לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור

The Business Performance department is responsible for enhancing the business success by ensuring excellence in the performance of all business aspects including marketing, games & product design, retention, monetization, etc.
The department builds, operates, and optimizes the processes across the entire company through the top of the art analytical capabilities & product understanding.
Responsibilities:
Leverage multiple massive and complex data sets to understand our products in depth, identify areas of opportunity
Conduct in-depth analysis of player behavior , utilizing data-driven methodologies to dissect and understand player actions, preferences, and engagement patterns across diverse player segments.
Work closely with the product teams to analyze existing features and ensure a successful implementation of new features.

Continuously evaluate the effectiveness of offer segmentation techniques and identify opportunities for refinement and optimization

Consistently monitor the product KPIs to ensure its health and drive the product focus

Plan and analyze effective A/B tests in order to improve business KPIs.

Build automated dashboards and reports to facilitate company-wide awareness and understanding of key business metrics and players' experience.

We are seeking a talented and versatile Marketing Specialist to join our growing team in Tel Aviv.
As a Marketing Specialist, you will play a crucial role in shaping our brand identity, enhancing our market presence, and enabling our go-to-market teams success. This role offers the opportunity to work in a fast-paced, collaborative environment where your creativity and initiative will be valued.
Key Responsibilities:
Content Creation for GTM Teams:
Develop persuasive and informative content to support our go-to-market (GTM) teams, including sales decks, one-pagers, award submissions, educational materials, and more.
Collaborate closely with sales, marketing, and product teams to understand key messaging and value propositions, translating them into compelling narratives and visuals.
Craft engaging and tailored content to address the needs and pain points of target audiences, driving awareness, engagement, and conversion.
Ensure consistency and accuracy of messaging across all GTM materials, adhering to brand guidelines and tone of voice.
Develop materials consistent with our visual identity across field and digital marketing as well as go-to-market collateral.
Create visually appealing graphics and multimedia assets to support various marketing initiatives, such as presentations, infographics, videos, and social media content.
Collaborate with cross-functional teams to maintain brand consistency and integrity across all touchpoints, ensuring a cohesive and memorable brand experience.
Stay abreast of design trends and best practices, continuously evolving and refining our brand aesthetic to resonate with target audiences.

We are seeking a highly motivated, experienced individual to join our SEO team as an SEO Manager.
In this role, you will be responsible for developing and implementing an effective SEO strategy that aligns with our companys goals.
Your duties will include optimizing our website using both on-page and off-page tactics, collaborating closely with cross-functional departments, and engaging with diverse external companies.
Additionally, you will play a pivotal role in our migration plans and be a significant contributor to our outreach efforts. Managing the editorial content on our website will also fall under your purview, all with the aim of driving organic traffic growth.
Responsibilities:
Manage our web assets and continuously grow relevant traffic.
Content marketing, from strategy all the way through to publishing.
Ongoing technical and on-page optimization efforts.
Continuously research the market, competitors, and keywords Manage and optimize link profiles and outreach campaigns.
Collaborate with teammates, internal teams, and external providers.
Monitor and report on progress via analysis and presentation.
Stay updated on SEO developments and adapt strategies accordingly.
Help team members enhance their SEO skills to improve results.

We are seeking a highly motivated, experienced individual to join our growing Mobile UA team.
As a User Acquisition Manager, you will manage high budget global campaigns throughout a variety of different mobile UA channels including Offerwalls, Pre-loads, Emulators and more.
This is a hands-on, data centric role, where analytics and cross-department collaboration are an essential part of the day-to-day work.
Our ideal candidate has previous experience with performance marketing in mobile apps, specially with Offerwall campaigns, a results oriented mindset and deep understanding of the mobile ecosystem, as well as having a proactive approach to work.
Responsibilities:
● Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, Pre-loads and others.
● Grow existing activities as well as procure new sources of mobile acquisition.
● Hit aggressive target KPIs through ongoing optimization, innovation and testing.
● Work closely with management to develop a UA road-map
● Collaborate with other departments, such as Ad-monetization, Product, Research and Creative Studio to develop and improve UA strategies and activities.
●Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
● Develop new insights, testing methodologies and process improvements for UA, analysis, and internal workflows.
● Be on top of upcoming market and industry trends.

We are looking for a Games and Market Research Team Lead.
Responsibilities:
Monitoring and analyzing competitors games.
Breaking down new games.
Monitoring and reporting on Market Trends.
Presenting reports to all levels of management.
Deeper Ad-Hoch Games Research as needed.
Work with a wide range of internal clients.
Reviewing Financial Reports.