לוח משרות דרושים אנליסט שיווקי - Marketing Analyst עבודה היברידית

Our company's vision is to transform lives with trusted financial services that transcend borders.
Since 2011, we have been tirelessly delivering on our promises to people who send money around the world.
Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home.
Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.
The team in Israel pushes forward and aims for the stars.
We hire top talents and invest in promoting their career by providing opportunities, challenges, and a great work environment that places an important emphasis on work-life balance.
Our company is significantly increasing our investment in building new initiatives for our customers when they have a need to transfer money.
As a Marketing Analyst, you will drive analytical decisions for company's new initiatives marketing, upper funnel, and life-cycle marketing including email communications, paid activities channels, and segmentations.
This includes measurement and reporting, campaign design and optimization for the channels, contributing directly to growth in acquisition of customers in an efficient manner.
You will also be a thought partner to your Marketing colleagues and collectively drive decisions that shape the roadmap of company's new initiatives efforts.
You Will:
Develop and refine a comprehensive measurement framework to assess the ROI from upper-funnel & lifecycle marketing investments, facilitating strategic decision-making.
Utilize diverse metrics and data sources to present a cohesive overall story for stakeholders across the company.
Collaborate closely with the Marketing team to design experiments and conduct ongoing campaign analyses that generate actionable insights.
Build measurement plans based on strategic imperatives, communication objectives and media strategies.
Design and implement reporting dashboards that track important metrics and performance trends, enabling the marketing team to make more informed decisions.
Job number- R_101854.

We are looking for a Competitive Intelligence Product Manager.
As a Competitive Intelligence Product Manager, your mission is to spearhead our market intelligence efforts, ensuring that our product offerings remain competitive and innovative.
This role requires a deep dive into the cybersecurity market landscape, analyzing competitors, and identifying strategic opportunities for differentiation and growth.
You will act as a bridge between the markets realities and our product development teams, influencing our product roadmap and strategic decisions.
Responsibilities:
Conduct thorough market research to understand the competitive landscape, trends, and customer needs within the cybersecurity domain.
Empower the Product team with actionable insights, enabling the development of solutions that distinctly position us in the market.
Lead the competitive intelligence process, including the collection and analysis of competitive data, to inform product positioning, features, and go-to-market strategies.
Collaborate closely with engineering, security, and marketing teams to ensure product messaging and capabilities accurately reflect competitive advantages.
Play a pivotal role in the product roadmap development, integrating competitive research findings to prioritize features and initiatives.
Drive continuous improvement by monitoring competitive developments and aligning product strategies to maintain and enhance market position.