לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור במרכז

Our growing Int'l E-commerce Department is on the search for an experienced PPC Analyst-
The Paid Media Analyst is responsible for implementing paid acquisition strategies and creating, managing, and optimizing campaigns on Google, facebook, TikTok and more.
Budget management and target audience analysis.
Excellent analytical skills to track KPIs, identify areas for improvement, and generate insightful reports.

Purpose & Overall Relevance For The Organization
-To lead and drive sustainable and profitable growth of the Retail channel across Own Retail & e-commerce in Israel
-Part of Israels Senior Leadership Team, direct report to Country Lead, dotted line to VP DTC Emerging Markets.
-Meeting and exceeding agreed KPI targets for net sales and profitability
-Leading and inspiring the market field and retail back office (RBO) teams to meet or exceed commercial goals and KPIs, and build brand equity.
-Focusing on the development of a trading and service culture across DTC along with full responsibility of Buying and Merchandising, Real Estate, Store Development and VM Execution Excellence for the sales channels
-Implementing and driving agreed Global retail processes and guidelines for field and RBO; feeding back cluster needs to the Global Retail for the ongoing development of global processes and as per guidance from EM DTC
-Developing and executing local retail relevant and specific processes in close cooperation with the Global Retail

Key Responsibilities
-Drive and implement the cluster DTC Strategy, focusing on the 5 Ps: People, Product, Premises, Processes and Profit, to continuously maximise profitability from the store portfolio, whilst ensuring this covers the requirements for each country and in conjunction with key stakeholders, including the Market MD, EM DTC function and Global Retail
-Manage and control operational expenses in line with the cluster retail budget
-Make commercial decisions at cluster level by analysing the retail KPIs and local retail trends and needs
-Create and drive a high-performance culture across the cluster by setting clear expectations and targets, analysing stores performance, holding Retail Operational leads accountable and giving appropriate and prompt feedback
-Ensure identification and improvement of best practices by own store format and compliance within the cluster retail store portfolio
-Develop and implement advanced components for enhancing the adidas global retail business model (logistics, IT, reporting, staff deployment planning, training) with the respective functions
-Support the creation of operational guidelines in close cooperation with the global retail and ensure local implementation
-Critically look at current processes and relevance for the specific cluster.
-Actively communicate necessary adaptation to global retail guidelines
-Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement
-Ensure high employee engagement at every level through effective motivation, coaching, training, development and living our culture by demonstrating 3Cs
-Lead and direct the real estate portfolio for RBO across Israel
Continuously monitor and improve the Planning, Buying & Distribution process
-Provide a clear vision and direction to the Retail teams with relevant objectives and KPIs

Key Relationships
Consumers
Cluster Retail Back Office (RBO) team
District Managers and Store Managers
EM DTC
Global Retail
Cluster Senior Management team
Cluster brand and trade marketing teams
Cluster finance team