דרושים » אינטרנט ודיגיטל » DEMAND GENERATION TEAM LEAD, B2B

We are looking for a highly experienced Paid Acquisition Lead to own and lead our Paid Search channels (Google Ads, Bing Ads, and more). This role is a hands-on, strategy-to-execution role with the goal of driving ambitious YoY ARR growth, creating, scaling, and optimizing high-volume PPC campaigns in various search channels.
As PPC Lead, you will:
Plan, execute, and optimize the performance of large-scale search campaigns.
Analyze and identify the paid acquisition tactics, strategies, and journeys that effectively drive channel and business KPIs.
Constantly research, test, iterate, and report on opportunities to improve KPIs with Google Ads, Bing Ads, and new search channels.
Own day-to-day Google Ads, Bing Ads, and directories strategy and management, making data-driven optimizations to campaigns at every level.
Create and execute data-driven experiments on new and existing PPC channels to maximize ARR and ROAS.
Own and report on search channels performance, budget, and resources to the CMO, VP of Growth, Marketing Operations Director, and other company stakeholders (executives, employees, etc.).
Review daily, weekly, and monthly reports to ensure that channels are pacing to meet budget and revenue goals.
Identify opportunities and make data-rooted recommendations to maximize paid channel performance and efficiency based on KPIs (ARR, ROAS, CAC).
Audit Google & Bing Ads to identify underperforming keywords, negative keyword opportunities, and keyword gaps, then implement, measure, and report on actions accordingly.
Collaborate cross-functionally with CRO, Lifecycle, Paid Social, Content, and Design teams to build, monitor, and report on multi-channel campaigns.
Maintain a regular communication cadence with other paid channel owners, including the VP of Growth and Paid Social Manager, to ensure optimal efficiency, ARR/Spend, and ROAS across all paid channels.
Collaborate with the VP of Finance and CMO to support budgeting and forecast processes.
Stay on top of the latest digital marketing trends, events, and best practices and implement those across all paid channels.

We are looking for a Paid Acquisition Specialist to join its growing team. We're looking for someone who can create, scale, and optimize high-volume PPC campaigns in various search channels.
The PPC Campaign Manager is responsible for our paid search campaigns including the development of overall strategy, innovation, optimization, and ROI analysis. You are a results-oriented individual who can maximize the performance of each campaign to achieve the companys growth goals. The environment is fast-paced and teamwork-oriented.
The candidate must be super analytical, independent, an out-of-the-box thinker, and a quick learner. If you have a proven record of success with a large paid search budget, have a great passion for PPC, and have at least 3 year of experience, come and join us.
This position is a temporary, maternity leave replacement.
What am I going to do?
Responsible for large-scale budget management and overseeing large-scale search campaigns to drive business objectives.
Develop, implement, and manage SEM strategies, focusing on account structure, ad-copy optimization, and performance analysis.
Manage paid search campaigns across various channels.
Create and maintain testing plans for all campaigns, encompassing aspects like copy, bidding strategies, and landing page variations to enhance campaign effectiveness.
Develop and maintain a monthly media plan, strategically allocating budget across all campaigns to maximize ROI.
Leverage analytics tools to continuously optimize the performance of marketing campaigns, making data-driven decisions to improve clicks, conversions, and ROI.
Monitor, analyze, and report on paid search campaign performances, providing actionable insights to stakeholders.
Stay updated with the latest trends and developments in PPC/SEM and digital marketing to ensure cutting-edge strategy implementation.
Collaborate with the marketing team to align paid search strategies with overall marketing objectives and company goals.

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations

we are looking for a User Acquisition Manager
About the Role

Be a part of leading, strategizing, and owning the acquisition marketing channels and team in driving flawless execution and growth

Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency

Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows

Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets

Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product

we empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia. We are looking for a director of growth marketing with a strong business understanding and a proven track record of scaling paid and non-paid channels. Youll be responsible for user and revenue growth via our self-serve (product-led growth) and sales-assisted motion, and report directly to the VP of marketing.
What youll do:
* Translate our company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Who you are:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details
Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, Mixpanel
* Worked in the audio/video/media industry

We are seeking a highly motivated, experienced Head of SEM to join our growing team in Tel Aviv.
The ideal candidate will thrive in a fast-paced environment, making strategic decisions amidst uncertainty, while inspiring teams to achieve new heights of success.
If you are ready to lead, innovate, and drive growth in the world of SEM, we invite you to join us on this exciting journey.
The successful candidate will be required to:
Strategic Leadership:
Develop and align paid media, specifically SEM, strategies with overarching company objectives, ensuring a cohesive vision.
Drive continuous improvement in methodologies to maintain a competitive edge in the market.
Stay updated on PPC trends, Google automation processes, and implement best practices accordingly.
Monitor and enhance the utilization of cutting-edge tools, identifying areas for refinement and efficiency.
Revenue Growth and Market Share:
Hold accountability for revenue growth, increased market share, and overall company profitability in the paid search domain.
Team Management and Mentoring:
Provide professional leadership within the department, implementing effective practices and techniques.
Manage and mentor Marketing Analysts and Team Leads, fostering growth and skill development.
Audit and assess business practices to ensure alignment with industry standards.
Identify and lead the integration of new technologies and capabilities for improved performance.
Growth Planning:
Identify and promote potential upcoming verticals to drive growth.
Lead initiatives and develop tools to optimize conversion rates across diverse channels and markets.
Analyze business results, track KPIs, and implement strategies to improve portal effectiveness.

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe? We are looking for a User Acquisition Manager to join our talented Marketing Team. You will have the opportunity to take on a level of responsibility impossible to find in Israel. Handle and manage a multi-million dollar budget. Ensure brand consistency as you will be part of a growing brand and in a role where you can see your impact and immediate results. Optimize, refine, and manage our digital channels to drive new customer acquisition.
Your life at MA?LYS will look like…
* Lead strategic, high-volume experimentation on all key current and potential user acquisition channels.
* Develop, plan, execute, and optimize paid digital marketing strategies and initiatives, with a particular focus on paid social media.
* Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI and Direct-Response campaigns. Think holistically across the business to ensure resource allocation.
You will thrive in this role if you have…
* 2+ years of experience in performance marketing from a global company / as a consultant.
* A track record for successful execution of effective performance marketing campaigns. Ideally brings expertise in Paid Social (FB / IG / TikTok / Snapchat / Pinterest).
* Managed at least $100K a month in marketing spend.
* A creative mindset with a focus on delivering results.
* Working knowledge of Excel and large data analysis.
* Experience with direct response marketing strategies.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Strong organizational and multitasking abilities.

The Marketing Content Manager will lead the ontent strategy while playing a key role in developing, implementing, and executing integrated communication programs.
You will be responsible for the company's brand positioning, messaging, and overall editorial strategy. In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives.
Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms.
Responsibilities:
Develop, implement, and execute our overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the leadership team.
Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
Manage relationships with PR freelancers and/or external agencies and industry influencers.
Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.