דרושים » פרסום שיווק ויחסי ציבור » Digital Marketing Manager

We are looking to hire its next Paid Acquisition Lead, but before you dive in, ask yourself if you:
Have Linkedins ad library bookmarked in your browser?
Send or tag co-workers in creative, funny, inspiring, etc. you see on social media?
Geek out on good ad copy in search?
Consider yourself a data aficionado?
Love coaching and building out teams?
Enjoy taking top-down business strategy and translating it into action?
Then this role is for you!
Reporting to the Director of Growth Marketing, you will own global performance marketing across 4 regions and 8 business units and manage a team of three and an external agency. You will have extensive experience developing and executing global digital marketing strategies, finding and scaling growth levers that drive business results, and a strong track record of leading small, nimble teams where insight-driven decision making defines the team culture.
You will be accountable for driving new logo pipeline creation - and ultimately revenue across our products and solutions - and the teams professional development.
What you'll do:
Own new business creation for both Self-Service and Sales-Assisted customer journeys leveraging paid acquisition channels and translating business goals into a full-funnel paid marketing strategy
Own creative strategy and the ad creative process end-to-end from campaign ideation to creation to launch to measurement, and ongoing optimization
Oversee budget planning and forecasting, including establishing KPIs and targets, providing regular insights on performance to management and regional stakeholders, and ensuring teams are optimizing to targets (and propose changes based on performance) ensure efficient allocation and maximum ROI
Enable the team to succeed by building the right internal processes, data infrastructure, reporting cadence, creative sprint workflow,
Directly manage the opening and optimization of new ad channels such as Quora, Reddit, Capterra, CTV, etc.
Maintain alignment with our operations team to ensure data accuracy and digital media optimization and performance is being evaluated properly
Work with our analytics team to define key metrics, measure appropriate impact, and build out critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing
Stay abreast of emerging technologies, the competitive landscape, and explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing ecosystem and customer privacy landscape and identify new opportunities for experimentation and scaling.

Required SOLUTION MARKETING MANAGER - GAMING
Herzliya
Our Solution Marketing team is composed of experts in their field who are responsible for integrating our customers perspectives and language. It is a unique team responsible for researching and leading collaborative, cross-departmental go-to-market and product solutions.
The mission of the Solution Marketing Manager (Gaming) is to spearhead our efforts in capturing the gaming market. This role is tasked with driving research and insights to build relevant solutions. These will be implemented with the product and GTM teams to provide strong value to gaming companies, ensuring we are positioned as a key enabler of their growth and expansion. The SMM responsible for gaming will lead gaming-related events and drive the company for Games brand & offering to capitalize on new market opportunities, expand the customer base and implement strategies to enhance sales effectiveness and growth.
You will be an integral part of our growing Solution Marketing team, encompassing a diverse group of marketing professionals with expertise in various segments of the digital economy. The team operates in a dynamic, fast-paced environment, fostering innovation and collaboration across multiple key departments to drive the company's strategic goals. Team members bring a mix of marketing, analytical, and strategic skills to the table, working together to address the complexities of mobile app marketing in the digital age.
If you are an experienced, data-driven marketer with a passion for leading cross-departmental solutions and a proven track record in different roles in the gaming vertical, we invite you to apply and help us lead the way.
What you'll do:
Utilize your market experience and understanding to inform our go-to-market initiatives and influence our product roadmap.
Continuously research the gaming sector to uncover key trends, pain points, and opportunities
Leverage analytics and customer insights to craft evidence-based strategies, ensuring our decisions are guided by data and aimed at measurable outcomes
Identify growth opportunities and catalyze action across the organization to seize these chances. Working with management, product teams, and customer-facing roles, you will uncover and pursue new avenues for growth, pushing for solutions that align with our Gaming objectives and challenges
Translating complex insights into actionable strategies, you will spearhead the development of solutions that address the specific challenges faced by our prospects and customers in their growth
Leverage us for Games brand to package product suite and messaging, tailoring supporting GTM initiatives and product development to bring a compelling offering to gaming customers that drive higher adoption and upsell
Maintain key assets in collaboration with product managers, product marketing managers, and industry leads, ensuring our teams have the knowledge and tools they need to succeed
Lead along with regional marketing teams gaming-dedicated events that accelerate our sales pipeline and brand awareness.

We are currently looking for an experienced Marketing Operations Team Lead to join our marketing team in Israel. In this role, you will be a crucial driver in optimizing our marketing processes, enhancing data-driven decision-making, and leading a team of skilled marketing operations professionals.

You will:

Lead and mentor the Marketing Operations manager and provide guidance and performance feedback to ensure the professional development and success of team members.
Manage technical aspects of key marketing systems (marketing automation, CRM), generate, track, distribute reports, and inform on marketing and sales activities.
Establish and maintain scalable processes that ensure best practices in demand generation and database management.
Monitor and maintain data quality within the marketing database.
Manage and optimize the marketing technology stack, evaluate new technologies, and ensure a seamlessly integrated tech stack to improve marketing and sales performance.
Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions.
Create scalable processes to support communication and collaboration across different departments.
Establish KPIs and benchmarks for marketing operations, continuously monitoring and optimizing to meet business objectives.
Work closely with Marketing, SalesOps, and Sales on funnel analysis and metrics across Inbound ABX activities.

We are seeking an action-oriented, Product Marketing Manager who is craving to be part of a great company, disruptive product offering, and fast-growing industry. The Product Marketing Manager will join our top touch product marketing team. He will be responsible for driving key elements of our GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, and events and developing persona-based solution messaging.

**The position is temporary for 6-8 months, with a possibility for extension.**

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers problems.

You will:

Collaborate with sales, product management, and other teams to develop product marketing content to support our GTM strategy.
Coordinate and execute product launches including messaging and positioning
Manage the creation and regular updates of the website content and our support site, ensuring that the latest messaging is represented.
Create product guide videos showing our product and features capabilities and value for our clients.

We are now searching for a Senior Content Marketing Manager (Manager, not just Writer) with significant experience in B2B content marketing to join our content team.

The ideal candidate:

We are looking for a dynamic personality, someone who can take initiative, lead projects, connect the dots, and make things happen - also by always asking the right questions, pushing boundaries, and questioning the status quo.

Obviously, as a Senior Content Marketing Manager, the ideal candidate will also have to be a proven, versatile writer who can copy-edit and line-edit different types of materials (written by others) to make sure strategy and tone are aligned with the big picture.

Responsibilities:

For about half the time, you will write engaging materials that range from short-copy to ebooks and everything in between.
This requires collaborating with stakeholders from other teams, understanding (and questioning) briefs, and delivering quality materials on tight, dynamic deadlines.
For the other half of your time, you will help other team members see the big picture, connect the dots, and uphold high standards regarding alignment of strategy and voice while regularly meeting deadlines.
This requires a dynamic, never-settling, and curious personality, someone well-versed in moving projects from A to Z, and someone who is relentless in their passion to make sure everything we create is top-notch, not only their own tasks.
In between, you will also own and lead content projects initiated by the Head of Content, VP Brand, Chief Strategy Officer, and yourself.
This requires the ability to hear something once and then run with it.
The person in this role will also help with the daily prioritization of the entire teams tasks, which requires a strategic mindset.
They will regularly help other team members solve problems on the go, ensuring we meet deadlines while providing quality materials.
Developing great connections with stakeholders from other teams and a fantastic understanding of the subject matter will be crucial to succeed in this role, which requires a curious, self-starting personality, too.

We are looking for an experienced internal communications specialist to join the Israeli Research & Development Center Employee Communications team.
This opportunity will allow you to help build comprehensive internal communications programs and plans, from developing key messages to execution.
You are bringing a combination of creativity and a proven track record in developing impactful internal communications and programs.
mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Build strategic communications plans for key internal stakeholders.
Create communications with powerful, engaging and inspiring messaging.
Research for content to identify outside-the-box content opportunities.
Drive internal campaigns for large scale initiatives.
Manage internal communications channels.
Test and develop new internal communication channels and media.
Work closely with graphic designers to develop visually appealing content.
Measure, present and improve the effectiveness of messaging, channels and practices.