דרושים » פרסום שיווק ויחסי ציבור » Senior Product Marketing Manager

We are seeking a highly motivated and analytical Growth Product Marketing Manager to design user journeys and improve our Conversion Rate Optimization (CRO) efforts.
In this role, you will play a pivotal role in improving user experience, driving growth, and maximizing conversion rates across our digital properties.
As Growth Product Marketing Manager, youll be responsible for developing and executing strategies to enhance our product performance and user journey within the website to drive higher conversion rates.
Youll collaborate cross-functionally with our product managers, growth teams, designers, developers, and marketers, to identify optimization opportunities and implement data-driven solutions that will yield measurable improvements in user engagement, acquisition, and retention.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

Were seeking an accomplished and innovative Head of Marketing to spearhead our brands marketing efforts.
As Head of Marketing, youll be responsible for our overall branding strategy, brand analysis, messaging development, and defining our tone and style.
Youll drive brand campaigns, create compelling customer stories, manage our brand book, and ensure effective product naming.
Youll leverage your expertise to guide our marketing and customer service teams continuously.
Responsibilities:
Manage and Lead the Brand:
Oversee the companys brand management efforts
Plan, promote, and execute company events and conferences
Influencers and active customers
Play a key role in managing the companys public relations efforts
Manage Broad Marketing Efforts:
Oversee the development and maintenance of our website. Ensure the website contains compelling and engaging content to attract and retain visitors.
Lead our YouTube channel management, including live streaming and central social media channels.
Cultivate official and unofficial communities to engage with users and promote brand awareness.
Strategize and execute leadership programs and attend industry events and meetups.
Management of Studio: Design, Creative, Video, and Content:
Supervise our design and creative studio, including the creation of banners, emails, and landing pages.
Define our design language and allocate resources to ensure visual consistency.
Elevate creative output and oversee the production of promotional videos.
Manage content creation, ensuring it aligns with brand messaging and engages the target audience.

Were seeking a highly motivated and experienced Product Marketing Manager to join our team and lead the successful go-to-market, introduction, and adoption of this product.
As Product Marketing Manager, youll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.

we are seeking a highly motivated and experienced Product Marketing Manager to lead the successful introduction, go-to-market, and adoption of our newest product.
As Product Marketing Lead, youll direct our newest strategic product that is currently in the development stage.
Youll play a pivotal role in shaping its market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth, to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Develop a deep understanding of the product, its unique value proposition, and target customer segments
Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Build a team of product marketers, and further develop and deepen the product marketing discipline across the organization
Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
Work with sales and growth teams to meet revenue and customer goals

We are an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to About 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies. We are seeking a Marketing Communications Manager, to play a pivotal role in orchestrating the creative aspects of our marketing campaigns. This includes meticulously planning, overseeing, and harmonizing various facets of our marketing messages and communication strategies to effectively reach our target audience. In this dynamic position, you will collaborate closely with cross-functional teams while overseeing a compact yet talented studio consisting of designers, video editors, and a small content team. Your primary responsibilities will encompass project management and ensuring seamless alignment with our business objectives. Your contribution will be instrumental in spearheading marketing initiatives across all business units. Additionally, you will closely monitor the performance of creative outputs from your team, create monthly reportings and fine-tune strategies for optimization. We seek a candidate with a well-established track record in concept creation, adeptness in collaborating with various marketing teams, and a demonstrated ability to yield winner campaigns. The candidate is an AI champion and will take on the pivotal role of educating the team on harnessing the full potential of AI tools for content, video, and design creations. Responsibilities: Team Management: You'll lead a team responsible for creating captivating copy, video content, engaging landing pages, banners, and ads. Your role includes timely asset delivery across marketing channels and maintaining brand consistency and quality. Concept Creation: You will leverage your extensive expertise in concept creation to generate innovative ideas for our marketing campaigns. Your skills will be instrumental in translating these concepts into visually appealing and highly effective creative materials. Additionally, you will take on the role of mentor and leader for the Content Team, guiding them in crafting engaging and informative content across diverse marketing channels. Furthermore, you will be tasked with enhancing the team's AI capacity, optimizing AI tool effectiveness, and elevating the quality of our production processes. You will monitor content performance and make data -driven recommendations for improvements. Leadership and Collaboration: You will play a dual role as both a leader and mentor, fostering a culture of creativity and collaboration among your team members. Additionally, you will actively collaborate with cross-functional teams to ensure that our marketing campaigns seamlessly align with the overarching objectives of our company. To gather input and brainstorm new creative ideas, you will lead a creative roundtable involving stakeholders from within our B2C business unit, ensuring a comprehensive and innovative approach to our marketing strategies.

As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field

We are seeking an action-oriented, Product Marketing Manager who is craving to be part of a great company, disruptive product offering, and fast-growing industry. The Product Marketing Manager will join our top touch product marketing team. He will be responsible for driving key elements of our GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, and events and developing persona-based solution messaging.

**The position is temporary for 6-8 months, with a possibility for extension.**

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers problems.

You will:

Collaborate with sales, product management, and other teams to develop product marketing content to support our GTM strategy.
Coordinate and execute product launches including messaging and positioning
Manage the creation and regular updates of the website content and our support site, ensuring that the latest messaging is represented.
Create product guide videos showing our product and features capabilities and value for our clients.

we are looking for an experienced full-stack product marketer to join our growing product marketing team.
If you are passionate about bringing new tech solutions to the market, love the sports business world, and the words product-market-fit give you goosebumps, you may want to keep reading.
What youll do:
Own the positioning, messaging, value offering, and marketing strategy responsibilities for some of our most exciting products, with the goal of driving product adoption and growth.
Work closely with the product team, maintaining full understanding of product roadmap, business objectives and challenges.
Plan and execute go-to-market plans to achieve product business objectives through dedicated campaigns, sales & account management enablement, content creation, and education.
Work alongside product and customer-facing teams to identify and act on new growth opportunities.
Develop sales, educational and growth-driven content such as videos, blogs, guides, webinars, and other sales enablement assets to help drive Business Development and Account Management teams toward their business goals.
Initiate, plan, execute, and coordinate projects involving multiple stakeholders.

This role offers a great opportunity for growth in the product marketing world; it is a blend of business, product, and marketing disciplines. As a Product Marketing Manager, you will play a key role in supporting growth initiatives and ensuring our business strategy stays in tune with evolving market dynamics. Working collaboratively with the team, you will contribute to crafting go-to-market plans and providing the sales team with essential marketing collaterals.

Your Responsibilities

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team
Analyze data sets to extract insights
Collaborate on go-to-market plans, take part in identifying new growth opportunities through market research, customers insights and field feedback
Define ICPs for target segments
Identify the pains/challenges of target segments
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards
Work closely with the digital marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more
Work closely with the Sales team to reinforce our narrative and solution offering, and incorporate field feedback for continuous optimization
Reporting to the Director of B2B product marketing