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Welcome to Chargeflow Chargeflow is at the forefront of fintech + AI innovation, backed by leading venture capital firms. Our mission is to build a fraud-free global commerce ecosystem by leveraging the newest technology, freeing online businesses to focus on their core ideas and growth. We are building the future, and we need you to help shape it. Who We're Looking For - The Dream Maker As the Senior Product Marketing Manager at Chargeflow, you’ll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, boosting landing page conversion rates, and refining customer and audience messaging for the marketing and sales teams. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. This role involves utilizing managerial experience to lead key marketing functions and includes overseeing the content team and providing strategic guidance. Your Arena - Know your impact ?? Brand Messaging and Website Ownership
* Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
* Partner with product teams to ensure messaging feels integrated and provides a smooth user experience.
* Own the website experience for all users. Sales Enablement
* Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
* Work closely with the sales team to understand and address pain points, equipping them with the right messaging, tools, and data to effectively engage potential customers.
* Provide ongoing training and resources to ensure the sales team is confident in communicating product benefits and handling objections. Competitor Research & Market Analysis
* Conduct regular competitor research to understand product positioning, messaging, and market trends.
* Use insights from competitor analysis to inform product positioning, marketing strategies, and sales enablement. Cross-Functional Collaboration
* Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights.
* Support cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging. Lead Nurturing & Email Workflow Optimization
* Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
* Work with content and design teams to craft compelling email content that resonates with our target audiences.
* Ensure top-of-funnel asset engagement and Landing Page Conversion Rate Optimization (CRO)
* Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
* Conduct A/B testing, user feedback sessions, and data analysis to refine landing page performance continuously. Team and Content Management
* Oversee the content team, ensuring high-quality output and alignment with the overall brand strategy.
* Apply managerial experience to guide and develop high-performing marketing initiatives.

As our Insurance Marketing Manager, Israel you'll be responsible for establishing our brand and driving broker engagement in the Israeli market. This is a unique opportunity to build our Israel go-to-market strategy from the ground up, working directly with senior leadership to launch and scale our presence. You'll lead localized marketing programs, broker events, and sales enablement initiatives that position our as the InsurSec leader in Israel.

This role requires exceptional self-sufficiency, cultural fluency in both Israeli and American business practices, and the ability to operate with minimal oversight while staying aligned with global marketing strategy. We are looking for someone who is hungry to build a business in an emerging market and brings a team player mentality, willing to both network with executives and get your hands dirty planning events. You'll report to Chelsea Valente (Director of Insurance Marketing) with a dotted-line to Tal Arazi (Director of Cyber products, Israel).

Regular travel within Israel required for broker visits and events. Occasional international travel may be required for company meetings or training.

How You'll Make an Impact

Support the execution of our Israel market launch, across multiple digital and in-person channels and initiatives

Localize launch materials, messaging, and campaigns for the Israeli market, including translation and cultural adaptation of key marketing materials from English to Hebrew

Support CEO and Lead Underwriter with field enablement and business development opportunities

Own the strategy, planning, budget, and execution of in-person broker events across Israel, including hosted events, industry conferences, and broker office visits

Build sales enablement tools and messaging that help our underwriting team communicate InsurSec value proposition

Develop audience-specific campaigns and content to educate brokers, advisors, and clients on products through webinars and educational content

Monitor competitive landscape and provide insights to inform positioning and messaging

Build relationships across the Israeli insurance and cybersecurity ecosystems to identify partnership and growth opportunities

Collaborate with global marketing team to share learnings and best practices between markets

Track and report on campaign performance, broker engagement, and market penetration metrics

Kendago is a technology-backed company, that is behind some of the world’s largest and most successful direct-to-consumer brands it develops with its partners. Renowned for its utilization of best-in-class digital marketing techniques, data-backed creative, and internally developed campaign management methodologies, Kendago stands as a leader in its field globally. At the heart of its operations lies a proprietary technology platform that integrates data from various sources, conducts in-depth analyses and generates a comprehensive list of campaign optimization gaps and action items. Kendago is looking for a Technical Product Owner to join our internal product and R&D ecosystem. In this role, you will sit at the intersection of performance marketing, product thinking, and technical execution . You will work closely with internal PPC, media, and business teams to understand campaign needs, operational gaps, and growth opportunities, and translate them into clear product requirements for our development team. This is a key internal role focused on building and improving Kendago’s proprietary AdTech platform. You will not work with external clients. Instead, you will serve as the bridge between internal domain experts and R&D, making sure new features are clearly defined, technically sound, and aligned with business impact. What you will do
* Gather product and feature needs from internal stakeholders, including PPC managers, and marketing teams.
* Turn business and campaign needs into structured product requirements, user stories, workflows, and acceptance criteria.
* Translate marketing logic into technical language that enables efficient development.
* Work closely with developers to clarify requirements, answer questions, and support implementation.
* Help prioritize the product backlog based on business value, technical feasibility, and internal impact.
* Ensure features support campaign performance, optimization workflows, and internal operational efficiency.
* Partner with product, data, and engineering teams to improve internal systems, tools, and processes. What we are looking for
* Proven experience in a Technical Product Owner, Technical Product Manager, or similar role
* Strong technical understanding and the ability to work closely with engineering teams.
* Solid understanding of performance marketing , online campaigns, and PPC workflows.
* Experience writing user stories, product requirements, and acceptance criteria
* Ability to take complex business input and convert it into clear, structured technical requirements.
* Strong communication skills and the ability to work effectively with both technical and non-technical stakeholders.
* Advantage: experience in AdTech, MarTech, internal platforms, tracking, attribution, analytics, or campaign automation systems Why this role matters This role is critical to how Kendago scales its internal technology advantage. You will help shape the systems that support campaign performance at scale, turning internal knowledge from performance teams into tools and features that create real business value. Why Join Us? At our company, you’ll work alongside a team of top-tier professionals in a fast-moving, high-impact environment. We take pride in our direct, transparent, and warm organizational culture, where personal connection is just as important as professional excellence. Our Office is located in Kiryat Ono. **This is a hybrid position, including two to three work-from-home days per week, with flexibility based on team and individual needs.



Responsibilities:
This role includes:
* Overseeing the planning and execution of the product across its entire life cycle.
* Writing product specifications, user stories, build wireframes and define priorities to the development team.
* Working closely with developers, media campaign managers and the COO.
* Helping with the formulation of