דרושים » פרסום שיווק ויחסי ציבור » User Acquisition Team Lead

we are looking for a User Acquisition Manager
What will you do ?
Hands-on management of user acquisition and retargeting activities with various partners (DSPs, SDK Networks, Incentivized, OEM, etc)
Monitor, analyze, and optimize campaigns to reach, maintain and exceed KPIs.
Plan, develop, and execute new marketing strategies & tests to enhance our UA and RT efforts.
Build and maintain strategic and fruitful partnerships with key acquisition partners.
Weekly updates on performance, trends, and initiatives done with the different media partners.
Collaborate with other team members and marketing channels, and share knowledge of the latest learnings to improve our marketing and other departments capabilities.
Cooperate with our creative marketing team and constantly test new & innovative ideas.
Cooperate with product Monetization, Game economy and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
Conduct market research to identify trends & new opportunities.
Keep up to date with the latest industry trends & updates, ensuring their implementation.

Required Head Of Clients
We are publishing innovators delivering data-driven technological solutions that transform publishers into scalable, thriving businesses. Constantly growing, we're always seeking people who share our company culture and are looking to make an impact. We offer plenty of room for learning and career growth, all while working with some of the finest people and companies in the industry.
The opportunity:
As the Head of Clients, you will shape the future of our client-facing operation. This role offers the chance to lead a team of dedicated Customer Success Managers and directly influence the companys entire partner portfolio. You will be at the forefront of strategic initiatives, driving client satisfaction and fostering strong relationships that enhance our market presence and growth.
Whats the day-to-day like?
Serve as the primary relationship holder for our partners, ensuring high levels of customer satisfaction.
Collaborate with the leadership team to define the strategic direction for client-facing solutions and ensure alignment with the companys overall business goals.
Build, lead, mentor, and support a team of Client Success Managers (CSMs) to ensure they are delivering exceptional service and meeting their individual and team targets.
Implement strategies to increase efficiency and effectiveness within your team, driving process improvements and innovation.
Monitor team performance against service level agreements (SLAs) and key performance indicators (KPIs).
Act as a point of escalation for resolving any significant client issues or complaints, ensuring swift resolution and maintaining trust.
Develop policies and procedures that address client concerns and enhance their overall experience.
Gather client feedback to better understand their needs and expectations. Analyze client insights to inform business decisions and contribute to the product development process with relevant client feedback.
Provide regular reports to the leadership team on client engagement, team performance, and the status of client-facing initiatives.
Ensure clear and effective internal communication within the team and across other departments to facilitate the smooth delivery of client solutions.
Leverage market insights to advise on potential opportunities or threats and recommend proactive measures.
Personally manage key accounts, ensuring the highest level of service and satisfaction.
Collaborate with Sales to develop accounts strategies and action plans to expand existing partnerships.
The role might include business travel (Up to 2-3 trips per year).

We are looking for an outstanding Account Manager to join our team in Israel who can manage our key accounts in the market that would want to advertise on Pinterest. The role would be managing advertising campaigns on Pinterest as well as being the subject matter expert to consult c-level clients.
What you'll be doing?
Manage and grow post-sale client relationships with top-tier, global advertisers.
Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization, provide step-by-step consulting and guidance from planning to execution of new solutions.
Analyze campaign performance data, creatives, and products to offer clients data-driven business insights and at the same time identify new opportunities and strategies to grow customers business (e.g. entering new markets, and launching new products or product updates).
Capacity to offer hands-on campaign setup and management services.
Resolve clients issues proactively, efficiently, and support by implementing solutions that prevent future problems.
Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
Manage significant structures and scaling challenges with the main objective to ensure continued customer success and growth.
Serve as external product consultant educating clients and their agencies on product solutions and best practices for Pinterest, and ultimately grow existing business partnerships.
Serve as a subject matter expert shedding light on industry trends and insights.
Work closely with teams of Account Leads, Industry Directors, Market Leads, Design & creative, Data, and Analytics.

A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
we create together and grow together. That's how we drive impact for ourselves, our company, and the communities we serve. Join us.

About the team:
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunities and solutions to exceed their expectations, securing future investment.

The role is to join the Client Solutions Team as Client Solutions Manager on a Fixed Term Contract.

You will be responsible for:

Managing and growing post-sale client relationships of auction ads offerings by monitoring and analyzing ad campaigns, and proactively take initiative to improve results.
Analysing campaign performance data to offer clients data-driven business insights, at the same time use those insights to improve our advertising offerings.
Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
Drive education on product and company updates, and share company best practices as relevant to clients or agencies' business.
Share marketplace feedback and guide our advertising strategy;
Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team;
Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign and provide technical support.
Responsible for improvement of product feature adoption and consistently drive the product improvement from market feedback.
Develop automated reports utilizing the company's internal data tools and Excel.

Our company cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012.
It brings them the fastest and most accurate live scores and online data notifications.
We take great pride in serving millions of loyal users in multiple languages on any device.
With our company, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide.
Like no other app, our users receive Real-Time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.
Our years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them.
If you want to be ahead of everyone else, our company is a must-own app on your mobile device.
Responsibilities:
* Manage a team of 2 user acquisition managers and an ASO manager.
* Hands-on management of mobile app campaigns on various traffic sources (SRNs).
* Set annual goals, monitor performance metrics, and budget tracking.
* Explore new user acquisition channels, TEST and adopt new analytic tools.
* Define requirements for data dashboards and advanced analysis from the data -analysts.
* Develop creative strategy and write creative briefs for the creative and UGC teams.
* Collaborate cross-functionally with data, Creative, Content, Finance and R&D.
* Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer.
* Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).

Required Senior Programmatic Performance Manager (Monetization)
As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical.
Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
Provide data-driven insights and recommendations to enhance overall revenue performance.
Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

We seek an experienced performance marketer/ demand generation lead, to manage our growing team of performance marketing specialists. Together, the team plans, builds, and executes various paid campaigns, across all relevant platforms and channels. Supporting various B2B solutions and audiences, the Demand Generation Lead will be tasked with strategizing and running the best campaigns to meet the different KPIs each B2B business unit has, while working closely with sales, marketing and other central teams.
What youll be doing:
Own all B2B paid campaigns including Merchant/Marketplace, globally, ensuring they are implemented efficiently and with best practices built in.
Design, define and build the entire user acquisition strategy across regions, products, platforms and audiences: sales-led and/or product-led.
Hire, manage and train professionals to manage all paid channels- PPC, paid publications, content syndication and others, while acting as a coach-player: hands-on running campaigns and owning them fully.
Optimize and report on all paid activities, finding and solving leaks in the funnel, and suggesting ways to improve our customer acquisition campaigns.
Make sure all campaigns assets from ad copy and creatives to website and forms are updated, optimized and set for success.
Work closely with local Sales teams to align on the best acquisition strategy based on their needs. Building a robust feedback loop, making sure SLAs are met, and deals are handled in a timely manner.
Work closely with other B2B marketing teams to come up with a holistic approach to customer acquisition.
Work closely with local and central teams on the creatives, messages, deliverables and localization of all required campaign assets.
Set KPIs across all demand gen channels and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.
Create A/B testing cycles to maximize campaign performance.

As a User Acquisition Manager you will be part of a team that is managing large scale paid campaigns on various networks (Google, Facebook, Instagram, TikTok, Twitter, etc). You will own the execution of evergreen and seasonal campaigns, initiate experiments, build new work methodologies and hack new creative concepts.



You will work closely with our internal creative, content, BI and analytics functions as well as with our media partners.

The Marketing Content Manager will lead the ontent strategy while playing a key role in developing, implementing, and executing integrated communication programs.
You will be responsible for the company's brand positioning, messaging, and overall editorial strategy. In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives.
Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms.
Responsibilities:
Develop, implement, and execute our overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the leadership team.
Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
Manage relationships with PR freelancers and/or external agencies and industry influencers.
Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.