Language Models (LLMs) and RAG techniques and, modern deployment architectures.
Ability to lead team to design services, modules, APIs, and folder structures that enable REST API communication and facilitate a plug-and-play approach for various agent pods (compatible with langgraph, pydanticAI, etc.)
Practical Implementation: Hands-on experience in implementing and integrating new ideas and tools within the GenAI landscape.
Programming and Tools: Proficiency with Python, PySpark, Langchain, LlamaIndex, RAG, ChromaDB, QDrant, Weaviate, Neo4j, Knowledge Graphs, AWS Bedrock, GCP Vertex, Azure OpenAI, Git/GitHub, Docker, SQL, FastAPI, PyTorch/TensorFlow, and Pydantic.
Cloud Platforms: Experience with managed cloud services provided by hyperscalers such as AWS, Azure, or GCP.
Excellent problem-solving and analytical skills. Degree in Computer Science, Artificial Intelligence, Machine Learning or a related field.
Advanced level of English.
Working Israeli permit- a must
B.A/M.Sc. in Data Science, Computer Science, Mathematics, Statistics, etc- an advantage
This position is open to all candidates.
 
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6 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
We are seeking an experienced Data Product Manager who is passionate about leveraging data to elevate healthcare. This role focuses on the data platform product, where you will oversee the processing and structuring of data from multiple healthcare sources to build Navinas patient data lake, providing users with a complete, accurate, and actionable understanding of their patients.
Responsibilities:
Shape Navinas Data Platform roadmap by aligning business needs with scalable, high-quality data solutions.
Translate user needs into prioritized product specifications. Make tough prioritization decisions on a day-to-day basis.
Define data processing flows, including API design, data contracts, and data serving, to unify data within the Navina platform and establish a single source of truth across the organization.
Collaborate closely with Engineering, Medical, and Data teams to ensure successful delivery.
Requirements:
4+ years of product management in SAAS B2B/ B2B2C company.
Experience in managing technical products that rely on complex data engineering.
Strong grasp of data flows, API design, data contracts, and data serving.
Experience shaping data platforms for usability and scale, with the ability to balance cost, quality, and availability.
Data driven, with the ability to both ask the right questions and to analyze data.
Ability to work in a fast-paced and dynamic business environment.
Excellent written and oral communication skills in English & Hebrew.
Great team player with excellent personal skills.
Advantages:
Experience in the healthcare domain, particularly with health data.
Hands-on technical background.
This position is open to all candidates.
 
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04/09/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are where the creative arts meet technology. If theres one thing we all have in common, its a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos. We do this by giving them the best music, footage, sound effects, and templates around. We also revolutionized the industry with a radical new music licensing model that has since become the global standard. we are now the go-to platform for over 26M users worldwide.
As the B2B Senior Marketing Copywriter, youre an authority on writing the best copy to support our business goals. Youre responsible for helping us reach and exceed our business KPIs by creating compelling, engaging, and on-brand copy for all our marketing materials. You collaborate with designers, Product Marketing managers, user acquisition managers, creative directors, motion designers, and other stakeholders to craft text that resonates with our target audience and converts them into paying users.
Key responsibilities: Lead B2B content.
* Own messaging and content initiatives for the B2B audience.
* Take the lead on sales cadences, one-pagers, case studies, sales decks, and lead forms, together with B2B email protocols, newsletters, LPs, banners, and video ads.
* Partner with Product Marketing and Sales to write compelling copy that matches brand guidelines.
* Partner with UX writers to optimize texts for sales prospects in-product journeys.
* Utilize A/B testing and data insights to optimize the content.
* Lead thought leadership ghostwriting initiatives for senior executives.
* Lead the annual trend report.
* Support the PR manager with creating compelling press releases Develop creative concepts and messaging.
* Help develop creative concepts and messaging for marketing campaigns across various channels, including emails, banners, websites, landing pages, and videos.
* Conduct research and stay up-to-date on industry trends to ensure our messaging is relevant and impactful.
* Build and maintain a deep understanding of user motivations and workflow tensions to be able to write text that speaks to them in their language.
* Participate in brainstorming sessions and contribute creative ideas that support our marketing goals Write conversion-focused copy for marketing materials across audiences.
* Collaborate with designers to create copy that complements the design and vice versa.
* Maintain the company and Motion Array brand guidelines and voice across all marketing materials.
* Drive user conversion and retention with engaging copy for marketing materials such as landing pages, ads, email campaigns, banners, and videos Edit and proofread copy.
* Edit and proofread copy to ensure accuracy, clarity, and consistency
* Ensure all copy meets the Motion Array brand guidelines, messaging strategy, and voice.
* Make revisions to the copy as needed, based on feedback Own projects and be a team player.
* Meet project deadlines and manage multiple projects simultaneously.
* Work closely with all stakeholders to ensure copy is delivered on time and on-brand.
* Communicate regularly with stakeholders to ensure their needs and expectations are being met.
* Update the Monday board with tasks and status.
* Support other writers with proofreading and editing as needed Be connected to our business KPIs.
* Understand how each project contributes to the business KPIs.
* Liaise with User Acquisition, Marketing Automation, and Product Marketing teams to track the performance of content and optimize it based on data insights.
* Stay up to date with newsletter performance and optimize content based on data insights.
Requirements:
* 5+ years of proven experience in marketing copywriting positions.
This position is open to all candidates.
 
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07/08/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Engagement Manager.
As an Engagement Manager, you will report to the Director of Engagement Management on the Professional Services team.
Your main goals are to work with the sales team to position services value, introduce implementation best practices, and support closing the license sale while setting up the customer for success. Your performance will depend on your ability to operate in a pre-sales environment, excel in setting expectations with customers for a comprehensive and sound delivery plan. You must demonstrate prescriptive solution design and display project delivery credibility while presenting comprehensive implementation proposals for customers and prospects
RESPONSIBILITIES:
During the course of a project, be the primary customer interface and perform project management activities that ensure adherence to our methodology.
Establish and maintain trusted advisor relationships with client project stakeholders by providing vision and digital transformation leadership Create and manage project plans; monitor and review project progress and timelines; adjust schedules and plans as needed; and identify and resolve issues to ensure project success.
Work with our Sales team to develop Statements of Work, and then deliver the implementation against the contracted timelines and Ensure on time and on budget delivery of projects while also ensuring that project gates and governance are properly adhered to during the execution of the project.
Have difficult conversations regarding project issues, risk management, budget, and timeline and formally capture and communicate outcomes of those meetings.
Manage customer escalations and coordinate cross-functional teams to resolve critical customer issues, owning the communication back to the customer.
Track utilization of project resources and manage this against the resource allocation and budget. This includes on time entry and approvals for project timesheets. Assist with the planning, tracking, documentation and status updates for the project.
Able to manage one or two large projects or a couple of small to medium sized interrelated projects requiring complex cross-functional collaboration and management at the program level.
Requirements:
Implementing enterprise-scale software solutions. CRM and Salesforce.com implementation experience
Experience with business process expertise around Marketing, Sales, Customer Service, or Industry
Bachelor's degree in Business Administration and/or Information Technology or equivalent experience.
3-5 years' experience in Project Management roles.
3-5 years' experience in managing external client projects in positions of increasing responsibility in the delivery of business consulting and systems development.
Demonstrated project leadership skills, with direct responsibility for managing project teams, budget and schedule.
Demonstrated negotiation, conflict management and leadership skills.
Demonstrated project management skills with teams of up to 10+ people.
Demonstrated history of delivering high quality results on schedule and within budget.
Excellent written and verbal communication skills (English & Hebrew, French will be a plus)
Ability to weigh business and technical requirements to produce project plans and estimates.
Manage and communicate with remote developers during non-traditional business hours.
Ability to multi-task and perform effectively under pressure.
Salesforce.com Certifications (Admin, Sales, Service, Marketing, etc.) preferred but not necessary
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a passionate, motivated, and innovative Principal Data Scientist, to join our innovation department.
What your day will look like:
Be part of the founding data-science team, implementing new and exciting features, end-to-end, along with the product team, focusing on the algorithmic and machine learning aspects embedded in all our products.
As part of the founding team, you will be able to grow as a data scientist and define the theoretical and technical directions, and you will enjoy a lot of autonomy, responsibility, and ownership.
Apply your scientific knowledge and creativity to analyze large volumes of diverse and unstructured data and develop algorithmic solutions and models to solve complex problems.
Characterize and break down product use-cases effectively, choosing the right formalization and tools to best tackle them.
Research, design and apply advanced data processing technologies and methodologies, from a research playground to production. Contribute best practices to our backend applications and help pick the right frameworks and tooling for next product.
Work closely with other team members, such as backend developers, product managers and data engineers, across all groups and departments.
Build and promote quick prototypes/POC/demos to conceptualize innovative ideas
Be responsible for the entire algorithmic lifecycle in the company: data analytics, prototyping of new ideas, implementing algorithms and machine-learning models in a production environment and then monitoring and maintaining them.
Turn algorithm prototypes into shippable products that will have a significant and immediate impact on the companys revenue.
Requirements:
Proven strong expertise (8+ years) as a data scientist and machine-learning researcher.
Proven strong expertise (8+ years) in Python, with a production-level design and coding skills and hands-on experience with coding machine learning / statistical modeling based solutions
M.Sc. in Computer Science, Mathematics, Engineering or a related field, with strong theoretical background in supervised & unsupervised modeling and various other statistical modeling techniques
High-level experience with databases approaches, such as SQL and document-oriented (e.g. MongoDB) and big data
Experience in data analysis and visualization
Strong problem solving and critical thinking skills
Can-do approach
Background in Cybersecurity - an advantage
Theoretical and practical background in Generative AI - an advantage
This position is open to all candidates.
 
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4 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, weve tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether its supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, were not just here to move money were here to move our global customers forward. Were looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If thats you and youre ready to do the most meaningful work of your careerwe invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders. The team in Israel pushes forward and aims for the stars, an energy that has defined us since our early startup days. We hire talents who are passionate about building meaningful products and making a real impact on peoples lives. We invest in promoting their career by providing opportunities, challenges, and a great flexible work environment. The team in Israel pushes forward and aims for the stars. We hire top talents and invest in promoting their career by providing opportunities, challenges, and a great work environment that places an important emphasis on work-life balance.

About the Role:
We're looking for a Senior Machine Learning Engineer to design and build scalable ML models that power critical business decisions. You will focus on building ML expertise from experimentation to production in one or more areas that improve the company's overall ML strategy. This role is based in Tel Aviv and involves collaboration across global teams, requiring strong communication and coordination skills.

Responsibilities:
Build and deploy end-to-end machine learning solutions from research to production by leveraging advanced algorithms and mathematical techniques to deliver highly predictive models in the fintech space.
Design and run experiments to evaluate new data sources and continuously improve the performance of existing models.
Implement, maintain, and monitor production models using machine learning platform, ensuring scalability, reliability, and long-term performance.
Evaluate model effectiveness both offline and in live environments, with a focus on real-world impact and business relevance.
Act as a technical leader, mentoring teammates, guiding design decisions, and collaborating with global cross-functional partners to drive ML initiatives forward.
Requirements:
MSc/Ph.D. in Statistics, computer science, data science or a related field
5+ years of experience of exploring, building and deploying ML and data systems in production
Strong programming skills in Python focusing on ML frameworks such as Sklearn, XGBoost or TensorFlow
Experience with distributed and stream processing, Cloud ML infrastructure and feature store tools
Expertise in supervised and unsupervised machine learning models (e.g., classification, anomaly detection or clustering)
Experience writing code in Agile, CI/CD-based production environments
Proficient in communicating technical and research ideas and collaborating effectively across teams and organizational stakeholders
Experience in Fintech solutions is a big advantage
This position is open to all candidates.
 
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29/08/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
We are building an AI-driven future at Appdome, and we need an exceptional data Scientist / ML & AI Engineer to join our new AI Department. This is a unique opportunity to work in a startup environment within a growing company, where youll take ownership of AI and ML initiatives, build cutting-edge solutions, and influence the direction of our AI products. The role has strong leadership potential and is suited for individuals who are passionate about solving complex problems and making a real impact.
What Youll Do:
* Research, develop, and deploy Machine Learning models and AI-driven solutions.
* Work with large-scale datasets, partner with others to create data pipelines, and develop feature engineering strategies.
* Optimize models for efficiency, scalability, and production deployment.
* Develop and refine ML models for various use cases, including security, fraud detection, and automation.
* Collaborate with data engineers, product teams, and backend engineers to integrate AI solutions into products.
* Apply MLOps best practices, including model versioning, monitoring, and retraining.
* Utilize cloud-based ML deployment strategies, particularly within AWS.
Requirements:
What Experience Will Drive to Success:
* Bachelors degree in data Science, Computer Science, Computer Engineering, or related field.
* 2+ years of experience in AI/ML engineering, with a proven track record of building and deploying ML & AI systems.
* Strong programming skills in Python and experience with ML frameworks such as TensorFlow, PyTorch, and Scikit-Learn.
* Hands-on experience with Big Data processing frameworks (Apache Spark, Dask, Ray).
* Hands-on experience with LLMs and AI Frameworks (LangChain, OpenAI, HuggingFace, LangGraph, etc.)
* Experience with Git and Jenkins.
* Strong problem-solving skills, a passion for innovation, and a self-driven mindset.
* Excellent communication and collaboration skills.
* Familiarity with AWS AI/ML services and cloud-based deployments (Advantage).
* Experience working with MLOps tools, including model registry, experiment tracking, and model serving (Advantage).
What We Are Looking For Independent and Self-Driven: Were building an AI Department from the ground up, so we need someone who is proactive, takes ownership, and thrives in a startup-like environment. Passion for Innovation: Whether its building scalable data infrastructure or creating advanced AI models, we are looking for someone passionate about solving complex challenges and delivering innovative solutions. Collaboration Skills: Appdome is all about teamwork. You will collaborate with engineers, data scientists, and product teams to build impactful solutions. Strong communication and interpersonal skills are key. Adaptability and Problem-Solving: Things move quickly at Appdome. You should be able to adapt to changing requirements and quickly solve problems in a fast-paced, dynamic environment. Can-Do Attitude: Were looking for motivated individuals who take the initiative, face challenges head-on, and can work independently while contributing to team success. About the Company: Appdome's mission is to protect every mobile app worldwide and its users. We provide mobile brands with the only patented, centralized, data -driven Mobile Cyber Defense Automation platform. Our platform delivers rapid no-code, no-SDK mobile app security, anti-fraud, anti-malware, anti-cheat, anti-bot implementations, configuration as code ease, Threat-Events threat-aware UI / UX control, ThreatScope Mobile XDR, and Certified Secure DevSecOps Certification in one integrated system. With Appdome, mobile Developers, cyber and fraud teams can accelerate delivery, guarantee compliance, and leverage automation to build, TEST, release, and monitor the full range of cyber, anti-fraud, and other defenses needed in mobile apps from within mobile DevOps and CI/CD pipelines.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Senior Data Scientist to join our dynamic and collaborative team in Tel Aviv. In this role, you will shape strategic initiatives in the domain of AI and algorithm development, driving the creation of deep and innovative capabilities that push the boundaries of AI-driven solutions. By blending cutting-edge methods in Generative AI and Applied Machine Learning, youll play a pivotal part in defining our next generation of advanced, data-driven products and services.

Here are a few of the things you will do:

Collaborate with other team members: Foster an environment where colleagues can thrive. Seek opportunities to enhance team effectiveness, share expertise, and promote a culture of continuous learning.
Lead Applied Research & Development: Drive projects from focused, time-bound experimentation using scientific tools to delivering robust, production-ready solutions.
Strategic Impact: Partner with cross-functional stakeholders to identify, prioritize, and execute on high-impact AI and ML initiatives, ensuring alignment with business objectives.
Hands-On Innovation: Stay up-to-date with the latest technical and scientific advancements in AI, maintaining an experimental mindset to test, adopt, and refine emerging techniquesparticularly in Generative AI and LLMs.
Full Solution Ownership: Take accountability for project outcomesgathering requirements, developing data-driven solutions, and ensuring smooth deployment and operation through best-in-class MLOps practices.
Requirements:
Strong problem-solving mindset, with a passion for continuous innovation.
5+ years of professional experience in Data Science/ML Engineering roles, including at least one role with a tenure of two years or more in the same organization.
Masters or Ph.D. degree in Computer Science, Engineering, or a related field.
Demonstrated accountability and stakeholder management: Capable of gathering requirements and translating them into actionable, data-driven solutions, while taking full ownership of the outcomes.
Proven track record of deploying ML solutions to production, adhering to proper MLOps practices throughout the model lifecycle.
Working Experience with LLMs, usage in domain-specific problems.
This position is open to all candidates.
 
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עדכון קורות החיים לפני שליחה
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תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Search Marketing Strategist to define and drive the paid search strategy for our brands across global markets. This is a senior-level role focused on performance, innovation, and scale managing over 100M in annual paid search spend across multiple platforms, including Google Ads, Apple Search Ads, and Bing.

Youll play a central role in shaping our acquisition strategy, collaborating with product, creative, and analytics teams to deliver sustainable growth in one of the most competitive industries in the world.

Responsibilities:
What Youll Do:
Define and lead the strategic direction of paid search marketing for our brands across global markets
Develop acquisition frameworks and campaign architectures that drive scalable and sustainable growth in highly competitive regions.
Identify opportunities to innovate in bidding strategies, audience segmentation, measurement, and creative messaging.
Partner with data, product, and creative teams to align paid search with broader business and brand objectives.
Translate performance insights into business recommendations and influence cross-functional stakeholders up to senior leadership level.
Contribute to the development of best practices, mentor junior team members, and help shape the overall performance marketing culture.
Requirements:
A senior performance marketer with 5+ years of hands-on experience in Google Ads, Apple Search Ads, and Bing.
Proven track record of driving growth at scale, ideally managing annual budgets of 10M+ across multiple brands or markets.
Strategic thinker with strong analytical skills able to translate data into actionable insights and long-term growth strategies.
Experienced in modern attribution models, incrementality testing, and marketing tech stacks (e.g., GA4, SA360, GMP, DV360, CM360).
Adept at cross-functional collaboration with creative, data, product, and commercial teams.
Comfortable in a high-paced, high-stakes environment where performance and innovation are equally valued.
A strong communicator who can influence stakeholders at all levels, from peers to C-level.
Experience in the betting, gaming, or similarly regulated B2C industry is a strong advantage.
Knowledge or passion for sports is a plus.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8324084
סגור
שירות זה פתוח ללקוחות VIP בלבד