דרושים » פרסום שיווק ויחסי ציבור » DIRECTOR OF GLOBAL COMMUNICATIONS

We are looking to hire its next Paid Acquisition Lead, but before you dive in, ask yourself if you:
Have Linkedins ad library bookmarked in your browser?
Send or tag co-workers in creative, funny, inspiring, etc. you see on social media?
Geek out on good ad copy in search?
Consider yourself a data aficionado?
Love coaching and building out teams?
Enjoy taking top-down business strategy and translating it into action?
Then this role is for you!
Reporting to the Director of Growth Marketing, you will own global performance marketing across 4 regions and 8 business units and manage a team of three and an external agency. You will have extensive experience developing and executing global digital marketing strategies, finding and scaling growth levers that drive business results, and a strong track record of leading small, nimble teams where insight-driven decision making defines the team culture.
You will be accountable for driving new logo pipeline creation - and ultimately revenue across our products and solutions - and the teams professional development.
What you'll do:
Own new business creation for both Self-Service and Sales-Assisted customer journeys leveraging paid acquisition channels and translating business goals into a full-funnel paid marketing strategy
Own creative strategy and the ad creative process end-to-end from campaign ideation to creation to launch to measurement, and ongoing optimization
Oversee budget planning and forecasting, including establishing KPIs and targets, providing regular insights on performance to management and regional stakeholders, and ensuring teams are optimizing to targets (and propose changes based on performance) ensure efficient allocation and maximum ROI
Enable the team to succeed by building the right internal processes, data infrastructure, reporting cadence, creative sprint workflow,
Directly manage the opening and optimization of new ad channels such as Quora, Reddit, Capterra, CTV, etc.
Maintain alignment with our operations team to ensure data accuracy and digital media optimization and performance is being evaluated properly
Work with our analytics team to define key metrics, measure appropriate impact, and build out critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing
Stay abreast of emerging technologies, the competitive landscape, and explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing ecosystem and customer privacy landscape and identify new opportunities for experimentation and scaling.

Required USER ACQUISITION MANAGER
Join us, where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
Develop an efficient growth process, including lead qualification and relationship building, aligned with business objectives and evaluated based on metrics and KPIs.
Develop and execute user acquisition strategies that align with business goals and objectives, including identifying new opportunities for growth and expansion.
Manage and optimize large-scale campaigns across multiple marketing channels to effectively engage new users, using data-driven insights to continuously improve performance.
Establish and maintain relationships with key stakeholders across the mobile gaming industry, including publishers and marketing partners, to explore new partnership opportunities and drive business development efforts.
Lead complex tasks and projects related to User Acquisition and Growth.
Conduct market research and analyze user behavior to identify new trends and opportunities in the mobile gaming market, and use this information to inform marketing and business development strategies.

We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability. This is an amazing opportunity to be part of an experienced team of online marketing professionals in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role: Creating long & short terms marketing plans for international market. Creating briefs that describe the marketing activity and goals. Collaborating with CTV, GMS, and CRM teams to: Optimize ACQ efforts, develop targeted marketing campaigns, and ensure customer loyalty and satisfaction. Be the main point of contact for all Gaming-related processes implementation for international market.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. Deep understanding of promotions details: bonus, terms, compliance guidelines. In charge of creating different offers to different players according to customer lifecycle: acquisition, conversion, retention, and reactivation Ensure that the brand messaging is local and consistent across all product touchpoints. Collaborate with the Product Marketing manager to introduce new features to enhance CX and differentiate the brand from competitors. Ensure that the product offering remains competitive and relevant. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

Required BRAND STRATEGY MANAGER (TEMPORARY)
Join us, where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
Implementation bingo blitz marketing brand and strategy plans.
Initiation, planning and execution of marketing plan - online and offline
Management and operation of strategy plans , in collaboration with the studio units
Develop, plan and lead the global marketing strategy for our leading games Strategy
Be the focal point for marketing unit in order to build a 360 marketing plans
Be the conduit for cross functional and regional publishing teams and ensure strong project management and communication skills
Uncover and curate actionable player insights in collaboration with Analytics, Research, and Brand teams
Create lifetime - quarterly, yearly and multi-year - Product Marketing Plans
Consistently analyze and track the performance of marketing campaigns with clear KPIs and regularly reporting back to the business.

Required SOLUTION MARKETING MANAGER - GAMING
Herzliya
Our Solution Marketing team is composed of experts in their field who are responsible for integrating our customers perspectives and language. It is a unique team responsible for researching and leading collaborative, cross-departmental go-to-market and product solutions.
The mission of the Solution Marketing Manager (Gaming) is to spearhead our efforts in capturing the gaming market. This role is tasked with driving research and insights to build relevant solutions. These will be implemented with the product and GTM teams to provide strong value to gaming companies, ensuring we are positioned as a key enabler of their growth and expansion. The SMM responsible for gaming will lead gaming-related events and drive us for Games brand & offering to capitalize on new market opportunities, expand the customer base and implement strategies to enhance sales effectiveness and growth.
You will be an integral part of our growing Solution Marketing team, encompassing a diverse group of marketing professionals with expertise in various segments of the digital economy. The team operates in a dynamic, fast-paced environment, fostering innovation and collaboration across multiple key departments to drive the company's strategic goals. Team members bring a mix of marketing, analytical, and strategic skills to the table, working together to address the complexities of mobile app marketing in the digital age.
If you are an experienced, data-driven marketer with a passion for leading cross-departmental solutions and a proven track record in different roles in the gaming vertical, we invite you to apply and help us lead the way.
What you'll do:
Utilize your market experience and understanding to inform our go-to-market initiatives and influence our product roadmap.
Continuously research the gaming sector to uncover key trends, pain points, and opportunities
Leverage analytics and customer insights to craft evidence-based strategies, ensuring our decisions are guided by data and aimed at measurable outcomes
Identify growth opportunities and catalyze action across the organization to seize these chances. Working with management, product teams, and customer-facing roles, you will uncover and pursue new avenues for growth, pushing for solutions that align with our Gaming objectives and challenges
Translating complex insights into actionable strategies, you will spearhead the development of solutions that address the specific challenges faced by our prospects and customers in their growth
Leverage us for Games brand to package product suite and messaging, tailoring supporting GTM initiatives and product development to bring a compelling offering to gaming customers that drive higher adoption and upsell
Maintain key assets in collaboration with product managers, product marketing managers, and industry leads, ensuring our teams have the knowledge and tools they need to succeed
Lead along with regional marketing teams gaming-dedicated events that accelerate our sales pipeline and brand awareness.

We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager & Copywriter that will take on a maternity lead position for 8 months. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability and writing amazing, responsible and capturing copy that will go hand in hand with our retention and acquisition initiatives. This is also an amazing opportunity to define the tone of voice of our marketing materials and lead communication projects in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role:
* Setting the tone of voice in all Casino marketing materials and communications, and ensuring alignment with brand guidelines
* Writing creative, persuasive, and engaging copy for emails, websites, banners, landing pages and other communications and marketing assets
* Working closely with marketing and creative teams on marketing materials from conception to completion
* Ensuring marketing objectives and creative briefs are met and up to brand standards in all marketing materials.
* Working on communication projects that engage new and existing users, build awareness and strengthen the brand.
* Being in charge of all the small print, disclaimers, and regulations to ensure player safety and concise communications that fall within our regulated markets.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. - Deep understanding of promotions details: bonus, terms, compliance guidelines. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

We are seeking a driven and seasoned marketing leader to join our dynamic team as VP Marketing. In this role, you will spearhead our corporate marketing activities, driving strategic initiatives to enhance brand visibility, engage our target audience, and align marketing efforts with business objectives. As a key member of the company's management, you will play a pivotal role in strategic decision-making and contribute to our global growth initiatives.
Responsibilities:
Develop and execute comprehensive marketing strategies that align with business objectives in thecompetitive B2B enterprise cybersecuritymarket.
Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
Provide strategic guidance on market positioning, product differentiation, and competitive analysis.
Manage content activities includingwebsite, blogs,eBooks, socialmedia,and moreto engage with prospects and customers and build brand awareness.
Lead field marketing and localization.
Lead product marketing, customer communication, and launch PLG projects.
Collaborate closely with senior leadership to ensure alignment with business KPIs.

Required RETENTION MANAGER
Join us, where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
Managing, monitoring, and improving our retention KPIs using the retention channels of the game, including emails, push notifications, and social media.
Establishing protocols in the outbound channels of the game alongside improving existing protocols.
Automating retention systems and integrating AI tools.
Formulating a social media strategy according to performance and goals.
Working with internal and external interfaces to achieve business objectives.

The Israeli Public Sector segment is opening Account Team Unit Lead position. The Leader will lead group of AE/ATS/Education experts in order to accelerate our market position and customers adoption of our best-in-class solutions. The ATU is covering local K12 system and Higer education institutions.

Responsibilities:
People Management:
3 years Proven experience in people management
Managers deliver success through empowerment and accountability by modeling, coaching, and caring.
Model - Live our culture. Embody our values. Practice our leadership principles.
Coach - Define team objectives and outcomes. Enable success across boundaries. Help the team adapt and learn.
Care - Attract and retain great people. Know each individuals capabilities and aspirations. Invest in the growth of others.

Market/Industry Thought Leadership:
Provides guidance to team on establishing our competitive advantage and offering strategies that satisfy customers' Key Performance Indicators (KPIs). Drives results faster than competition in new markets/solution areas (e.g., cloud services growth and consumption). Identifies light house/beach head successes in select or strategic industries (develop a competitive advantage through launching something very successful/excelling in the industry).

AI and Digital Transformation Growth:
Understands drivers of digital transformation relevant to their customers and partners across lines of business and coaches team to partner with internal teams to accelerate the customer/partner innovative digital transformation. Leads digital transformation and shifts market; captures addressable market. Leads a cross-organizational segment manager on strategic projects that enable innovative digital transformation and deliver business value. Leads managers to apply a growth and customer/partner mindset in response to transformation and customers/competitors. Sets strategies for managers to enable managers to lead teams.

Driving Transformation in the Business, Directly and via partners:
Guides the business within the Sector, leads the strategic directions, leads managers and teams on how to think creatively in response to customer/partner needs and competition, and facilitates transformation among internal teams.

Culture and Leadership Across the Business:
Analyzes and understands strategies to drive success within scope of accountability and works to develop/mentor/coach talent internally. Encourages managers and individuals across the organization. Fosters a culture of learning, coaching, customer-centricity, accountability, collaboration and achieving big bold goals. Motivates and brings teams together. Leads a diverse and inclusive workforce. Creates/hires a diverse team. Fosters an inclusive working environment via the ten inclusive behaviors. Serves as a subject matter expert in relevant local regulatory and policy environments (e.g., opening doors and removing barriers for sales teams, partners, and customers) across geographic areas. Demonstrates industry capabilities to address public sector agendas. Influences and works across organization functions, partners and teams to drive growth and transformation and effectively define sale processes, holding others accountable for results. Leads team to identify opportunities to drive optimizations and new digitalization solution strategies based on customer and market strategies, and discusses/advocates for customer/market needs and solutions based on customer/partner insights.

We are seeking a highly motivated, experienced individual to join our growing Mobile UA team.
As a User Acquisition Manager, you will manage high budget global campaigns throughout a variety of different mobile UA channels including Offerwalls, Pre-loads, Emulators and more.
This is a hands-on, data centric role, where analytics and cross-department collaboration are an essential part of the day-to-day work.
Our ideal candidate has previous experience with performance marketing in mobile apps, specially with Offerwall campaigns, a results oriented mindset and deep understanding of the mobile ecosystem, as well as having a proactive approach to work.
Responsibilities:
● Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, Pre-loads and others.
● Grow existing activities as well as procure new sources of mobile acquisition.
● Hit aggressive target KPIs through ongoing optimization, innovation and testing.
● Work closely with management to develop a UA road-map
● Collaborate with other departments, such as Ad-monetization, Product, Research and Creative Studio to develop and improve UA strategies and activities.
●Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
● Develop new insights, testing methodologies and process improvements for UA, analysis, and internal workflows.
● Be on top of upcoming market and industry trends.