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The Global Marketing Director, Imaging Systems Segment , iTero reports into the Sr. Director of the Imaging Systems segment. This role is responsible for developing and executing a comprehensive go-to-market (GTM) strategy and commercialization plans for iTero innovative Imaging Systems solutions that will help drive practice growth and efficiency for dental professional customers -- including General Dentists (GPs), Orthodontists, and Dental Labs.

You will need to understand the needs of customers and patients for positioning and messaging development, and commercialization plans across the globe. The role requires the ability to think strategically and work collaboratively counterparts, product management, regional marketing leadership, sales, legal/regulatory teams, and marketing agency partners. You must be able to effectively influence the organization up and down. Additionally, this role requires you to gain insight into local market dynamics, collect voice of customer feedback and consolidate input into the development of global product launch and key campaigns to drive expected growth for the company.
In this role, you will
Conduct thorough market analysis to identify target audiences, analyze competitor activities, and stay informed about industry trends.
Develop a deep understanding of customers across the globe and create close relationships with key opinion leaders.
Develop and implement a comprehensive go-to-market (GTM) strategy including defining target customers, value props, claims, positioning, messaging, launch, and post-launch activities
Work in collaboration with other functions such as Global Marketing Excellence, Commercialization excellence, Services ect
Analyze and report product performance and making data-driven recommendations to drive impact.
Collaborate with global product development, marketing communication, clinical education, training and sales teams to deliver impactful product launch.
Build and maintain strong partnerships with regional iTero marketing teams in creating and implementing iTero strategies and programs around the globe.

we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

We are looking for a Senior Marketing Manager to join our Reviews team.
If you know how to connect the dots between creative and strategic thinking to an actual execution plan, wed love to hear from you.
Your Responsibilities:
Strategic Ownership: Lead and execute comprehensive multi-channel GTM plans from inception to completion by leveraging creative concepts that you will champion.
Content Creator: Demonstrate your ability to generate versatile content pieces, (avoiding the generic tone of voice of ChatGPT). Crafted to disrupt B2B norms, embody the genuine, on-brand voice, to strategically serve us across various channels, including paid, organic, email marketing, micro copy, webinars, events, and more.
Team Collaboration: Foster seamless collaboration with cross-functional teams across the organization, from project briefing to the execution of best-in-class campaigns, designed to build our brand, guide prospects in the right direction and support the adoption of new features for existing customers globally.
Trend Awareness: Exhibit a keen eye for industry trends and their relevance to our brand. Integrate these trends seamlessly with distinctive tone of voice, fostering an environment of innovation and efficiency.
Data-Driven Insights: Utilize data-driven insights to inform and optimize marketing strategies. Leverage analytics and key performance indicators to measure our main KPIS and the success of campaigns

Our growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, youll oversee 3 critical functions, all revolving around our main marketing product.
As the group lead youll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization leveraging the best technologies, data, methodologies, and UX; And the Web Dev function is at the heart of our website health, bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.
Youll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the companys vision to life.
Responsibilities:
Improve our website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies involving content, UI, data-leveraging automation and flows, and more
Oversee the production of strategic web assets to ensure the companys vision and DNA are brought to life and support revenue goals
Oversee the external appearance of the brand across digital product directories, like G2, Shopify, and the likes
Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
Improve our Shopify-based Low-to-High-Touch funnel, driving relevant app installs
Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools

we are a vibrant Hi-Tech Company specializing in the B2B financial services industry and located in Ramat Gan. We are looking for a Content writer to join our growing marketing team. Responsibilities: Assist in generating a content plan. Generate content based on a content plan provided. Manage and edit outsourced writers as well as writing content. Manage content related projects, stakeholders, and providers. Generate and release of PRs and content, including obtaining new channels. Create Social Gannt. Optimize content on the website, landing pages and other materials that will align with the SEO strategy. Create e-mail newsletter content.
Position Type:
New

A data technology company that aims to empower people with the tools, skills, and confidence they need to understand the world at their fingertips. Our goal is to tackle all the complex and unsolved areas of mobile publishing with innovative tools, accessible data, and scalable processes.

Were a group of authentic, curious, intelligent, and playful problem-solvers who enjoy succeeding together. Founded in 2015 and operating as a bootstrap startup for seven years, (previously Storemaven) was acquired in 2022 by mega mobile publisher Zynga/TakeTwo Inc to bring our maveness to the next level.

Focus both on Marketing and Product development aspects and own the full life cycle.
Establish the vision and strategic plan for the assigned product segment.
Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.
Ensure customer focus by communicating and building rapport with customers (average and KOLs) as required and ensuring the voice of the customer is reflected in all work processes.
Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in.
Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI).
Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment.
Works closely with commercial and regional marketing team to develop go-to-market programs.
Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results.
Support Regional Sales and establish product pricing and positioning strategies.
Understand and utilize salesforce.com to identify market trends.

Required Business Development Representative
Description
What makes us unique?
This is a special place with a unique combination of brilliance, spirit, and just all-around great people. Here, if youre willing to do more, your career can take off. We are a leading SaaS company for the field service industry, one of the most recession-proof and lucrative industries today.
We are located in the heart of Tel Aviv, just a short walk from Rothschild Boulevard. Youll find everything you need to focus or work collaboratively with your colleagues in our brand-new, beautifully designed open office space. When were not hard at work, you will find us in our awesome game room with a ping pong table, a comfy lounge, and video games for the ultimate afternoon break. We recognize you have a life outside the office, our workweek is flexible and hybrid, but you wont want to miss happy hour!
Who are you?
You are a highly intelligent and personable individual who excels in interpersonal communication and relationship-building.
You possess the acumen of a consultant, adept at identifying challenges and proposing effective solutions
Striving to leave your mark, you have an entrepreneurial approach and a systematic mindset that enables you to quickly adapt to change and build repetitive processes.
So, what will you be doing all day?
Work directly with our Revenue Operations on developing our Outbound Go-to-market Motion from scratch.
Generate new business pipeline by executing outbound prospecting activities such as researching target accounts, cold calling and personalizing email and social media messaging.
Engage prospects in the US as a consultant who can help them uncover their challenges, and propose effective solutions.
Take part in building an effective outbound machine by testing different types of prospects, call-tracks, messaging and processes.
Partner with our sales team to drive revenue by running effective discovery, qualifying prospects, and scheduling appointments for Account Executives.

We are seeking an Employer Brand and Internal Communication Manager who will join the HR team.
In this role, you will play an important role in shaping and enhancing our employer brand, fostering a positive internal culture, and effectively communicating our company's vision and values to internal and external stakeholders.
You Will:
Internal Communication:
Design and implement an internal communication strategy to keep Israeli employees informed, engaged, and aligned with the company's goals.
Work closely with department heads to gather relevant information and create impactful internal communications, including newsletters, announcements, and company-wide updates.
Develop, plan, and execute a comprehensive employer branding strategy for the Israeli site to attract top-talent candidates.
Responsible for managing PR, media communications, and brand image initiatives to enhance our company's reputation and attractiveness as an employer.
Collaborate with HR and Recruitment teams to ensure a consistent and compelling employer brand message across all communication channels.
Collaborate with the Marketing team to create visually appealing content, including employer branding materials, job postings, etc.
Responsible for company's Israel's social media channels such as Instagram, Facebook, and Linkedin.
Job number- R_101546.

Our company's vision is to transform lives with trusted financial services that transcend borders.
Since 2011, we have been tirelessly delivering on our promises to people who send money around the world.
Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home.
Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.
The team in Israel pushes forward and aims for the stars.
We hire top talents and invest in promoting their career by providing opportunities, challenges, and a great work environment that places an important emphasis on work-life balance.
Our company is significantly increasing our investment in building new initiatives for our customers when they have a need to transfer money.
As a Marketing Analyst, you will drive analytical decisions for company's new initiatives marketing, upper funnel, and life-cycle marketing including email communications, paid activities channels, and segmentations.
This includes measurement and reporting, campaign design and optimization for the channels, contributing directly to growth in acquisition of customers in an efficient manner.
You will also be a thought partner to your Marketing colleagues and collectively drive decisions that shape the roadmap of company's new initiatives efforts.
You Will:
Develop and refine a comprehensive measurement framework to assess the ROI from upper-funnel & lifecycle marketing investments, facilitating strategic decision-making.
Utilize diverse metrics and data sources to present a cohesive overall story for stakeholders across the company.
Collaborate closely with the Marketing team to design experiments and conduct ongoing campaign analyses that generate actionable insights.
Build measurement plans based on strategic imperatives, communication objectives and media strategies.
Design and implement reporting dashboards that track important metrics and performance trends, enabling the marketing team to make more informed decisions.
Job number- R_101854.