לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור בהרצליה

The Business Performance department is responsible for enhancing the business success by ensuring excellence in the performance of all business aspects including marketing, games & product design, retention, monetization, etc.
The department builds, operates, and optimizes the processes across the entire company through the top of the art analytical capabilities & product understanding.
Responsibilities:
Leverage multiple massive and complex data sets to understand our products in depth, identify areas of opportunity
Conduct in-depth analysis of player behavior , utilizing data-driven methodologies to dissect and understand player actions, preferences, and engagement patterns across diverse player segments.
Work closely with the product teams to analyze existing features and ensure a successful implementation of new features.

Continuously evaluate the effectiveness of offer segmentation techniques and identify opportunities for refinement and optimization

Consistently monitor the product KPIs to ensure its health and drive the product focus

Plan and analyze effective A/B tests in order to improve business KPIs.

Build automated dashboards and reports to facilitate company-wide awareness and understanding of key business metrics and players' experience.

We are seeking a highly motivated, experienced individual to join our SEO team as an SEO Manager.
In this role, you will be responsible for developing and implementing an effective SEO strategy that aligns with our companys goals.
Your duties will include optimizing our website using both on-page and off-page tactics, collaborating closely with cross-functional departments, and engaging with diverse external companies.
Additionally, you will play a pivotal role in our migration plans and be a significant contributor to our outreach efforts. Managing the editorial content on our website will also fall under your purview, all with the aim of driving organic traffic growth.
Responsibilities:
Manage our web assets and continuously grow relevant traffic.
Content marketing, from strategy all the way through to publishing.
Ongoing technical and on-page optimization efforts.
Continuously research the market, competitors, and keywords Manage and optimize link profiles and outreach campaigns.
Collaborate with teammates, internal teams, and external providers.
Monitor and report on progress via analysis and presentation.
Stay updated on SEO developments and adapt strategies accordingly.
Help team members enhance their SEO skills to improve results.

We are seeking a highly motivated, experienced individual to join our growing Mobile UA team.
As a User Acquisition Manager, you will manage high budget global campaigns throughout a variety of different mobile UA channels including Offerwalls, Pre-loads, Emulators and more.
This is a hands-on, data centric role, where analytics and cross-department collaboration are an essential part of the day-to-day work.
Our ideal candidate has previous experience with performance marketing in mobile apps, specially with Offerwall campaigns, a results oriented mindset and deep understanding of the mobile ecosystem, as well as having a proactive approach to work.
Responsibilities:
● Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, Pre-loads and others.
● Grow existing activities as well as procure new sources of mobile acquisition.
● Hit aggressive target KPIs through ongoing optimization, innovation and testing.
● Work closely with management to develop a UA road-map
● Collaborate with other departments, such as Ad-monetization, Product, Research and Creative Studio to develop and improve UA strategies and activities.
●Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
● Develop new insights, testing methodologies and process improvements for UA, analysis, and internal workflows.
● Be on top of upcoming market and industry trends.

We are looking for a Games and Market Research Team Lead.
Responsibilities:
Monitoring and analyzing competitors games.
Breaking down new games.
Monitoring and reporting on Market Trends.
Presenting reports to all levels of management.
Deeper Ad-Hoch Games Research as needed.
Work with a wide range of internal clients.
Reviewing Financial Reports.

We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager & Copywriter that will take on a maternity lead position for 8 months. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability and writing amazing, responsible and capturing copy that will go hand in hand with our retention and acquisition initiatives. This is also an amazing opportunity to define the tone of voice of our marketing materials and lead communication projects in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role:
* Setting the tone of voice in all Casino marketing materials and communications, and ensuring alignment with brand guidelines
* Writing creative, persuasive, and engaging copy for emails, websites, banners, landing pages and other communications and marketing assets
* Working closely with marketing and creative teams on marketing materials from conception to completion
* Ensuring marketing objectives and creative briefs are met and up to brand standards in all marketing materials.
* Working on communication projects that engage new and existing users, build awareness and strengthen the brand.
* Being in charge of all the small print, disclaimers, and regulations to ensure player safety and concise communications that fall within our regulated markets.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. - Deep understanding of promotions details: bonus, terms, compliance guidelines. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability. This is an amazing opportunity to be part of an experienced team of online marketing professionals in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role: Creating long & short terms marketing plans for international market. Creating briefs that describe the marketing activity and goals. Collaborating with CTV, GMS, and CRM teams to: Optimize ACQ efforts, develop targeted marketing campaigns, and ensure customer loyalty and satisfaction. Be the main point of contact for all Gaming-related processes implementation for international market.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. Deep understanding of promotions details: bonus, terms, compliance guidelines. In charge of creating different offers to different players according to customer lifecycle: acquisition, conversion, retention, and reactivation Ensure that the brand messaging is local and consistent across all product touchpoints. Collaborate with the Product Marketing manager to introduce new features to enhance CX and differentiate the brand from competitors. Ensure that the product offering remains competitive and relevant. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

The Israeli Public Sector segment is opening Account Team Unit Lead position. The Leader will lead group of AE/ATS/Education experts in order to accelerate our market position and customers adoption of our best-in-class solutions. The ATU is covering local K12 system and Higer education institutions.

Responsibilities:
People Management:
3 years Proven experience in people management
Managers deliver success through empowerment and accountability by modeling, coaching, and caring.
Model - Live our culture. Embody our values. Practice our leadership principles.
Coach - Define team objectives and outcomes. Enable success across boundaries. Help the team adapt and learn.
Care - Attract and retain great people. Know each individuals capabilities and aspirations. Invest in the growth of others.

Market/Industry Thought Leadership:
Provides guidance to team on establishing our competitive advantage and offering strategies that satisfy customers' Key Performance Indicators (KPIs). Drives results faster than competition in new markets/solution areas (e.g., cloud services growth and consumption). Identifies light house/beach head successes in select or strategic industries (develop a competitive advantage through launching something very successful/excelling in the industry).

AI and Digital Transformation Growth:
Understands drivers of digital transformation relevant to their customers and partners across lines of business and coaches team to partner with internal teams to accelerate the customer/partner innovative digital transformation. Leads digital transformation and shifts market; captures addressable market. Leads a cross-organizational segment manager on strategic projects that enable innovative digital transformation and deliver business value. Leads managers to apply a growth and customer/partner mindset in response to transformation and customers/competitors. Sets strategies for managers to enable managers to lead teams.

Driving Transformation in the Business, Directly and via partners:
Guides the business within the Sector, leads the strategic directions, leads managers and teams on how to think creatively in response to customer/partner needs and competition, and facilitates transformation among internal teams.

Culture and Leadership Across the Business:
Analyzes and understands strategies to drive success within scope of accountability and works to develop/mentor/coach talent internally. Encourages managers and individuals across the organization. Fosters a culture of learning, coaching, customer-centricity, accountability, collaboration and achieving big bold goals. Motivates and brings teams together. Leads a diverse and inclusive workforce. Creates/hires a diverse team. Fosters an inclusive working environment via the ten inclusive behaviors. Serves as a subject matter expert in relevant local regulatory and policy environments (e.g., opening doors and removing barriers for sales teams, partners, and customers) across geographic areas. Demonstrates industry capabilities to address public sector agendas. Influences and works across organization functions, partners and teams to drive growth and transformation and effectively define sale processes, holding others accountable for results. Leads team to identify opportunities to drive optimizations and new digitalization solution strategies based on customer and market strategies, and discusses/advocates for customer/market needs and solutions based on customer/partner insights.

We are seeking a driven and seasoned marketing leader to join our dynamic team as VP Marketing. In this role, you will spearhead our corporate marketing activities, driving strategic initiatives to enhance brand visibility, engage our target audience, and align marketing efforts with business objectives. As a key member of the company's management, you will play a pivotal role in strategic decision-making and contribute to our global growth initiatives.
Responsibilities:
Develop and execute comprehensive marketing strategies that align with business objectives in thecompetitive B2B enterprise cybersecuritymarket.
Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
Provide strategic guidance on market positioning, product differentiation, and competitive analysis.
Manage content activities includingwebsite, blogs,eBooks, socialmedia,and moreto engage with prospects and customers and build brand awareness.
Lead field marketing and localization.
Lead product marketing, customer communication, and launch PLG projects.
Collaborate closely with senior leadership to ensure alignment with business KPIs.

We are seeking a Director of Product Management with a proven track record in building and developing cutting-edge cybersecurity products. Candidates must be able to work in a fast-paced environment with tight deadlines.
This role requires a hands-on approach, translating ideas into roadmaps and features and following product development from start to finish.
Responsibilities:
Develop and execute a product roadmap that drives growth, innovation, and competitive differentiation
Define and prioritize features and enhancements in the product roadmap
Lead, mentor, and inspire a team of product managers
Conduct market analysis, competitive research, and customer feedback analysis to identify market trends, customer needs, and opportunities
Collaborate closely with engineering, marketing, sales, and customer success teams to ensure the success of product development, launch, and adoption
Become a market expert and understand our customers' and prospects' requirements and expectations
Define, monitor, and analyze key product metrics to evaluate product success
Build a GTM (Go-to-Market) plan with marketing, customer success, and sales

FireArc owns, develops, and continually optimizes an intricate system of digital assets, contents, and infrastructures, all contributing to our digital advertising ecosystems. Our products and digital content range from utility applications, habit-tracking mobile apps, and gaming apps, to native advertising ad tech. All our products and content coordinate together to create unique monetization solutions and advanced revenue streams for digital properties. ?Your Impact & Responsibilities:
* Identify new opportunities, build a pipeline of potential partners to Develop new, long-term business relationships with leading actors of the ad-tech industry (Media Publishing, Advertising platforms, monetization technologies…) that match the company policy.
* Reach out to potential prospects, create interestand build relationships that will eventually lead to deals.
* Negotiate and close deals to contribute to the company long term growth, maximize revenues and reach ROI goals.
* Plan, test, and implement new media channels.
* Collaborate with other marketing team members and cross-functional partners to implement strategies and execute high-impact campaigns.
* Initiate and execute processes of Services to leading clients operating in global markets.

As a Director of Global Communications, you will:

Develop and execute a comprehensive global communications strategy that aligns with organizational objectives and maximizes impact
Lead the creation of compelling narratives, multimedia content and campaigns that capture the heart of our mission and inspire action
Cultivate and nurture relationships with media outlets, think tanks, academic institutions, influencers and stakeholders to build the companys reputation and elevate our positive image worldwide
Establish and maintain relationships with key government officials while monitoring and summarizing legislation that could impact key business lines
Represent the company publicly
Ensure consistency and integrity in our brand identity across all communication channels
Develop robust crisis communication plans and protocols to manage and navigate challenging situations effectively
Establish metrics and KPIs to measure the effectiveness of communication efforts, analyze data insights and iterate strategies for continuous improvement
Plan and execute meetups and events

We are looking for a Junior email marketing!

You will play a crucial role in developing, executing, and optimizing our email marketing strategies to promote our brand effectively.
If you are a creative thinker who can devise innovative email marketing strategies to engage and retain audiences Your place is with us!

Responsibilities:
- Develop and execute email marketing strategies aligned with business objectives.
- Create engaging content for newsletters, promotions, and announcements.
- Implement and optimize email automation workflows.
- Conduct A/B testing to improve campaign performance.
- Analyze email metrics and provide actionable insights.
- Collaborate with design and development teams for email design.
- Stay updated on industry trends and best practices.