דרושים » פרסום שיווק ויחסי ציבור » Senior Marketing Insights Analyst

Required Market Intelligence Consultant
We are looking for a highly skilled individual who will be responsible for the delivery of strategic insights and special initiatives.
By analyzing consumer digital data, you will uncover behavioral patterns, translate these into marketing opportunities, and act as the subject matter expert to ensure a top-quality delivery for our clients and prospects.
If youre passionate about data and insights, great at communicating them, and know your way around the digital marketing world, this position is right for you.
Responsibilities:
Analyze large sets of consumer behavioral data to uncover digital patterns and form a coherent story about their purchase behaviors
Present marketing insights and recommendations to senior stakeholders in a clear and concise manner
Support customized needs and requests beyond the off-the-shelf product to support product automation roadmap
Lead projects end-to-end, including: mapping business objectives, breaking down to business questions that can be developed into queries, identifying interesting patterns from the data, and bringing them forward as insights and recommendations in a storytelling way
Proactively approach and engage our clients with industry trends, best practices, and insights
Collaborate with multiple functions within the organization, including Customer Success, Product, and R&D.

Our company's vision is to transform lives with trusted financial services that transcend borders.
Since 2011, we have been tirelessly delivering on our promises to people who send money around the world.
Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home.
Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.
The team in Israel pushes forward and aims for the stars.
We hire top talents and invest in promoting their career by providing opportunities, challenges, and a great work environment that places an important emphasis on work-life balance.
Our company is significantly increasing our investment in building new initiatives for our customers when they have a need to transfer money.
As a Marketing Analyst, you will drive analytical decisions for company's new initiatives marketing, upper funnel, and life-cycle marketing including email communications, paid activities channels, and segmentations.
This includes measurement and reporting, campaign design and optimization for the channels, contributing directly to growth in acquisition of customers in an efficient manner.
You will also be a thought partner to your Marketing colleagues and collectively drive decisions that shape the roadmap of company's new initiatives efforts.
You Will:
Develop and refine a comprehensive measurement framework to assess the ROI from upper-funnel & lifecycle marketing investments, facilitating strategic decision-making.
Utilize diverse metrics and data sources to present a cohesive overall story for stakeholders across the company.
Collaborate closely with the Marketing team to design experiments and conduct ongoing campaign analyses that generate actionable insights.
Build measurement plans based on strategic imperatives, communication objectives and media strategies.
Design and implement reporting dashboards that track important metrics and performance trends, enabling the marketing team to make more informed decisions.
Job number- R_101854.

We are looking for a highly motivated and experienced Marketing Analyst Position to join our company for the next phase of our fast-moving story.

Responsibilities

Design and monitor ongoing marketing data to drive key business decisions.

Analyze large and complex data sets to discover product insights and help translate them into actionable recommendations.

Translate business questions and requirements to structured analysis.

See beyond numbers and help influence and support our business decisions.

Locate gaps and opportunities in campaigns performance and budget management.

We are looking for a brilliant Marketing Analyst, who is a quick-learner and independent logical thinker for our Marketing Analytics team.
The position combines deep business & Marketing understanding working closely with the Marketing teams, generating data driven insights, developing processes and tools, improving and innovating measurement solutions.
Collaborating internally and externally with marketing platforms and 3P vendors to sustain our position as a leader in leveraging marketing data and measurement .
Our Marketing Analyst will be part of the team that brings superpowers to our marketing teams, and allow the company to achieve its ambitious goals
Roles and Responsibilities:
Measure the performance and effectiveness of marketing investment across diverse set of marketing channels, with a focus on paid social media
Lead Analytical processes, challenge the status quo from hypothesis to actionable insights
Turn great ideas into automated and scaled data-driven processes
Work closely with the Marketing teams teams to Identify opportunities, and measure their impact

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* Manage and expand performance-based and brand marketing campaigns with high budgets.
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* Analyze data and find insights and conclusions.