דרושים » פרסום שיווק ויחסי ציבור » Marketing Automation Manager

As the Email Marketing Specialist, you will be tasked with developing and executing online communication marketing strategies to drive customer engagement, increase sales, and enhance customer loyalty. Dive into personalized and targeted email campaigns, customer segmentation, and optimized customer journeys using cutting-edge marketing automation tools. This position demands a profound understanding of email marketing best practices, data analysis, and a potent blend of creative and analytical thinking.



Responsibilities:



Develop and implement impactful email strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.

We're on the lookout for a dynamic Full Stuck Marketing Developer to join our innovative eCommerce team. As the ideal candidate, you seamlessly blend advanced technical expertise with a deep understanding of marketing strategies. Your role will involve crafting and optimizing email campaigns, ensuring a flawless user experience while maximizing engagement and conversion rates. From coding responsive templates to implementing automated workflows, you'll leverage your development skills to drive our in house email marketing initiatives. If you're passionate about creating compelling, data-driven campaigns and possess a unique fusion of coding prowess and marketing insight, we invite you to be a key player in revolutionizing our eCommerce communication strategy. Join us in shaping the future of digital retail!



Responsibilities:



Lead the development initiatives for our innovative retention marketing strategy, skillfully applying coding expertise across email, SMS, Push Notifications, and more to pioneer and create novel marketing methods and concepts for enhanced customer engagement and retention.
Execute daily email marketing activities, covering campaign setup, A/B testing, scheduling, and deployment of diverse customer-facing emails. Conduct thorough QA to ensure precise creative content, linking, and copy.
Monitor and report on campaign performance, providing insights and opportunities for continuous optimization.
Innovatively build, test, and analyze customer segments and personalization to drive superior engagement, retention, and reactivation.
Provide project management support to the Retention Marketing Team, ensuring seamless execution and securing approvals.
Collaborate closely with internal stakeholders from Creative, Data Science, Product, R&D and Merchandising teams.
Stay abreast of email best practices and industry trends.

We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations

At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people. We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose. As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us! We're on the lookout for a passionate and skilled Marketing Manager to join us on our journey and drive a variety of global marketing programs and campaigns. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing customer base and channel partners. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth. You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.
What you’ll do
* Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
* Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners. Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
* Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads. Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
* Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
* Run ongoing A/B tests on different performance parameters and develop playbooks
* Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
* Regular tracking and reporting on campaign performance

email marketing Specialist (coordinator)
to join our Tel Aviv office
Work with our marketing team to execute A/B tests, analyze performance data, and collaborate with our design and copywriting teams

Responsibilities:
Coordinate A/B tests to optimize email performance and identify opportunities for improvement.
Analyse heat maps and other analytics tools to identify trends, patterns, and areas of concern within our email campaigns.
Monitor and troubleshoot email flows to ensure seamless delivery and functionality.
Coordinate with designers and copywriters to develop visually appealing and engaging email content.
Assist in tracking and analyzing key performance metrics to assess the effectiveness of our email marketing efforts.
Support the implementation of innovative strategies to enhance our email campaigns.

inventing a new way of managing IT end-to-end for IT professionals and teams worldwide.

By creating an AI-powered IT platform, all-in-one Remote Monitoring and Management (RMM) Helpdesk, Ticketing, and Reporting solution helps more than 23,000 IT pros achieve 10X operational efficiency, cut down time-to-resolution, and deliver better outcomes faster. Located in the heart of Tel Aviv, our team of passionate, like-minded individuals is driven by a shared mission to unleash everyone's potential and constantly innovate. We create an open, transparent, and supportive environment that gives our teams the autonomy, resources, and freedom to thrive.

This is a full-time and onsite (hybrid-remote) role at our Tel Aviv office.
seeks an experienced Growth Product Marketing Manager with a proven track record of driving upsell and revenue among PLG clients in the fast-paced SaaS industry. If you are a hands-on professional passionate about marketing, sales, and data analysis, you may be the perfect fit for our Product Marketing team. In this role, you will be instrumental in developing and implementing strategies to engage our customer base, plan and execute product-led growth strategies, and enhance the self-serve experience. Your focus will be on driving PLG customers to maximize the value of our platform and explore cross-sell opportunities.

Key Responsibilities:
Develop and execute a growth marketing strategy, including email campaigns, content creation, and in-app communication to drive cross-sell and upsell opportunities among our PLG clients.
Build a well-optimized pipeline to enhance the lifetime value of customers and perform pipeline audits.
Collaborate closely with the Account Executive team on defining, tracking, and optimizing the marketing campaigns to ensure continuous improvement and alignment with business revenue goals.
Create educational materials such as webinars to enrich our customers' knowledge.
Track the right metrics to identify areas of opportunity. Consider new, creative approaches that impact core metrics.
Dive into qualitative and quantitative data to identify user actions and engagement rates to optimize revenue generation.
Collaborate with cross-functional teams, including Marketing, Design, Product, Sales, BI, and Customer Success.

We are looking for a talented Head of Marketing.
As the Head of Marketing, you will lead and drive all marketing initiatives, playing a pivotal role in shaping the companys brand identity, market positioning, and growth strategies. You will oversee a talented team of marketers and collaborate closely with cross-functional departments to develop and execute innovative marketing campaigns that resonate with our target audience and drive measurable results.
What youll be doing:
Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Utilize market research and data analysis to identify market trends, consumer insights, and competitive opportunities.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
Manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing KPIs.
Collaborate with product development, sales, and other departments to ensure alignment and integration of marketing efforts across the organization.
Monitor and report on marketing performance metrics, using insights to refine strategies and tactics for continuous improvement.
Lead the companys digital marketing and customer acquisition.
Responsible for the companys products demand generation.

About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position We are seeking a skilled and experienced Marketing & Data Operations Manager to oversee all aspects of marketing automation, data management, and integrations within our organization. The ideal candidate will be proficient in utilizing marketing technology platforms such as HubSpot and Salesforce, capable of building integrations, developing data dashboards, and providing actionable insights to drive marketing strategies. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. Key Responsibilities:
* Ownership of marketing automation platforms such as HubSpot ( must! ), ensuring all systems are effectively utilized to drive marketing campaigns, capture leads, and optimize customer interactions.
* Integration Development for various marketing tools and systems to streamline processes, improve data accuracy, and enhance marketing capabilities.
* Data Management and Analytics:
* Data accuracy and accessibility - Effectively manage marketing data to ensure its accuracy and integrity for the marketing team.
* Customized dashboards and reporting - Develop and maintain data dashboards and reporting tools that provide actionable insights tailored to business objectives.
* Data analysis - Utilize advanced analytical tools to systematically analyze marketing data, identifying trends, patterns, and opportunities for optimization.
* Data hygiene and compliance: Implement processes to maintain data hygiene and ensure compliance with relevant regulations, supporting the overall effectiveness of marketing strategies and decision-making processes 4.Cross-functional collaboration with various teams to align data and operations strategies with business objectives. Act as a liaison between marketing and IT departments to ensure smooth integration and implementation of marketing technology solutions.

The Marketing team seeks a Senior Marketing Operations Manager to own the MarTech stack, develop and drive processes, analytics, and insights. This role reports directly to the CMO and works across go-to-market teams to ensure we meet our marketing and overall revenue objectives. The ideal candidate has exceptional analytical, communication, and technical skills and should possess a natural curiosity for how the business operates.
Responsibilities include:
Technology management:
Own technology roadmap, build and refine the marketing tech stack and data integrations
Capture requirements and onboard new go-to-market tools
Partner with Revenue Operations to optimize go-to-market processes, lead routing, data enrichment, and more.
Oversee websites technology integrations
Research and suggest new tools and solutions to better manage data collection and operations
Operations:
Partner cross-functionally with Revenue Operations, Sales and Marketing teams to prioritize technology and reporting needs
Partner with Marketing team to develop campaign, data and reporting processes
Train and educate the marketing and sales teams on marketing tools and data
Monitor and communicate with sales team to optimize marketing-driven prospecting
Create scalable processes, particularly for campaign develop and governance, including SFDC campaign setup, managing UTMs, forms, email templates and data field mappings
Reporting and analysis:
Partner with executives to develop reports / dashboards and analyze findings
Leverage Salesforce dashboards to communicate progress against department goals
Implement, manage and deliver marketing attribution reporting and insights
Develop consistent reporting cadences for campaigns and quarterly results
Oversee Google Analytics reporting.

We are looking for an experienced B2B Content Marketing Specialist to help drive awareness and create demand for our product by writing engaging, compelling, and performance-driven content optimized for multiple channels digital and offline.
In this role, you will spend your day writing a variety of content that educates, inspires, and engages our audience of healthcare executives, ultimately helping to build up our brand credibility and support pipeline generation. The target audience includes clinical, innovation, operations, and quality leadership from provider groups, health systems, and Accountable Care Organizations (ACOs).
RESPONSIBILITIES:
Craft smart, on-brand, compelling content for various assets directed at our business audience (including emails, website and landing page copy, ad copy, social media posts, LinkedIn campaigns, SEO content, brand and product videos, event collateral, and more)
Manage and optimize our social media channels, including our content calendar
Support our ABM strategy by writing hyper-targeted email campaigns, segmented by personas, organization type, and other criteria
Support our sales executives with outbound email templates and sequences that communicate our unique value proposition and elicit responses from our key buyer personas
Write landing page and web copy to boost our SEO and optimize our paid online campaigns
Work closely with our demand gen team to track content performance and optimize content for conversion
Work with internal and external SMEs to develop content, such as webinars and speaking submissions, thought leadership posts, etc.
Work with our design studio to craft compelling creatives for social media (organic and paid)