we are seeking a dynamic and passionate Director of Product Marketing to join our team.
As the Director of Product Marketing for Facetune, you will play a pivotal role in driving the success of our product through strategic marketing initiatives. You will be responsible for developing and executing comprehensive marketing strategies that drive user acquisition, engagement, and retention. This role requires a blend of creativity, analytical thinking, and a deep understanding of the mobile app landscape.
What you will be doing:
Develop and execute marketing strategies to drive user acquisition, engagement, and retention for Facetune.
Lead cross-functional teams to develop and launch impactful marketing campaigns across various channels, including digital advertising, social media, email, and influencer partnerships.
Collaborate closely with product management, design, and engineering teams to understand product features, user needs, and market trends, and incorporate insights into marketing strategies.
Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
Define key performance metrics and track the effectiveness of marketing campaigns, using data-driven insights to optimize performance and drive business results.

As we continues to grow and evolve, enhancing our positioning as a leader in creative technology with a focus on AI, we are seeking an Employer Brand Manager for a temporary period (Mat leave replacement)/
This role requires a blend of creativity, integrated marketing, and project management skills to effectively collaborate with our Brand, HR, and Operations teams.
This role involves PR and brand activities within the Israeli ecosystem, social media management, campaigns to retain and attract talent, organizing events, workshops, and meetups, and monitoring the company's online presence.
The ideal candidate is task-oriented, execution-focused, proficient in writing in Hebrew, and understands the realm of generative AI.
What you will be doing:
Plan and execute initiatives that stand out and generate buzz in the tech ecosystem.
Manage the companys social media accounts (mainly Instagram, Facebook, and LinkedIn) and the overall online reputation as an employer of choice.
Oversee all employer branding platforms, such as Glassdoor, Duns100, and Great Place To Work, engaging employees and leveraging unique stories and experiences to enhance our candidate pipeline and employee retention.
Research and plan strategic events, collaborating with PR and our Design teams to bring about industry recognition.
Work with our external Israeli PR agency to develop stories and thought leadership initiatives directly with employees, recruiters, and leaders within the company.
Attend all company-wide local events and other opportunities to produce content that reflects our unique culture and DNA.
Collaborate with the HR team to create inclusion-focused content and targeted marketing campaigns aimed at attracting diverse talent groups.