לוח משרות דרושים

XM Cyber is looking for a creative and data-driven Inbound Marketer to join our dynamic marketing team. This is an exciting opportunity for a proactive individual to take ownership of key growth projects, shape our digital presence, and make a tangible impact on our business. If you are passionate about attracting and converting customers through compelling content, optimizing the user journey, and managing a high-performing web presence, we want to hear from you. About the Role: In this multifaceted role, you will be at the heart of our inbound marketing efforts. You will be responsible for developing and executing strategies that drive brand awareness, generate high-quality leads, and nurture them through the sales funnel. This position requires a unique blend of creativity, analytical prowess, and technical aptitude to manage our online presence and optimize for growth. Key Responsibilities: Growth Project Leadership:
* Identify, propose, and execute innovative inbound marketing projects aimed at accelerating customer acquisition and revenue growth.
* Analyze market trends and competitor strategies to uncover new opportunities for expansion.
* Collaborate with cross-functional teams, including sales and product, to ensure alignment on growth initiatives and a seamless customer experience. Social Media and Content Creation:
* Develop and manage a comprehensive social media calendar, creating engaging and shareable content across all relevant platforms.
* Monitor social media channels for trends, engage with our community, and build a strong brand voice.
* Ideate and create compelling content, including blog posts, ebooks, whitepapers, infographics, and video scripts, to attract our target audience. Web Development Management and Maintenance:
* Oversee the day-to-day management and maintenance of our company website, ensuring it is secure, up-to-date, and performing optimally.
* Liaise with web developers and designers to implement website updates, new features, and bug fixes.
* Manage the web development roadmap, prioritizing projects based on business impact and strategic goals. Conversion Rate Optimization (CRO):
* Analyze website traffic and user behavior to identify opportunities for improving conversion rates.
* Develop and execute A/B tests and multivariate experiments on landing pages, calls-to-action, and forms to enhance lead generation.
* Utilize analytics tools to track and report on key CRO metrics, providing actionable insights for continuous improvement. Search Engine Optimization (SEO):
* Conduct keyword research and on-page SEO to improve organic search rankings for our target keywords.
* Develop and implement a comprehensive SEO strategy that includes technical SEO, content optimization, and link-building initiatives.

Were seeking a strategic VP of Marketing to lead our growth and brand evolution. In this high-impact role, youll be an essential key member of our executive leadership team, contributing to company-wide strategy and decision-making.
Responsibilities:
Lead, mentor, and scale an in-house marketing team, including specialists in digital, brand, content, Marketing Automation, and social media
* Build and execute the annual marketing plan, ensuring alignment with business objectives and achievement of defined goals
* Define and track KPIs (ROAS, CAC, LTV, etc.) to drive measurable business impact
* Manage and optimize paid media and digital campaigns across platforms such as Google, Meta, and TikTok etc.
* Direct relationships with external partners, including creative agencies, media buyers, PR firms, influencers, and production vendors
* Oversee lifecycle marketing, including automation, segmentation, and personalized, event-driven campaigns in collaboration with data and Product teams
* Drive social media strategy and community engagementresponding to trends, managing influencers, and own our visual identity and tone of voice across social platforms.
* Oversee marketing initiatives related to subscriptions, loyalty programs, and customer value growth
* Partner with internal teams (Sales, Product, Tech, Finance) to ensure effective execution and delivery across initiatives

Writing and producing HU English-language publications, including annual reports, brochures, website posts, and scrolls honouring members of the board of governors.
Coordinating and conducting interviews and photoshoots with faculty, students, and affiliated organizations for the purpose of producing original materials.
Working with the Universitys Friends associations, professional teams, and outside contractors to produce advertising materials and publications.
Managing the Universitys digital photo archive, including assisting other units.
Other tasks as instructed by the Divisions management.

Design, build, and Maintain DBT jobs to transform raw data into analysis-ready data sets to be used in BI and analytics applications. Maintain a reliable organizational single-source-of-truth schema to support informed, data -driven decisions. Design, build, and integrate data into star/snowflake schema models. Collaborate with stakeholders (Finance, Commercial, Service, Operations) to understand their reporting needs, and translate them into technical design documents. Implement complex business logic in SQL statements, ensuring data consistency, and reliability. Work closely with data engineers and BI analysts to shape a modern ELT strategy. Establish best practices for semantic data layers and data catalogue dictionary. Monitor, troubleshoot, and optimize the health and quality of our data processes. Stay up to date with BI development, DBT, and Snowflake; share knowledge, learn new skills, and contribute to the data roadmap.
Advantages::

* Experience with Airflow as a data pipeline orchestrator
* Familiarity with JavaScript for scripting
* Experience working with Power BI dashboards and reports