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This role offers a great opportunity for growth in the product marketing world; it is a blend of business, product, and marketing disciplines. As a Product Marketing Manager, you will play a key role in supporting growth initiatives and ensuring our business strategy stays in tune with evolving market dynamics. Working collaboratively with the team, you will contribute to crafting go-to-market plans and providing the sales team with essential marketing collaterals.

Your Responsibilities

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team
Analyze data sets to extract insights
Collaborate on go-to-market plans, take part in identifying new growth opportunities through market research, customers insights and field feedback
Define ICPs for target segments
Identify the pains/challenges of target segments
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards
Work closely with the digital marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more
Work closely with the Sales team to reinforce our narrative and solution offering, and incorporate field feedback for continuous optimization
Reporting to the Director of B2B product marketing

we are looking for a seasoned VP Product that will head the Product team, shape the companys strategy, and own the roadmap and the delivery.
As a VP Product, you will:
Be involved in the AdTech industry and be on top of the trends of an ever evolving sector
Define and shape the Product strategy and offering, and its evolution as part of a Business and Product vision
Own and shape the roadmap of the company, in a fast growing pace
Execute on the roadmap and own the delivery of the items to the Business team
Lead and be part of continuous Product Marketing and Discovery, in a heavy A/B testing methodology
Lead a strong team that will be at the center of decisions and delivery between the Business, Engineering and Data teams
Report to our SVP Product & Engineering

Required Revenue Operations Specialist
About The Position:
As a Revenue Operations Specialist, you will play an important role in maximizing our companys revenue potential and optimizing ROI through the effective administration and implementation of CRM systems, tools, and data analysis processes. You will support the alignment and streamlining of our revenue functions, such as sales, marketing, and customer success/service teams, contributing to the efficiency and modernization of our operations. This role is ideal for someone who is detail-oriented, tech-savvy, and passionate about leveraging data to drive business success.
Key Responsibilities:
CRM Administration and Tools Implementation:
Serve as the administrator for our CRM (Salesforce) and MAP (HubSpot), ensuring optimal performance, customization, and integration with other tools in our tech stack.
Implement and ongoing maintenance of sales and marketing technologies such as 6sense, Chili Piper, and Salesloft to enhance our go-to-market strategies.
Data Analysis and Enrichment:
Develop and maintain a robust data collection infrastructure to support data-driven decision-making.
Perform data enrichment and hygiene tasks to maintain the accuracy and completeness of our database.
Generate insightful reports and dashboards for ongoing visibility into our operations and performance.
Process Optimization:
Assist in strategizing, planning, and implementing systems and processes that support our go-to-market efforts.
Contribute to the creation and optimization of processes such as lead qualification & routing, demo monitoring, and opportunity management.
Cross-functional Collaboration:
Work closely with cross-functional teams to ensure alignment and enablement, fostering a culture of collaboration and efficiency.
Provide ad-hoc deep dive analysis and support for executive management on various go-to-market use cases.
Growth and Innovation:
Participate in the planning and execution of strategies for sustainable growth, especially in times of budget constraints and evolving targets.
Contribute to content creation through industry research and account-based research to support our marketing efforts.

As a Revenue Operations Specialist, you will play an important role in maximizing our companys revenue potential and optimizing ROI through the effective administration and implementation of CRM systems, tools, and data analysis processes. You will support the alignment and streamlining of our revenue functions, such as sales, marketing, and customer success/service teams, contributing to the efficiency and modernization of our operations. This role is ideal for someone who is detail-oriented, tech-savvy, and passionate about leveraging data to drive business success.
Key Responsibilities:
CRM Administration and Tools Implementation: Serve as the administrator for our CRM ( salesforce ) and MAP (HubSpot), ensuring optimal performance, customization, and integration with other tools in our tech stack. Implement and ongoing maintenance of sales and marketing technologies such as 6sense, Chili Piper, and Salesloft to enhance our go-to-market strategies. data Analysis and Enrichment: Develop and maintain a robust data collection infrastructure to support data -driven decision-making. Perform data enrichment and hygiene tasks to maintain the accuracy and completeness of our database. Generate insightful reports and dashboards for ongoing visibility into our operations and performance. Process Optimization: Assist in strategizing, planning, and implementing systems and processes that support our go-to-market efforts. Contribute to the creation and optimization of processes such as lead qualification & routing, demo monitoring, and opportunity management. Cross-functional Collaboration: Work closely with cross-functional teams to ensure alignment and enablement, fostering a culture of collaboration and efficiency. Provide ad-hoc deep dive analysis and support for executive management on various go-to-market use cases. Growth and Innovation: Participate in the planning and execution of strategies for sustainable growth, especially in times of budget constraints and evolving targets. Contribute to content creation through industry research and account-based research to support our marketing efforts.