דרושים » אינטרנט ודיגיטל » Demand Generation ABM Manager

We are seeking a dynamic Content Manager to spearhead our content creation and strategy efforts.
This role involves managing and enhancing our brand messaging across various platforms, leading content strategy in alignment with our product vision, and overseeing a team of talented freelancers.
The ideal candidate will possess compliance, and social media management, with a knack for developing engaging content that resonates with our audience.
Key Responsibilities:
Content Creation and Strategy:
Take ownership of the website's content and brand messaging, ensuring alignment with SEO, product, PPC, business development, and growth strategies.
Research, write, and edit compelling content, including landing pages, blog posts, and micro-copy elements like promotions, pop-ups and sliders.
Lead and manage a team of content freelancers, overseeing relationships, budgets, and the development of new content channels (social media, videos, email marketing).
Content Oversight and Brand Management:
Execute a comprehensive content strategy, acting as the brand's guardian.
Manage external freelancers and content agency partnerships.
Curate and manage content for social media platforms to increase followers and enhance brand awareness.
Familiar with content writing tools like Hemingway, Grammarly and more.
Content Strategy and Implementation:
Conduct content audits, update existing content, and post regularly on our websites.
Engage in market research to understand user preferences and align content strategy accordingly.
WordPress Management:
Oversee the content management system (CMS), specifically WordPress, ensuring proper functionality, security, and performance.
Publish and schedule content updates, including articles, blog posts, images, and multimedia elements.
Monitor website performance metrics and user feedback to identify areas for improvement and optimization.
Conduct regular content audits to identify outdated or underperforming content and propose updates or removal as necessary.
Ensure all content meets established standards for grammar, style, and formatting, including proper use of headings, links, and multimedia elements.
Collaborate with cross-functional teams, including marketing, design, and development, to align content strategies with overall business objectives.

We are looking for a Paid Acquisition Specialist to join its growing team. We're looking for someone who can create, scale, and optimize high-volume PPC campaigns in various search channels.
The PPC Campaign Manager is responsible for our paid search campaigns including the development of overall strategy, innovation, optimization, and ROI analysis. You are a results-oriented individual who can maximize the performance of each campaign to achieve the companys growth goals. The environment is fast-paced and teamwork-oriented.
The candidate must be super analytical, independent, an out-of-the-box thinker, and a quick learner. If you have a proven record of success with a large paid search budget, have a great passion for PPC, and have at least 3 year of experience, come and join us.
This position is a temporary, maternity leave replacement.
What am I going to do?
Responsible for large-scale budget management and overseeing large-scale search campaigns to drive business objectives.
Develop, implement, and manage SEM strategies, focusing on account structure, ad-copy optimization, and performance analysis.
Manage paid search campaigns across various channels.
Create and maintain testing plans for all campaigns, encompassing aspects like copy, bidding strategies, and landing page variations to enhance campaign effectiveness.
Develop and maintain a monthly media plan, strategically allocating budget across all campaigns to maximize ROI.
Leverage analytics tools to continuously optimize the performance of marketing campaigns, making data-driven decisions to improve clicks, conversions, and ROI.
Monitor, analyze, and report on paid search campaign performances, providing actionable insights to stakeholders.
Stay updated with the latest trends and developments in PPC/SEM and digital marketing to ensure cutting-edge strategy implementation.
Collaborate with the marketing team to align paid search strategies with overall marketing objectives and company goals.

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies

Required SEO Specialist, B2B
What is the key purpose of a/n SEO specialist?
As a SEO specialist working in the Turnkey Commerce department in Ramat Gan
We are looking for an experienced SEO specialist with strong analytical and technical skills, to join our team. Their role will be to drive relevant and targeted organic search traffic for the largest publishers in the US.
This person will be working alongside an expert Editorial team, advanced Engineers, and a top-notch marketing team to create a robust SEO strategy to drive search traffic and brand visibility for the website.
We currently work in a hybrid work model giving employees the flexibility to work from home a few days a week. We have offices in Ramat Gan and Beer Sheva and are looking to grow to additional locations such as Jerusalem, where our employees have the opportunity to meet their teammates, connect with other teams and socialize with friends.
What are some of the things you do on a day-to-day basis?
Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, and creative teams.
Research opportunities that will drive valuable traffic for the business in collaboration with the business teams.
Work with other marketing departments to run cross-channel campaigns.
Execute technical audits to continuously improve the sites content quality.
Provide SEO insights and recommendations based on on-page SEO review, keyword research and competitive analysis.
Monitor and evaluate search results and performance across major search channels.

We are seeking a highly motivated, experienced Head of SEM to join our growing team in Tel Aviv.
The ideal candidate will thrive in a fast-paced environment, making strategic decisions amidst uncertainty, while inspiring teams to achieve new heights of success.
If you are ready to lead, innovate, and drive growth in the world of SEM, we invite you to join us on this exciting journey.
The successful candidate will be required to:
Strategic Leadership:
Develop and align paid media, specifically SEM, strategies with overarching company objectives, ensuring a cohesive vision.
Drive continuous improvement in methodologies to maintain a competitive edge in the market.
Stay updated on PPC trends, Google automation processes, and implement best practices accordingly.
Monitor and enhance the utilization of cutting-edge tools, identifying areas for refinement and efficiency.
Revenue Growth and Market Share:
Hold accountability for revenue growth, increased market share, and overall company profitability in the paid search domain.
Team Management and Mentoring:
Provide professional leadership within the department, implementing effective practices and techniques.
Manage and mentor Marketing Analysts and Team Leads, fostering growth and skill development.
Audit and assess business practices to ensure alignment with industry standards.
Identify and lead the integration of new technologies and capabilities for improved performance.
Growth Planning:
Identify and promote potential upcoming verticals to drive growth.
Lead initiatives and develop tools to optimize conversion rates across diverse channels and markets.
Analyze business results, track KPIs, and implement strategies to improve portal effectiveness.

we are looking for a Social Media Manager
About the Role:

Serve as a primary storyteller for across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content
Develop and execute strategies across all social media platforms, with a main focus on Instagram and TikTok, as well as Facebook and YouTube
Ideate, produce, and manage the creation of a range of content for social channels with the help of our in-house design and video teams
Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals
Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels
Establish strong partnerships across marketing, partnerships, and product teams to identify potential content creation opportunities
Align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition/member retention, and engagement/conversions
Execute the day-to-day management and maintenance of all social media channels, including posting scheduled content and maintaining a relevant highlights section
Build out weekly, monthly, and quarterly performance reports and ad-hoc social listening reports to continuously offer insights and improvement methods
Manage and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner

Who We're Looking For - The Dream Maker Join us as a Performance Marketing Maestro at Chargeflow, where your skills will be the engine that propels our B2B SaaS products to soaring success. We're not just looking for anyone – we're seeking a seasoned marketing maverick with a track record in both startup dynamism and industry icons. Do you boast at least 5 years of finely-tuned expertise in B2B SaaS performance marketing? If so, we want you to be the driving force behind our growth journey.
Your Arena
* Develop and execute performance marketing strategies for B2B software, focusing on user acquisition and revenue growth.
* Optimize no-touch marketing funnels and lead generation campaigns for B2B software.
* Conduct A/B testing, track results, and improve marketing performance.
* Create compelling content and write persuasive marketing campaigns.
* Build landing pages from scratch and ensure high conversion rates.
* Develop growth marketing plans and manage advertising budgets across platforms (Google, Facebook, etc.).
* Measure and track brand and content performance.
* Experience in Display, Remarketing, Retargeting, and Direct marketing campaigns.
* Knowledge of eCommerce platforms like Shopify, WooCommerce, and BigCommerce (advantageous).
* Work from our offices in Modiin four times a week.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe? We are looking for a User Acquisition Manager to join our talented Marketing Team. You will have the opportunity to take on a level of responsibility impossible to find in Israel. Handle and manage a multi-million dollar budget. Ensure brand consistency as you will be part of a growing brand and in a role where you can see your impact and immediate results. Optimize, refine, and manage our digital channels to drive new customer acquisition.
Your life at MA?LYS will look like…
* Lead strategic, high-volume experimentation on all key current and potential user acquisition channels.
* Develop, plan, execute, and optimize paid digital marketing strategies and initiatives, with a particular focus on paid social media.
* Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI and Direct-Response campaigns. Think holistically across the business to ensure resource allocation.
You will thrive in this role if you have…
* 2+ years of experience in performance marketing from a global company / as a consultant.
* A track record for successful execution of effective performance marketing campaigns. Ideally brings expertise in Paid Social (FB / IG / TikTok / Snapchat / Pinterest).
* Managed at least $100K a month in marketing spend.
* A creative mindset with a focus on delivering results.
* Working knowledge of Excel and large data analysis.
* Experience with direct response marketing strategies.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Strong organizational and multitasking abilities.