Required MARKETING WEB DEVELOPMENT LEAD
Herzliya
Are you an all-star web developer? Are you an expert in WordPress, HTML, CSS, JavaScript, and PHP? Then this may be the position for you!
We are looking for a web development leader to join the Marketing organization to help build, maintain and transform our websites and other innovative, company-wide projects as well as take full ownership of the teams processes and KPIs.
The ideal candidate will have great communication skills, a knack for great UI/UX, eye for design, excellent technical skills, and the knowledge and experience to bring them together.
What youll do:
Own the foundation and functionality for how we present content to potential clients across 10 languages through an optimized, enjoyable, and informative web experience.
Lead cross-team efforts and manage the teams priorities and ongoing tasks
Create UI features with beautiful, functional, and scalable components for a web application, using best-fit technologies.
Work closely with other stakeholders - including but not limited to the SEO, design, localization teams - to understand the business needs and translate them into effective designs and infrastructure.
Own your domain to ensure code quality, performance, and scalability of our website.
Inform decision-making and guide information design for marketing programs across landing pages, subdomains, emails, blogs, CMS customizations, and marketing automation.
Provide an engineering perspective on user flow, architecture, and implementation, to help scope projects and identify smart, scalable, and flexible ways to meet goals.
Create and maintain documentation for workflows, processes, and post-mortems.

seeking a dynamic and experienced Senior Product Marketing Manager to join the marketing department. As the Senior Product Marketing Manager, you will play a pivotal role in shaping the market positioning and go-to-market strategy.

Responsibilities:
Market Strategy and Positioning:
Conduct market research to understand industry trends, customer needs, and competitive landscape.
Define and articulate unique value proposition in the context of public transportation planning and scheduling.
Go-to-Market Strategy:
Develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
Collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
Content Creation and Messaging:
Create compelling and effective marketing collateral, including product messaging, sales enablement materials, and case studies.
Develop content for various channels, including website, blog, social media, and industry publications.
Sales Enablement:
Work closely with the sales enablement team to provide them with the necessary tools, training, and resources to effectively communicate product value propositions.

Develop sales enablement materials, such as presentations, battle cards, and objection handling guides.
Customer Advocacy:
Work closely with the revenue and customer success teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
Leverage customer feedback to enhance product positioning and inform future product development.
Competitive Analysis:
Monitor and analyze competitor activities, products, and strategies to identify market opportunities and threats.
Provide insights to internal teams to inform product roadmap and feature prioritization.
Collaboration:
Collaborate with product management, sales, and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.