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נאספה מאתר אינטרנט
06/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
The Marketing Content Manager will lead the ontent strategy while playing a key role in developing, implementing, and executing integrated communication programs.
You will be responsible for the company's brand positioning, messaging, and overall editorial strategy. In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives.
Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms.
Responsibilities:
Develop, implement, and execute our overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the leadership team.
Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
Manage relationships with PR freelancers and/or external agencies and industry influencers.
Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.
Requirements:
Proven track record of developing and directing influential worldwide branding and communication plans.
Experience managing internal and external resources like freelancers and creative agencies to drive results, ensuring messages are communicated consistently and effectively.
6-8 years experience in PR/communications, and content strategy roles, ideally in a global Enterprise SaaS/B2B organization and/or Fintech startups
Bachelor's Degree in one of the following (or an equivalent): English, Communication, Marketing Banking, Communications, and/or Public Relations
Experience using WordPress, HubSpot, and Salesforce is a plus.
High level of English - a must
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
15/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.
Requirements:
Minimum of 10 years of experience in brand management, ideally in B2B SaaS or tech industries.
Bachelors degree in Marketing, Communications, Business, or a related field; Masters degree preferred.
Proven experience in people management, including leading, mentoring, and developing teams within a corporate setting. - Must
Demonstrated success in developing and executing brand strategies. - Must
Experience in global brand management and adaptability to fast-paced environments.
Excellent communication, negotiation, and presentation skills. -Native English speaker
In-depth knowledge of digital marketing, social media trends, and public relations.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
14/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
We are looking for a Content Marketing Manager to join our marketplace team, who will be responsible for shaping and executing our content strategy while collaborating with various departments and stakeholders. We are looking for someone who can be involved in developing a comprehensive, deep, beneficial and useful content, aligned with our organizational goals and brand identity, with a focus on enhancing user experiences, boosting engagement, and driving business results.
As the Content Marketing Manager, you'll initiate, lead and manage the planning, creation, distribution, and performance analysis of content assets, collaborating closely with cross-functional teams to ensure alignment and effectiveness.
What am I going to do?
Lead the development and execution of a holistic content strategy that aligns with the company's objectives, brand identity, and target audience, mainly for existing users.
Manage content planning and editorial calendar development to ensure consistent messaging and timely delivery of content assets, while collaborating internally and externally.
Initiate, lead and manage the planning, creation, distribution, and perform analysis of content campaigns.
Be the POC for all content related matters, bring innovative ideas, product innovations and beneficial resources to our users.
Conduct research and analysis to understand trends, preferences, behaviors, and pain points, and use insights to build content strategy and decision-making.
Oversee content creation processes, including writing, editing, design, and reviewing content to maintain quality standards and brand voice.
Identify and leverage relevant content distribution channels, both existing and new, including digital platforms, social media, email marketing etc.,
Provide guidance and support to team members, fostering a culture of creativity, innovation, and continuous improvement.
Build digital assets like emails and Landing pages.
Requirements:
2-5 years of experience as a marketing manager, brand manager or content strategist.
Proven experience in content strategy development
Strong analytical skills, highly capable of interpreting data, performing qualitative research, and translating results into actionable key takeaways
Experience working and successfully collaborating with multiple internal partners, including product, design, content, customer success, brand, business owners, and support.
Excellent written and verbal communication skills
English Native level, proficient at a high level,
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
09/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: More than one
We are seeking a dynamic Content Manager to spearhead our content creation and strategy efforts.
This role involves managing and enhancing our brand messaging across various platforms, leading content strategy in alignment with our product vision, and overseeing a team of talented freelancers.
The ideal candidate will possess compliance, and social media management, with a knack for developing engaging content that resonates with our audience.
Key Responsibilities:
Content Creation and Strategy:
Take ownership of the website's content and brand messaging, ensuring alignment with SEO, product, PPC, business development, and growth strategies.
Research, write, and edit compelling content, including landing pages, blog posts, and micro-copy elements like promotions, pop-ups and sliders.
Lead and manage a team of content freelancers, overseeing relationships, budgets, and the development of new content channels (social media, videos, email marketing).
Content Oversight and Brand Management:
Execute a comprehensive content strategy, acting as the brand's guardian.
Manage external freelancers and content agency partnerships.
Curate and manage content for social media platforms to increase followers and enhance brand awareness.
Familiar with content writing tools like Hemingway, Grammarly and more.
Content Strategy and Implementation:
Conduct content audits, update existing content, and post regularly on our websites.
Engage in market research to understand user preferences and align content strategy accordingly.
WordPress Management:
Oversee the content management system (CMS), specifically WordPress, ensuring proper functionality, security, and performance.
Publish and schedule content updates, including articles, blog posts, images, and multimedia elements.
Monitor website performance metrics and user feedback to identify areas for improvement and optimization.
Conduct regular content audits to identify outdated or underperforming content and propose updates or removal as necessary.
Ensure all content meets established standards for grammar, style, and formatting, including proper use of headings, links, and multimedia elements.
Collaborate with cross-functional teams, including marketing, design, and development, to align content strategies with overall business objectives.
Requirements:
Must be a Mother-tongue English.
2-3 Years experience as a Content Manager
Excellent writing, copy writing and micro copy, content editing, and communication skills.
Proven experience in content management, and social media strategy.
Strong leadership skills with experience managing freelancers and external partnerships.
Familiarity with content management tools (e.g., WordPress, Hemingway, Grammarly).
Ability to conduct market research and align content strategies with user preferences.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
10/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
s the VP of Brand Marketing, you will play a pivotal role in shaping and executing the brand's media relations, influencers, and talent campaigns. This managerial role requires leadership over a dedicated marketing team, as well as collaboration with external agencies. Your expertise will be instrumental in building and nurturing relationships, crafting strategic communication plans, and driving the brand message across various channels.

Key Responsibilities:

Team Leadership and Management: Lead, mentor, and inspire an internal team of experts to achieve key performance goals.
Manage relationships with external agencies, ensuring they align with brand strategies and deliver on set objectives.
Collaborate closely with the CMO and other departments to ensure integrated marketing efforts.
Manage the department's budget, ensuring optimal allocation and efficient use of resources.
Develop and implement comprehensive media strategies that elevate the brand's presence across key channels.
Manage and cultivate relationships with journalists, editors, bloggers, and other media professionals.
Identify, engage, and manage partnerships with influencers and talents that align with the brand's values and objectives.
Develop and oversee influencer campaigns from conception to execution.
Measure the impact and ROI of influencer collaborations and continuously optimize strategies.
Collaborate with cross-functional teams to ensure a cohesive brand message and presence across all touchpoints.
Analyze market trends, competitor activities, and consumer feedback to inform strategic decisions.
Requirements:
Native English speaker
A minimum of 7 years of experience in marketing, with a proven track record in managing media relations and influencer campaigns for B2C brands.
Bachelors degree in Marketing, Communications, Business, or related field.
Demonstrated experience in team management, preferably having led both internal teams and external agencies.
Strong understanding of the digital landscape, especially in the realms of influencer marketing and media relations.
Exceptional leadership, interpersonal, and communication skills.
Proficient in using marketing tools and platforms relevant to the role.
Ability to think critically, solve problems creatively, and drive results.
Flexible and adaptable in a dynamic environment.


Role located in Ramat HaChayal, Tel Aviv.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
14/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are looking for an engaged and proactive individual to take on the role of Content Marketing Leader.
As part of our team, your primary duties will involve devising and executing our content strategy to drive our demand goals. This role is perfect for candidates with a demonstrated history in creating and implementing content strategies, with a focus on website content, blogs, social and SEO. Your role will involve working within a vibrant team, taking full responsibility for your tasks while also working with various teams to ensure our content is customized, aligned with our brand, and resonates with our target audience.
What You'll Be Doing:
This role requires an overview of several different components and is perfect for those with systematic thinking, multitasking abilities, and a passion for marketing. If this sounds like you, and you have a passion for marketing and technology, we would love to hear from you!
Joining us is an excellent career opportunity to further hone your marketing skills and work in a flexible environment where your input can make a significant difference.
Your responsibilities will include:
Orchestrating the development and execution of a comprehensive content strategy that aligns with our demand generation goals and ensures the timely creation of high-quality, optimized content.
Managing the content calendar, ensuring deadlines are met and all content is published as scheduled.
Conducting keyword research and optimizing all content for on-site SEO, working closely with support entities such as our SEO agency.
Collaborating with the design team to ensure all content is visually appealing and consistent with our brand guidelines.
Managing and maintaining robust relationships with external content providers and freelancers, ensuring delivery of quality content in line with our brand guidelines.
Providing regular reports and analysis on content performance and suggesting strategies for improvement.
Working Hours:
Full-time position: Monday to Friday, 9:00 AM to 6:00 PM (Friday until 4:00 PM).
Offices are located in Tel Aviv, Hybrid mode is on!
Requirements:
Desired Skills and Experience
A Bachelor's degree is required, preferably in Marketing, Communications, Journalism, or a related field.
Prior experience in SEO with a focus on content strategy and operations.
Excellent verbal and written English - Native level an advantage.
A proven record of self-motivation, indicating the ability to start and complete tasks without external direction.
Strong attention to details.
A "can-do" attitude, hands-on mentality, growth mindset, and a drive for continuous improvement.
Proven experience working with WordPress & Elementor - an advantage.
Experience with project plans execution according to clear deadlines, deliverables, and goals.
Self-learner, problem-solver - you know how to get things done.
Good communication skills - a team player.
Able to work well under pressure in a demanding, fast-paced environment.
Ability to enjoy happy hours, annual trips abroad, and generally having fun in the best department in the company.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
24/04/2024
Location: Tel Aviv-Yafo
Job Type: More than one
We are seeking an Employer Brand and Internal Communication Manager who will join the HR team.
In this role, you will play an important role in shaping and enhancing our employer brand, fostering a positive internal culture, and effectively communicating our company's vision and values to internal and external stakeholders.
You Will:
Internal Communication:
Design and implement an internal communication strategy to keep Israeli employees informed, engaged, and aligned with the company's goals.
Work closely with department heads to gather relevant information and create impactful internal communications, including newsletters, announcements, and company-wide updates.
Develop, plan, and execute a comprehensive employer branding strategy for the Israeli site to attract top-talent candidates.
Responsible for managing PR, media communications, and brand image initiatives to enhance our company's reputation and attractiveness as an employer.
Collaborate with HR and Recruitment teams to ensure a consistent and compelling employer brand message across all communication channels.
Collaborate with the Marketing team to create visually appealing content, including employer branding materials, job postings, etc.
Responsible for company's Israel's social media channels such as Instagram, Facebook, and Linkedin.
Job number- R_101546.
Requirements:
3+ years of experience in Employer Branding or Internal Communication or similar role.
Excellent written and verbal communication abilities in both Hebrew and English (mother tongue- must).
Experience with employer brand projects in growth Hi-tech companies.
Attention to detail and a creative mindset.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
30/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
With millions of loyal users In Israel, we believe is an ideal platform to deliver a brand new experience to our users. We are looking for passionate and talented people to join our Global Business Solutions team in Israel. Together we can build an ecosystem that is innovative, secure and intuitive for our users.

We're looking for an experienced and charismatic leader to guide the Domestic Sales Department. This leader will scale and oversee our Domestic Sales team, which is responsible for acquiring, activating and accelerating the investment of advertisers and agencies in the Domestic market. The team will execute high value acquisition efforts and engage a diverse set of customers, focusing on driving revenue and product adoption. You will collaborate closely with an exceptional and seasoned management team to push boundaries and accelerate the growth of businesses. Our ideal candidate will have vast experience in Brand and Performance marketing, demonstrated success in leadership, development and optimization of scaled sales organizations and individuals, experience working closely with C-level stakeholders and has industry influence to help sales teams succeed in growing the business.

You will be responsible for:
Team Management:
Guide and mentor a team of individuals to optimize advertising and effectiveness. Foster team stability and ensure each team member is maximizing the development of their skills and talents.
Establish a team structure that empowers ongoing, sustainable growth of team members.
Lead the team with a strategic mindset and effective tactics in order to achieve challenging objectives.
Enhance the team's proficiency in digital marketing and commercial aspects.

Business Management and Development:
Oversee a client portfolio across various domestic verticals, providing leadership and guidance to a high-performing team. Additionally, collaborate with the sales leadership team to establish strategic objectives for the Domestic department, while covering the day-to-day operations of the business.
Develop and implement the go-to-market strategy for the business.
Foster and sustain relationships with C-level executives in the industry, coupled with the capability to identify and target new customers across diverse verticals.
Collaborate with cross-functional leaders to build frameworks that align processes, workflows and roles & responsibilities.
Demonstrate a strong and executive presence, able to provide complex conflict management.
Demonstrate holistic business acumen and key factors in order to drive success across the region.
Oversee excellent sales management with a strategic perspective. Navigate complex conflict resolutions, influencing key client behaviors whilst ensuring business continuity.
דרישות:
Minimum Qualifications:
Extensive experience in online marketing and sales, digital advertising platforms and ecosystems, working with enterprise companies or advertising agencies.
Expert in the digital media landscape with the ability to guide brands and agencies on why delivers for their business.
Demonstrate ability to drive business agendas with senior stakeholders and meet revenue objectives by developing a strong understanding of the client's business and driving deep data-driven insights.
Track record of success in strategically expanding and sustaining complex, high-value client relationships through a consultative approach.
Leadership relationship building experience engaging and influencing at an executive level with cross-functional groups in partnership with sales leaders.
Proven track record of building, developing and leading high performing teams with experience in managing and mentoring employees, providing leadership and guidance to individual contributors.
Hebrew and English language skills are mandatory.
Preferred Qualifications:
Strong understanding of marketing and ad tech and its evolution in the industry.
Strong ability to navigate multiple industries# המשרה מיועדת לנשים ולגברים כאחד.
 
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נאספה מאתר אינטרנט
15/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies
Requirements:
Bachelors degree in Marketing, Business, or a related field; advanced degree is a plus.
Minimum 6 years of experience in digital marketing, with a focus on SEO and paid media.
3+ years of experience leading a team - Must
Proven track record of driving growth in a similar managerial capacity.
Proven experience in a leadership role overseeing SEO and paid media strategies, preferably in a SaaS or technology-focused environment.
Demonstrated success in managing significant budgets and achieving measurable results.
Deep understanding of SEO best practices, search engine algorithms, and the latest industry trends.
Strong analytical skills with proficiency in data analysis tools and platforms.
Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
10/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
We are looking for a passionate, experienced, independent, hands-on Content Writer to join our Marketing team.
As a content writer, youll understand the brand language and implement it along the marketing channels. Owning the brand messaging to potential and existing users, conducting thorough research on industry-related topics, generating ideas for new content types, and writing content that helps drive conversions based on the organizations goals. If youre familiar with producing online content and have an eye for detail, wed like to meet you.
What youll be doing:
Implement brand strategy and messaging throughout all content channels
Write and edit entertaining and informative website content
Create marketing messages that connect with our customer base
Write copy for the app, website, social media platforms, performance marketing, direct communications, and digital marketing campaigns
Developing and writing new content assets such as blogs, newsletters, emails and more based on our user journey and product marketing needs
Technical writing that helps our SEO needs
Be an important member of the Marketing Team and work closely with other teams
Research and gather data from the product and data teams to write informed, data-driven content
Engage in regular discussions with the product and data teams to stay updated on product features and performance metrics
Identify customer needs and content gaps through data analysis and recommend new topics
Find and develop new ideas for content by analyzing industry trends and customer feedback.
Requirements:
Native English Speaker (must)
Bachelor's degree in communications, marketing, English, journalism, or related field
At least 2-4 years of experience in writing e-commerce content, preferably in tech settings
Experience in writing short-form website copy
Experience in Performance Marketing (videos, paid ads, etc.)
Strong understanding of social media
A true passion for writing
Openness to feedback
A collaborative attitude
Ability to stick to deadlines
Outstanding oral communication skills
Self-starter, able to find opportunities and take initiative.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
7688012
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
 
פורסם ע"י המעסיק
09/05/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position We are seeking a skilled and experienced Marketing & Data Operations Manager to oversee all aspects of marketing automation, data management, and integrations within our organization. The ideal candidate will be proficient in utilizing marketing technology platforms such as HubSpot and Salesforce, capable of building integrations, developing data dashboards, and providing actionable insights to drive marketing strategies. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. Key Responsibilities:
* Ownership of marketing automation platforms such as HubSpot, ensuring all systems are effectively utilized to drive marketing campaigns, capture leads, and optimize customer interactions.
* Integration Development for various marketing tools and systems to streamline processes, improve data accuracy, and enhance marketing capabilities.
* Data Management and Analytics:
* Data accuracy and accessibility - Effectively manage marketing data to ensure its accuracy and integrity for the marketing team.
* Customized dashboards and reporting - Develop and maintain data dashboards and reporting tools that provide actionable insights tailored to business objectives.
* Data analysis - Utilize advanced analytical tools to systematically analyze marketing data, identifying trends, patterns, and opportunities for optimization.
* Data hygiene and compliance: Implement processes to maintain data hygiene and ensure compliance with relevant regulations, supporting the overall effectiveness of marketing strategies and decision-making processes 4.Cross-functional collaboration with various teams to align data and operations strategies with business objectives. Act as a liaison between marketing and IT departments to ensure smooth integration and implementation of marketing technology solutions.
Requirements:
Qualifications:
* Bachelor's degree in Marketing, Business Administration, Data Science, or a related field. Advanced degrees or relevant certifications - an advantage.
* Proven experience (4 years) in marketing operations, data management, or a similar role, preferably in a technology-dri
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
7708114
סגור
שירות זה פתוח ללקוחות VIP בלבד