לוח משרות דרושים מנהל שיווק בנתניה

seeking a dynamic and experienced Senior Product Marketing Manager to join the marketing department. As the Senior Product Marketing Manager, you will play a pivotal role in shaping the market positioning and go-to-market strategy.

Responsibilities:
Market Strategy and Positioning:
Conduct market research to understand industry trends, customer needs, and competitive landscape.
Define and articulate unique value proposition in the context of public transportation planning and scheduling.
Go-to-Market Strategy:
Develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
Collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
Content Creation and Messaging:
Create compelling and effective marketing collateral, including product messaging, sales enablement materials, and case studies.
Develop content for various channels, including website, blog, social media, and industry publications.
Sales Enablement:
Work closely with the sales enablement team to provide them with the necessary tools, training, and resources to effectively communicate product value propositions.

Develop sales enablement materials, such as presentations, battle cards, and objection handling guides.
Customer Advocacy:
Work closely with the revenue and customer success teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
Leverage customer feedback to enhance product positioning and inform future product development.
Competitive Analysis:
Monitor and analyze competitor activities, products, and strategies to identify market opportunities and threats.
Provide insights to internal teams to inform product roadmap and feature prioritization.
Collaboration:
Collaborate with product management, sales, and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.

This role offers a great opportunity for growth in the product marketing world; it is a blend of business, product, and marketing disciplines. As a Product Marketing Manager, you will play a key role in supporting growth initiatives and ensuring our business strategy stays in tune with evolving market dynamics. Working collaboratively with the team, you will contribute to crafting go-to-market plans and providing the sales team with essential marketing collaterals.

Your Responsibilities

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team
Analyze data sets to extract insights
Collaborate on go-to-market plans, take part in identifying new growth opportunities through market research, customers insights and field feedback
Define ICPs for target segments
Identify the pains/challenges of target segments
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards
Work closely with the digital marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more
Work closely with the Sales team to reinforce our narrative and solution offering, and incorporate field feedback for continuous optimization
Reporting to the Director of B2B product marketing

Required Revenue Operations Specialist
About The Position:
As a Revenue Operations Specialist, you will play an important role in maximizing our companys revenue potential and optimizing ROI through the effective administration and implementation of CRM systems, tools, and data analysis processes. You will support the alignment and streamlining of our revenue functions, such as sales, marketing, and customer success/service teams, contributing to the efficiency and modernization of our operations. This role is ideal for someone who is detail-oriented, tech-savvy, and passionate about leveraging data to drive business success.
Key Responsibilities:
CRM Administration and Tools Implementation:
Serve as the administrator for our CRM (Salesforce) and MAP (HubSpot), ensuring optimal performance, customization, and integration with other tools in our tech stack.
Implement and ongoing maintenance of sales and marketing technologies such as 6sense, Chili Piper, and Salesloft to enhance our go-to-market strategies.
Data Analysis and Enrichment:
Develop and maintain a robust data collection infrastructure to support data-driven decision-making.
Perform data enrichment and hygiene tasks to maintain the accuracy and completeness of our database.
Generate insightful reports and dashboards for ongoing visibility into our operations and performance.
Process Optimization:
Assist in strategizing, planning, and implementing systems and processes that support our go-to-market efforts.
Contribute to the creation and optimization of processes such as lead qualification & routing, demo monitoring, and opportunity management.
Cross-functional Collaboration:
Work closely with cross-functional teams to ensure alignment and enablement, fostering a culture of collaboration and efficiency.
Provide ad-hoc deep dive analysis and support for executive management on various go-to-market use cases.
Growth and Innovation:
Participate in the planning and execution of strategies for sustainable growth, especially in times of budget constraints and evolving targets.
Contribute to content creation through industry research and account-based research to support our marketing efforts.