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About us
A provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, we are proudly unveiling our Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the worlds first Bluetooth-based wireless intercom headset in 2004, we have  been responsible for many of the industrys innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, we areproud to be the worlds leading communication device for groups in motion.
Position Overview
We are seeking a highly skilled and dynamic Product Marketing Manager to join our passionate marketing team. In this role, you will be responsible for developing and executing Product Marketing strategies, tactics, and campaigns that support the growth and long-term success of our product portfolio. Reporting directly to the CMO, you will work closely with cross-functional teams to lead the launch and promotion of our powersports and outdoor communication solutions. As a key member of our high-performing marketing team, you will serve as the companys product expert - deeply familiar with our competitive landscape, creative in developing compelling product-related collateral, and confident in presenting it to a wide range of audiences and stakeholders.
*Full-time position in a hybrid model (from the companys offices at Raanana/from home)
Roles & Responsibilities:
* Develop and implement comprehensive Product Marketing strategies to drive awareness, adoption, and sales of our product lines.
* Conduct market research and competitive analysis to identify key market trends, customer needs, and opportunities for product differentiation. Identify areas for improvement and inform on future product development strategies.
* Collaborate with product management, engineering, and design teams to define product positioning, messaging, and target customer profiles.
* Create compelling product narratives and value propositions that resonate with our target customers and effectively communicate the unique benefits of our
* consumer and partners portfolio.
* Plan and execute product launches, including developing go-to-market strategies, coordinating cross-functional activities, and overseeing marketing campaigns.
* Act as a subject matter expert on consumer electronics trends, powersport market dynamics, and competitive landscape, providing insights and recommendations to senior leadership and other stakeholders.
* Collaborate with the sales and channel teams to develop sales enablement materials, pricing strategies, and promotional activities to drive product adoption and revenue growth.
* Create and manage the production of marketing collaterals such as sales presentations, product datasheets, website content, demo videos, installation, and user guides.
* Ensure that the messaging is consistent and effectively communicates the product's value to customers by doing user testing and other means
* Gather & analyze market feedback, customer insights, and sales data to continuously improve Product Marketing strategies and optimize the product lifecycle.
* Build strong relationships with industry influencers, partners, and media outlets to enhance brand awareness and drive positive product reviews and endorsements.

We are seeking a talented Campaign Manager with proven experience in managing large-scale, complex media campaigns. In this role, you will take full ownership of significant media budgets, lead execution across multiple platforms, and generate business impact through data-driven insights. You will also collaborate with cross-functional teams, and leverage AI to push innovation in campaign management. If you’re into driving business growth to high-profile brands through sharp and sophisticated digital activity – Let’s talk!

Responsibilities:

* Creating, managing, and optimizing campaigns on Google, Facebook, Taboola, Outbrain, DV360 and more.
* Managing budgets, performance, and audience targeting.
* Developing and implementing multi-channel marketing strategies.
* Working with big brands in the Israeli market on high-scale budgets.
* Overseeing full-funnel marketing activity.
* Developing, designing, and editing content.
* Creating marketing materials such as posts, banners, stories, and newsletters.
* Managing on-site data and marketing automation processes.
* Applying AI-driven tools and methodologies to enhance efficiency, improve insights, and solve challenges faster.

We are seeking a hands-on MarCom professional to cover a maternity leave and lead Israels day-to-day marketing communications within a global defense-tech group.
The role combines execution, exhibition and event management, vendor coordination, and close collaboration with global stakeholders in a fast-paced environment.

Job description
Execute local MarCom activities including exhibitions, conferences, events, and marketing collateral.
Manage vendors, budgets, purchase orders, invoices, and marketing inventory.
Maintain website content and support ongoing marketing operations.
Manage social media activity, including content planning and copywriting.
Work closely with global teams to ensure brand consistency and timely delivery.

We are seeking a Product Design Manager to lead, mentor, and inspire a team of talented designers while actively contributing to the design of core product features. In this role, you will manage experienced product designers to solve complex user experience challenges through innovative, streamlined flows and polished aesthetics. You and your team will be responsible for leading the entire design lifecycle, from early research and conceptualization to delivering pixel-perfect designs ready for development.
Key Responsibilities
Lead, coach, and grow a team of talented UX/UI designers, fostering a collaborative and high-performing environment.
Proactively collaborate and partner with product managers and engineers to shape product strategy and define the user experience for Cortex XSIAM.
Contribute directly to feature design and product development, serving as a hands-on design leader.
Own and continuously improve the team's design process, from initial research and conceptualization through execution and delivery.
Help maintain and evolve design systems to ensure consistency, quality, and efficiency across the product suite.
Advocate for user-centered design principles and best practices, ensuring the user's voice is present in all product decisions.
Review design deliverables and provide clear, constructive feedback to ensure high-quality outcomes.
Actively participate in recruiting, onboarding, and developing design talent to grow the team's capabilities.

The Application Security Posture management and software supply chain security products are responsible for securing the development ecosystem from code to deployment - We scan everything : IaC, proprietary code, open sources, VCS , pipelines and more. This is being composed into application risk and major part of the code to cloud offering of Prisma cloud.The product identifies problems, facilitates "shift left" operations, and helps our customers remediate them. We are looking for a Principal UX designer who can help us design, build and ship industry defining products to help application security practitioners and developers build more secure cloud applications. In this role, you will be solving complex UX challenges with creative and streamlined flows. As part of your position, you will research, create wireframes, design high fidelity mockups, validate with customers, work with our developers to implement your designs, and follow through with research and data to see whether we did the right job.
Key Responsibilities
Create UX and UI concepts and detailed flows
Redesign and boost visualizations
Help expanding our on-going Design System
Work with team members to turn UX concepts into well designed flows
Work collaboratively with engineering teams, providing guidance as your designs get built.

We are looking for a passionate and hands-on Level Designer to join our rapidly growing company. In this role, you will be the creative force behind world-leading player experiences, combining a strong product/game design mindset with an excellent visual eye. Youll design engaging levels, craft perfect difficulty curves, and use data to continuously balance your work. Beyond hands-on creation, you will take ownership of the production cycle-guiding Art and Animation teams and driving cross-functional collaboration to bring your levels to live production on time. If you love games, thrive on creating immersive experiences, and know how to lead a level from concept to launch, this is the perfect opportunity for you.
Responsibilities:
Design, build, and visually dress engaging levels and mini-games from concept to final polish using internal tools and Unity.
Plan level progression and craft difficulty curves that keep players engaged, using quantitative player data, A/B test results, and user feedback to continuously test, tweak, and balance the experience.
Guide and collaborate with Art, Animation, and Tech Art teams, providing clear feedback to ensure all visual assets are perfectly tailored for your level designs.
Take full ownership of driving levels to production, motivating and leading cross-functional teams to meet strict deadlines and run schedules.
Actively pitch and contribute ideas for new game mechanics, obstacles, and themes to keep the gameplay varied and fresh.
Apply strong game design and UX principles to guarantee optimal layout, and overall player satisfaction.
Continuously improve your level creation pipeline, exploring new tools (including AI-driven workflows) to work smarter and scale production.

The GTM AI Product Manager (sitting within RevOps - GTM) translates executive GTM strategy into operational AI solutions, ensuring high-impact initiatives, spanning Marketing, Sales, Partners, and Customer Growth, are successfully defined, scoped, structured, incubated, and brought to life.

Acting as the architect of these initiatives, you translate GTM leadership priorities and target business KPIs into structured execution, connecting business requirements with tech delivery, serving as a strategic bridge and an agile incubator, facilitating rapid prototyping and validation of new workflows.

Responsibilities: Discovery, Architecture & Incubation
Requirement Gathering & Scope Definition: Partner with GTM leadership to gather complex business requirements. Define clear project objectives, use cases, and success metrics (KPIs) while ensuring initiatives stay aligned with top-down priorities.

Functional Architecture: Translate leadership vision into structured operational blueprints and business process flows that define how AI solutions will function within the GTM engine.

Feasibility & Analysis: Lead "buy vs. build" assessments, evaluating market solutions against internal development capabilities to ensure the best path for the business.

V1 Incubation: Build and validate initial prototypes (V1s) using low-code/no-code and agentic platforms to prove value and de-risk the project before scaling.

Scope Integrity: Maintain clarity of scope throughout the execution lifecycle, preventing "project drift" and ensuring technical execution meets the original business intent.

2. Cross-Functional Orchestration
Partnerships: Serve as the primary functional partner for the tech teams to bring AI solutions to production.

Requirement Synthesis: Translate gathered business needs into structured tech requirements, blueprints, and roadmap alignments.

Coordinate implementation: timelines and iteration cycles, ensuring that the final tech delivery matches the functional design and business methodologies.

3. Rollout & Field Excellence
Adoption Planning: Partner with RevOps and GTM leadership to design rollout strategies, communication plans, and enablement materials.

Feedback Loops: Establish rapid iteration cycles based on field feedback to continuously optimize AI solution performance.

Impact Tracking: Partner with Data, Analytics and Insights teams on the reporting of core KPIs (e.g., conversion, cost-per-meeting, attainment), ensuring measurable ROI for every initiative.

We're looking for a strategic, hands-on marketer who combines performance marketing expertise with a builder's mindset. You'll own global paid acquisition while leveraging AI, automation, and experimentation to drive scalable growth.
Working closely with Marketing, Product, RevOps, Creative, and Data teams, you'll build smarter acquisition strategies, optimize performance across multiple markets, and help define how AI transforms modern marketing.

You will spearhead a complete overhaul of our visual identity, creating a compelling, human-centric design language that resonates deeply across the US market and beyond. We are looking for a storyteller who understands that design is a business lever; someone with a rock-solid graphic design background who sees beyond the layout. You understand that great art direction is the foundation for a brand that disrupts, engages, and endures. You will lead the charge in building a world-class creative culture, managing internal talent, contractors, and agencies to ensure every pixel and every word elevates our position as a leader defining the future of work.

We are looking for an experienced and impact-driven Senior Product Manager to join Core HR product organization.
Core HR is one of the most strategic foundations of Bob. It powers the people data, company structure, configurable operating model, employee lifecycle processes, and operational workflows that help companies run and scale their people operations.
This is a high-impact role for a product leader who wants to build products that sit at the heart of how companies operate. You will shape experiences that help organizations structure their workforce, run critical HR operations, and make confident people decisions at scale.
As a Senior Product Manager in Core HR, you will own a meaningful product area and turn complex customer needs into simple, scalable, and trusted product experiences. Your work will directly influence customer trust, operational efficiency, product adoption, and Bobs ability to scale globally.
This role is ideal for a product leader who enjoys solving complex B2B SaaS problems, working closely with customers, collaborating across multiple product and engineering teams, and building products that become core to daily business operations.

Were looking for a passionate and impact-driven Product Manager to join HR Planning group and lead our Workforce Planning module. Workforce Planning is a key part of vision to deliver a seamless, strategic, and data-driven HR platform. This role will be central to shaping how organizations plan their workforce, manage positions and headcount, align people plans with business priorities, and make better decisions through clear, reliable data.
As the Product Manager for Workforce Planning, youll lead high-impact initiatives that connect across platform and empower HR leaders, finance teams, workforce planners, and managers to collaborate more effectively. Youll own the product strategy, delivery, adoption, and measurable business outcomes, helping customers build scalable, transparent, and efficient workforce planning processes.


Job requirements
What you should have:
4+ years of experience as a Product Manager, with a track record of owning and delivering product roadmaps in B2B SaaS environments.
Strong strategic thinking and analytical skills, with the ability to define KPIs, connect features to business impact, and drive prioritization decisions based on data and user feedback.
Excellent cross-functional collaboration and leadership skills - able to align across R&D, Design, Product Marketing, and GTM teams.
Proven ability to lead execution, resolve ambiguity, and deliver impactful outcomes in complex and fast-paced environments.
Exceptional communication and storytelling abilities, with a talent for clearly articulating product decisions and value to a wide range of stakeholders.
A proactive and customer-obsessed mindset, with hands-on experience conducting user research and analyzing behavioral data.
Experience working in HRTech, FinTech, or data-intensive products is a strong advantage.
Full professional proficiency in Hebrew and English - required.

As a Marketing Manager, you will turn strategy into execution across campaigns, content, and product storytelling.

Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.

This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.

You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.

Responsibilities
Content & Social Media

Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline

Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product, Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.

Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.