לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור במרכז

Viber is a calling and messaging app that connects people–no matter who they are, or where they’re from. With a free and secure connection, hundreds of millions of people worldwide communicate with their loved ones through high-quality audio and video calls, messaging, and much more. We are seeking an experienced Ads Product Manager with expertise in mobile app advertising to join our team. The ideal candidate will be responsible for leading the development and execution of our mobile app advertising strategy and product roadmap. The Ads Product Manager will work closely with cross-functional teams, including Ads operation, sales, engineering, design and data science to ensure the successful launch and ongoing improvement of our advertising products.

Responsibilities:

* Develop and implement Viber advertising strategy and product roadmap
* Identify new advertising market trends and opportunities
* Work closely with engineering and design teams to develop and launch new advertising products
* Collaborate with sales teams to drive adoption and revenue growth
* Define key performance indicators (KPIs) and establish metrics to track product performance
* Use data to analyze product performance and make data-driven decisions to optimize and improve the product
* Develop and maintain strong relationships with key stakeholders, including programmatic partners and advertising clients
* Keep up-to-date with industry trends and emerging technologies in the mobile app advertising space

Experience:
3-5

We are seeking a valiant User Acquisition Manager to join our Growth Team and develop effective user acquisition campaigns.
Responsibilities
The role:
As a User Acquisition Manager, you will oversee and execute user acquisition strategies. You will collaborate closely with cross-functional teams, including Marketing, Data, Product, and Creative teams, to drive user acquisition efforts and maximize user growth and engagement across various platforms. This role aims to achieve key performance indicators (KPIs) and growth targets, enhancing creators' visibility and revenue on us.
In this role, you will:
Manage and optimize user acquisition (UA) campaigns across various channels to meet or exceed KPIs and growth targets.
Conduct thorough data analysis to identify trends, insights, and opportunities for optimizing campaign performance.
Explore and test new channels and targeting strategies to uncover scalable growth opportunities.
Collaborate with Creative, Data, and Product teams to align UA efforts with overall business objectives.
Stay informed about industry trends, best practices, and emerging technologies in user acquisition and digital marketing.
Conduct ancient elven ceremonies under the gaze of the full moon.

We are seeking a valiant Influencer Marketing Manager to join our Growth Team and develop effective user acquisition campaigns.
As an Influencer Marketing Champion, you'll take the helm in navigating the entire gaming influencer landscape - from mapping the terrain of influencers in leading games such as League of Legends and Valorant, to onboarding influencers and brokering their promotional deals with us - leading them to victory through epic exposure and app download numbers.
Responsibilities
In this role, you will:
Engage with influencers and creators to build rich, long-lasting relationships
Negotiate deal costs and deliverables with influencers and agencies to secure the best deals for the developers we represent
Onboard influencers and manage partnerships to ensure successful activations
Plan, execute, and report on influencer activations
Ensure influencer promotions are executed as expected by reviewing their VODs and analyzing data on the traffic driven to the app
Stay ahead of social, influencer, and technology trends by reading industry reports and consistently testing innovative promotional ideas
Collaborate with Creative, Data, and Product teams to align UA efforts with overall business objectives.

As a Director of Global Communications, you will:

Develop and execute a comprehensive global communications strategy that aligns with organizational objectives and maximizes impact
Lead the creation of compelling narratives, multimedia content and campaigns that capture the heart of our mission and inspire action
Cultivate and nurture relationships with media outlets, think tanks, academic institutions, influencers and stakeholders to build the companys reputation and elevate our positive image worldwide
Establish and maintain relationships with key government officials while monitoring and summarizing legislation that could impact key business lines
Represent the company publicly
Ensure consistency and integrity in our brand identity across all communication channels
Develop robust crisis communication plans and protocols to manage and navigate challenging situations effectively
Establish metrics and KPIs to measure the effectiveness of communication efforts, analyze data insights and iterate strategies for continuous improvement
Plan and execute meetups and events

The Marketing Content Manager will lead the ontent strategy while playing a key role in developing, implementing, and executing integrated communication programs.
You will be responsible for the company's brand positioning, messaging, and overall editorial strategy. In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives.
Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms.
Responsibilities:
Develop, implement, and execute our overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the leadership team.
Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
Manage relationships with PR freelancers and/or external agencies and industry influencers.
Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.

We seek an experienced performance marketer/ demand generation lead, to manage our growing team of performance marketing specialists. Together, the team plans, builds, and executes various paid campaigns, across all relevant platforms and channels. Supporting various B2B solutions and audiences, the Demand Generation Lead will be tasked with strategizing and running the best campaigns to meet the different KPIs each B2B business unit has, while working closely with sales, marketing and other central teams.
What youll be doing:
Own all B2B paid campaigns including Merchant/Marketplace, globally, ensuring they are implemented efficiently and with best practices built in.
Design, define and build the entire user acquisition strategy across regions, products, platforms and audiences: sales-led and/or product-led.
Hire, manage and train professionals to manage all paid channels- PPC, paid publications, content syndication and others, while acting as a coach-player: hands-on running campaigns and owning them fully.
Optimize and report on all paid activities, finding and solving leaks in the funnel, and suggesting ways to improve our customer acquisition campaigns.
Make sure all campaigns assets from ad copy and creatives to website and forms are updated, optimized and set for success.
Work closely with local Sales teams to align on the best acquisition strategy based on their needs. Building a robust feedback loop, making sure SLAs are met, and deals are handled in a timely manner.
Work closely with other B2B marketing teams to come up with a holistic approach to customer acquisition.
Work closely with local and central teams on the creatives, messages, deliverables and localization of all required campaign assets.
Set KPIs across all demand gen channels and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.
Create A/B testing cycles to maximize campaign performance.

We are looking for a marketing specialist to join our growing team. If your decision-making process is data -driven, you are a tech-savvy team player with a spark of creativity and superior verbal and written communication skills, and you enjoy working with clients, wed love to hear from you.
Key Responsibilities:
* Researching and gaining a deep understanding of client businesses, markets, strengths, weaknesses, and pain points, and identifying opportunities guided by the clients' best interests.
* Managing a variety of projects ranging from creating single deliverables to multi-dimensional, comprehensive ongoing efforts, from inception to completion.
* Working closely with clients, creating and adhering to project budgets, optimizing resources based on performance, providing periodic status updates, ensuring their expectations are met, and establishing strong professional relationships.
* Developing and optimizing messaging, value propositions, unique value propositions (UVPs), and unique selling propositions (USPs), generating content ideas, creating briefs, and overseeing content creators to ensure uncompromisable quality.
* Tracking and documenting metrics, analyzing and translating data into actionable items, and optimizing strategies accordingly.
* Evaluating, managing, and maintaining relationships with vendors, and collaborating with cross-disciplinary teams and individuals on their creation and execution.

We are looking for a Growth Marketing Manager, Paid Social to join our diverse Marketing team.
Reporting to the Director of Paid Social, the primary objective of this position is to manage the launch, ongoing reporting, and management of paid social media advertising campaigns.
The Growth Marketing Manager, Paid Social will focus on creating impactful advertising strategies that increase brand visibility, drive sales, and enhance customer engagement on various social media platforms.
Roles and Responsibilities:
Campaign Launch and Management:
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brands voice.
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
- Continuously monitor and manage live campaigns to ensure they are performing optimally.
- Adjust campaign strategies as needed based on performance data and changing market trends.
- Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
we create together and grow together. That's how we drive impact for ourselves, our company, and the communities we serve. Join us.

About the team:
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunities and solutions to exceed their expectations, securing future investment.

The role is to join the Client Solutions Team as Client Solutions Manager on a Fixed Term Contract.

You will be responsible for:

Managing and growing post-sale client relationships of auction ads offerings by monitoring and analyzing ad campaigns, and proactively take initiative to improve results.
Analysing campaign performance data to offer clients data-driven business insights, at the same time use those insights to improve our advertising offerings.
Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
Drive education on product and company updates, and share company best practices as relevant to clients or agencies' business.
Share marketplace feedback and guide our advertising strategy;
Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team;
Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign and provide technical support.
Responsible for improvement of product feature adoption and consistently drive the product improvement from market feedback.
Develop automated reports utilizing the company's internal data tools and Excel.

we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

Our growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, youll oversee 3 critical functions, all revolving around our main marketing product.
As the group lead youll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization leveraging the best technologies, data, methodologies, and UX; And the Web Dev function is at the heart of our website health, bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.
Youll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the companys vision to life.
Responsibilities:
Improve our website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies involving content, UI, data-leveraging automation and flows, and more
Oversee the production of strategic web assets to ensure the companys vision and DNA are brought to life and support revenue goals
Oversee the external appearance of the brand across digital product directories, like G2, Shopify, and the likes
Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
Improve our Shopify-based Low-to-High-Touch funnel, driving relevant app installs
Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools