The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy for our B2B SaaS operations. This individual will lead a team of marketing professionals to drive growth, increase brand awareness, and generate demand for our products.
Among others, the Manager will be responsible for leading and scaling our marketing activities, owning brand, managing demand and lead generation activities, and driving accounts, users, and inbound revenue growth.
Key Responsibilities
Develop and implement a comprehensive marketing strategy that includes digital marketing, content marketing, product marketing, and events.
Lead a team of marketing professionals to execute on the marketing strategy and achieve business goals.
Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and drive growth.
Analyze market trends and customer insights to inform marketing strategy and tactics.
Develop and manage the marketing budget to ensure effective allocation of resources.
Drive brand awareness and thought leadership through PR, social media, and other channels.
Measure and report on the effectiveness of marketing initiatives and adjust strategy as needed.
Requirements: 5+ years of experience in leading marketing team and operation, with a focus on B2B SaaS.
Proven track record of developing and executing successful marketing strategies.
Strong leadership skills and experience managing a team of marketing professionals
Experience with strategizing and execution of lead generation activities
Excellent communication and collaboration skills.
Data-driven approach to decision making.
Self-starter who is highly committed to the success and excellence of the organization
Bachelor's degree in marketing, business, or a related field.
This position is open to all candidates.