לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור בהרצליה

We are currently looking for an experienced Marketing Operations Team Lead to join our marketing team in Israel. In this role, you will be a crucial driver in optimizing our marketing processes, enhancing data-driven decision-making, and leading a team of skilled marketing operations professionals.

You will:

Lead and mentor the Marketing Operations manager and provide guidance and performance feedback to ensure the professional development and success of team members.
Manage technical aspects of key marketing systems (marketing automation, CRM), generate, track, distribute reports, and inform on marketing and sales activities.
Establish and maintain scalable processes that ensure best practices in demand generation and database management.
Monitor and maintain data quality within the marketing database.
Manage and optimize the marketing technology stack, evaluate new technologies, and ensure a seamlessly integrated tech stack to improve marketing and sales performance.
Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions.
Create scalable processes to support communication and collaboration across different departments.
Establish KPIs and benchmarks for marketing operations, continuously monitoring and optimizing to meet business objectives.
Work closely with Marketing, SalesOps, and Sales on funnel analysis and metrics across Inbound ABX activities.

We are seeking an action-oriented, Product Marketing Manager who is craving to be part of a great company, disruptive product offering, and fast-growing industry. The Product Marketing Manager will join our top touch product marketing team. He will be responsible for driving key elements of our GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, and events and developing persona-based solution messaging.

**The position is temporary for 6-8 months, with a possibility for extension.**

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers problems.

You will:

Collaborate with sales, product management, and other teams to develop product marketing content to support our GTM strategy.
Coordinate and execute product launches including messaging and positioning
Manage the creation and regular updates of the website content and our support site, ensuring that the latest messaging is represented.
Create product guide videos showing our product and features capabilities and value for our clients.

We are now searching for a Senior Content Marketing Manager (Manager, not just Writer) with significant experience in B2B content marketing to join our content team.

The ideal candidate:

We are looking for a dynamic personality, someone who can take initiative, lead projects, connect the dots, and make things happen - also by always asking the right questions, pushing boundaries, and questioning the status quo.

Obviously, as a Senior Content Marketing Manager, the ideal candidate will also have to be a proven, versatile writer who can copy-edit and line-edit different types of materials (written by others) to make sure strategy and tone are aligned with the big picture.

Responsibilities:

For about half the time, you will write engaging materials that range from short-copy to ebooks and everything in between.
This requires collaborating with stakeholders from other teams, understanding (and questioning) briefs, and delivering quality materials on tight, dynamic deadlines.
For the other half of your time, you will help other team members see the big picture, connect the dots, and uphold high standards regarding alignment of strategy and voice while regularly meeting deadlines.
This requires a dynamic, never-settling, and curious personality, someone well-versed in moving projects from A to Z, and someone who is relentless in their passion to make sure everything we create is top-notch, not only their own tasks.
In between, you will also own and lead content projects initiated by the Head of Content, VP Brand, Chief Strategy Officer, and yourself.
This requires the ability to hear something once and then run with it.
The person in this role will also help with the daily prioritization of the entire teams tasks, which requires a strategic mindset.
They will regularly help other team members solve problems on the go, ensuring we meet deadlines while providing quality materials.
Developing great connections with stakeholders from other teams and a fantastic understanding of the subject matter will be crucial to succeed in this role, which requires a curious, self-starting personality, too.

We are looking for an experienced internal communications specialist to join the Israeli Research & Development Center Employee Communications team.
This opportunity will allow you to help build comprehensive internal communications programs and plans, from developing key messages to execution.
You are bringing a combination of creativity and a proven track record in developing impactful internal communications and programs.
mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Build strategic communications plans for key internal stakeholders.
Create communications with powerful, engaging and inspiring messaging.
Research for content to identify outside-the-box content opportunities.
Drive internal campaigns for large scale initiatives.
Manage internal communications channels.
Test and develop new internal communication channels and media.
Work closely with graphic designers to develop visually appealing content.
Measure, present and improve the effectiveness of messaging, channels and practices.

We are now in the process of expanding our product offering and GTM strategy and are seeking a talented and motivated Digital Marketing Manager to join this effort.
This position is full-time, hybrid, in our offices in Herzliya.
Responsibilities:
Plan and execute email marketing campaigns including strategy, execution, and optimization - including sales outreach campaigns, segmented lead nurturing programs, and newsletters.
Develop and execute account-based marketing strategies while focusing on key accounts and high-value prospects, aligning campaigns with overall business goals.
Test new paid channels, run A/B tests, and optimize campaign activity to maximize ROI and efficiency.
Initiate, manage and collaborate cross-functionally with other teams (product marketing, content, sales, etc.) to generate the most effective funnel across all marketing channels (ads, content, email, etc.).
Produce webinars that align with the companys product strategy.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Own the companys website and collaborate with team members and consultants to ensure an optimal user journey, content currency and design.
Work with the companys sales team, industry partners and customers and drive joint-marketing activities.
Produce onsite events as needed.

Required PRODUCT MARKETING MANAGER
For nearly 30 years, the incredible minds at our company around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends, and help make the world a safer place with leading investigative analytics software solutions.
We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.
As Product Marketing youll:
Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
Create compelling marketing content and sales enablement collaterals.
Develop and implement GTM strategies and demand generation activities.
Work closely with business stakeholders to maximize business potential of existing/new customers.
Assist with competitive analysis and market research.
Join strategic marketing workshops, international events, and customer meetings.
You will report to the GM of the Cyber & Web Intelligence group and be part of an industry leading product management.
The role requires handling exciting marketing activities and hands on operations.